by Onyia Ifeluwa | Aug 24, 2017 | Social Media Tools
Everybody knows Facebook and Twitter but not all people know that Google since 2011 has its own social network, Google+. To use Google plus you need to have a Google account (gmail). If you already have a gmail, then you also have a google+ account, look for the + sign next to your name in the top right corner.
I understand that Google+ does not necessarily come with the best adrenaline other social media platforms come with, yet its impact on many businesses’ performances can not be ignored.
Like Facebook, Google+ can be used for both personal and business use. If you choose to use Google plus for business, you need to first create a personal google plus account and then a google plus business page for your business.
Despite the unpopularity Google+ has been experiencing lately, there is no doubt it has many benefits for businesses. The followings are some of the advantages:
1. It’s good for local SEO– Local businesses have many more reasons to use Google+ since it’s a great way to provide Google with more details about your local business such as location, contact details, services offered etc. When you do everything correctly your will get a nice snippet with information about your business on the right side of Google when someone searches for your business name.
2. It’s good for Google SEO – Google may officially deny that social signals are used for rankings (and that includes their social network as well) but in my opinion the more information they have about a webpage (especially about businesses that sell online), the better is for that business because it helps in establishing trust which is one of the factors why a website may rank better than others.
3.It’s good for your brand and online reputation– Businesses that do not fall in the category of local businesses i.e. they do not serve customers in a physical location are considered as brands.
Brands can also get their company information in the right hand of Google if they have a Google+ Business page with more than 1000 followers that is updated with high quality posts related to their niche
4.It’s good for your adwords campaigns– When you run campaigns on adwords and you have a Google plus business page with more than 100 followers and updated content, adwords may show your number of followers and +1s in your ad and this will drive more interaction and attention.
by Onyia Ifeluwa | Aug 18, 2017 | Social Media Tools
Facebook is also making hashtags searchable, even if they originate on different services, such as Twitter, Tumblr, Pinterest, Google+ and Instagram. From the Hashtag feed you can also compose posts directly.
Here’s one unique information about hashtag, anyone can make anything into a hashtag by adding a # in front of a word, acronym or phrase with no spaces. On Facebook, this is no different. As soon as you use the # symbol a blue box will appear over your tag. Then click Post. Your tag will appear in bold within your status update.
Facebook is tracking those hashtags people are using, after putting your post up, you can always click on your new tag to see who else is using that same phrase and what they are saying. Every hashtag on Facebook has its own unique URL.
Unlike Twitter or Instagram where most users’ profiles are public, Facebook users have private profiles. Thus, the hashtags most people use on their posts are not discoverable to the public and are therefore limited to the people they know. Because of this, most public hashtags belong to influencers or brands.
Discovering hashtags and related content on Facebook is quite simple, I believe the below tips would help a lot.
How to discover hashtags and related content on Facebook:
- Click on a hashtag to see related posts: by clicking on a hashtag you will be allowed to see related post and that cold make your goal easier and better.
- Search using the search bar: Hashtags on Facebook previously were not recognized, but now they are. By clicking the word you want to view in the search bar, you will be open to seeing the information you want.This was formerly not recognisable as being expressed earlier but now they are, for everyone’s satisfaction.
Now you are aware of the relevance of using hashtag on Facebook and how to be recognisable, I do hope you are ready to use this feature to your advantage.
What are your thoughts?
by Onyia Ifeluwa | Aug 11, 2017 | Social Media Tools
WhatsApp, was incorporated in the year 2009 by Brian Acton and Jan Koum, both former employees of Yahoo. After Koum and Acton left Yahoo! in September 2007, both traveled to South America as a break from work at one point they applied for jobs at Facebook but were rejected. For the rest of the following years Koum relied on his $400,000 savings from Yahoo!. In January 2009, after purchasing an iPhone and realizing that the App Store would soon create an industry of apps, Koum started visiting his friend Alex Fishman in West San Jose, where the three would discuss “… having statuses next to individual names of the people”, but this was not possible without an iPhone developer. Interestingly, Fishman found a Russian developer on Freelancers Igor Solomennikov, and introduced him to Koum. Koum then named the app “WhatsApp” to sound like “what’s up”. In continuation, on February 24, 2009, he incorporated WhatsApp Inc. in California. However, because early versions of WhatsApp often crashed or got stuck at a particular point, Koum felt like giving up and looking for a new job, upon which Acton encouraged him to wait for a “few more months”.
ADVANTAGES OF WHATSAPP :
- Whatsapp is avaliable in iPhone, Android and Windows Phone.
- Whatsapp can send unlimited messages across the world using Whatsapp
- Whatsapp gives the status of the message easily using grey and blue ticks (single tick for sent and double tick for delivered, grey is for delivered and blue is to show that the message is read by the person).
- Whatsapp can send contacts very easily and can be saved as well as with just two steps
- Whatsapp can send audio and video messages up to size upto (approximately) 16Mb
- Whatsapp can send document files up to 100Mb (like PDFs, documents, spreadsheets, slideshows and more)
- Whatsapp can send your location accurately and can be used instantlyfor starting the tripusing google maps or your phones default map.
- Whatsapp provides Group chat with a limit of about 256 Whatsapp Members
- Whatsapp has Broadcast list for broadcasting single messages to multiple persons at a time using a single click.
