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YouTube Launch New Dedicated Fashion & Style Content Hub

YouTube Launch New Dedicated Fashion & Style Content Hub

YouTube Launched new dedicated fashion and style content hub

Whether it’s for music, entertainment or tutorials, just getting lost in a video hole, YouTube is a platform we are all familiar with. However, the media platform, which heralds the title of second biggest search engine in the world, is launching a new channel Youtube.com/Fashion, which aims to bring unfettered access from not just the fashion front line, but deep into the industry.

YouTube Fashion will be a hub a content where you can find live streams of the most talked-about fashion shows, insider interviews, fashion how-to tutorials, closet tours, red carpet style and creator content from the biggest names in the industry.

Derek Blasberg, who serves as director of YouTube Fashion and Beauty shared the following.

“Top shelf content on the site during the next four weeks will be fashion shows from New York, London, Milan and Paris. There will also be a series called, ‘Stories of Style’ – which acts as a behind the scenes look at the fashion industry. There is a vertical devoted to model, which we have coined ‘the model army’, another devoted to careers. Publishers like Stylist and other magazines will also have a vertical where they can create content and publish articles for their readers. So instead of this kind of content being dotted all around the YouTube.com site it’s in one channel dedicated to you, where algorithms will pick up what you like and bring you more of that type of content.”

“What we see doing really well on the site is slight longer piece – between six and eight minutes – that has a narrative structure and is personality rich. So, whoever in the content is someone super charismatic or witty or someone that holds your attention. Also, I think people come to YouTube to learn something. It doesn’t have to be as descriptive as like five tips for the perfect little black dress, but I think when people are watching

YouTube, they want to learn something or discover something or find a practical method that they can apply to their stylish life.”

YouTube has announced the launch of its all-new ‘/fashion’ hub, that will showcase style and beauty-related content by luxury fashion brands, beauty creators, industry collaborations, publishers, as well as live runway shows, and more. The new section is accessible now at YouTube.com/Fashion In addition, as explained by YouTube,

“[YouTube.com/Fashion will] feature original content from the biggest names in the industry, as well as the popular content that users have come to expect from the world of YouTube. Each shelf is chock-full of compelling videos from fashion and beauty creators, industry professionals, publishers, and luxury fashion brands.”

It is quite interesting to see social media platforms growing to meet the growing needs of consumers. What are your thoughts on YouTube launching new dedicated and fashion style content? Please feel free to share your comment.

How to create Awesome Shareable LinkedIn Content

How to create Awesome Shareable LinkedIn Content

How to create shareable LinkedIn Content

What do you understand as LinkedIn? It is a social media platform that allows members (both workers and employers) to create profiles and “connections” to each other in an online social network which may represent real-world professional relationships Members can invite anyone (whether an existing member or not) to become a connection.

Below are how to create shareable LinkedIn Content:

1. Know and understand your target audience
Before you start writing, take a moment to identify your target audience. It is difficult to get people to share your content if they don’t care about it, so it is important to figure out who you target audience is and cater your content to them. All you need to do is ask some basic questions.

Who: Are you targeting artisans, students, retired couples, teenage girls, marketing professionals, engineers, musicians, or scientists?
What: What does your target audience need? Create something that will help them.
When: When is your target audience online? Publish with those times in mind.
Where: Where do they live, work, and play? Someone who lives in Egypt doesn’t need a list of Spain’s best restaurants.
Why: Why is your audience online? Are they looking for specific information, socialization, entertainment, or validation?
How: How does your target audience experience the internet? Are they using a computer, or do they do most of their browsing on a smart phone? Make sure your content is compatible.

2. Use a headline that attracts attention:
First impressions are essential. It doesn’t matter how good your content is if no one bothers to read it because it is unattractive. There are many different ways to write an engaging headline, and the following are some useful tips.

  • Include a promise in your title: Everything You Need to Know about Star Wars
  • Numbers let your reader know what to expect: 7 Reasons 80’s Kids Love Star Wars
  • Ask questions to stimulate curiosity: Which Star Wars Character is Your Soul Mate?
  • The Ever Popular “How To” article: How to Become a Jedi

3. Include an image with a call to action
When sharing an article in a group or on your LinkedIn profile, LinkedIn will automatically pull in the featured image from the post. This shows up in the preview to the left of the text. This image is a great place to add a call to action telling the reader to click for more information. Here is an example of how we use this feature here on the GuavaBox blog.

4. Share your guest post, less spammy
On social media, particularly in LinkedIn groups, slimy marketers have ruined the fun for all of us. By “spamming” groups with links back to their website, they have made community moderators extra wary of any links shared back to a user’s website. It doesn’t matter if your article is extremely valuable, there is still a good chance the moderator will flag it as spam. One way to share your content and still make the moderator happy is to focus on sharing your guest posted content.

5. Make it useful
Content that recognizes and solves problems is also more likely to be shared. Although an article about fixing your bathroom sink may not seem very interesting, it is a common problem many people have to deal with. If someone finds your content helpful, they will share it with others who face the same problem. If you run a business that sells clothes, write a blog post with ideas about how to accessorize an outfit. If you sell compost, share an infographic with the best times of the year to plant a garden. If you sell craft supplies, share a video that demonstrates how to make your own wreath or decorative pillow case. Give your customers content that helps them use your product or service, and they might just share it with friends.

6. Make information accessible
There is a LOT of information online. When people are reading online, they skim the page to see if the content they need is there. If a reader doesn’t find what they are looking for at your site, they will move on quickly. Here are a few tips for making information accessible:

  • Use headings and sub headings to clearly identify your topics.
  • Use lists to make information easy to organize.
  • Write short paragraphs. Shoot for 3-4 sentences.
  • Use straightforward language. Your vast vocabulary may be impressive, but that doesn’t make it accessible to the average reader.
  • Use images to illustrate your points.
  • Create an infographic to explain complicated data and statistics. Infographics like the one in this post are easier to understand and more fun to read.
  • Use white space. Giant blocks of text are intimidating, and it is difficult for readers to quickly identify the information they want in long passages.
  • Creating content that people want to share is hard work, but it will pay off when the traffic to your website hits a new high. Use these tips to create high quality content that your users will be compelled to share.

Effective