- Whatsapp provides security by giving End – To – End Encryption (So that your messages are safe and not displayed to others but only by the person you sent)and Easy Blocking Option (frequently used by girls and very rarely used by boys for blocking unwanted contacts)
- Whatsapp have an option for Email Conversation instead of private messaging.
by Yomi Ashiru | Jul 26, 2017 | Online Marketing, Social Media Marketing, Social Media Tools
Ways LinkedIn Can Grow Your Brand
LinkedIn is the top social network for businesses that offers business building opportunities and makes outreach easily effective. Often forgotten by marketers, LinkedIn is no joke with over 300 million members and the percentage of usage by experienced social media managers being 23% more than beginners. There are many ways LinkedIn can grow your brand. check out some of them.
- Opportunities abound for your brand to make connections on LinkedIn. Join groups that have something in common with your industry and get involved in discussions by asking questions or providing answers to questions in your field of expertise. Then, use the site’s Advanced Search to find a specific target market.
- You can reach out to your connections through carefully crafted personal messages that introduce you, your mutual interests and the benefits of working together.
- Create your own group. It is a great way to make connections and establish yourself as an authority in your field. Don’t forget to use keywords in your group title. This makes your group more searchable. Also, link your brand’s website to the group to drive traffic to your site.
- Build your online presence and authority using the LinkedIn Answers feature. Set up the feature on your homepage and select topics you have expertise on. This allows users to contact you directly with any questions they have on the subject thus, building your online credibility.
- According to LinkedIn expert John Lemo, you can turn your profile views into lead generation by tracking the people who have viewed your profile through the “who’s viewed your profile” link in the “Profile” drop down of your page and inviting them to connect.
- In addition, LinkedIn Pulse is a feature of the app that can help grow your brand. The LinkedIn FAQ says …“the quickest way to build your professional brand is with LinkedIn’s publishing platform. Use it to write about everything from industry trends to career accomplishments. It’s important to write about what you know, as these articles will help you establish yourself as an expert.”
- Finally, post regularly. LinkedIn stats show that companies who post at least 20 times per month will reach at least 60 percent of their audience.
These are just a few of the many ways LinkedIn can grow your brand. You can try them out and also look for more ways as you progress.
www.brandwatch.com
www.instapage.com
www.blogs.oracle.com
by Yomi Ashiru | Jun 8, 2017 | Online Marketing, Social Media Tools
Social Media Trends To Follow as a Brand
As a brand looking to generate leads and boost sales through your digital marketing strategy, it is important to stay abreast of social media trends and follow them. Social media has created an avenue for people to relate with brands and ask questions. Being up to date on Social media trends puts you one step ahead of your competitors. With over 1.8 billion Facebook active users and 500 million active Instagram users monthly (60% of these users learn about brands online and 75% of them take action form what they’ve learned), it is in your brand’s interest to follow trends on these two social media platforms. So, we at ScubedStudios have compiled some of the best social media trends to follow.
- Live streaming. This is a live video post Facebook introduced to its app. You can post real time video and see the number of live viewers and the stream of live comments as well with the help of the Facebook Page Manager app.
- Plus, Facebook recently introduced the 360o photos that allow users see the view all around a photograph. It is more interactive and immersive that regular photo posts.
- Comments on followers/subscribers photos on Facebook and Instagram. It earns their respect, interest and can eventually convert them to customers.
- A useful trend to follow is the chatbot service on Facebook Messenger. This service has settings to answer FAQs and send information immediately. Prompt customer service will increase your credibility.
- Also, Instagram stories are a great trend to follow. Share behind the scenes stories of your brand that play like a slideshow. You can tag profiles of people and add a geolocation so your followers can know where you are.
- Use the Instagram insights for business account to analyze statistics and optimize your content.
For more, visit www.jeffbullas.com
by Yomi Ashiru | May 31, 2017 | Business, Social Media Tools
WHAT SOCIAL MEDIA CAN DO FOR YOUR BRAND
Social media has opened a lot of doors and created opportunities for brands across the globe, who bought a ride on this unending social ride. If as a business owner you’re yet to board the train, here are some of the things social media can do for your brand.
- You can increase brand awareness and loyalty by connecting and engaging with your customers on social media.
- Social media also helps you keep an eye on your competitors and gain Intel on what they are doing right or wrong. This helps you make strategic business decisions and keep ahead.
- You can also share content about your business faster with your customers by sharing them on your social media accounts.
- Social media provides an opportunity for you as a brand to build lasting relationships with your customers.
- There is an unending well of information about your customers that you can draw from. With over millions of tweets, photos and videos being uploaded on Instagram and over billion likes and reactions on Facebook daily, you can get information about their likes and thoughts about your brand.
- The right social media platform can be a great boost for your lead generation.
- Social media provides a good opportunity for your brand to generate revenue. This is achievable through building a community e.g. on Google+ or advertising on the social media platforms.
- One other way social media can benefit your business is as a platform for recruiting and networking. Advertise vacancies and discuss with like-minded people and brands to improve the way you do business.
- Influence your search engine optimisation (SEO) ranking by growing on your social following.
- Social media can be your customer service. Your customers can reach you via your social account about complaints or enquiries.
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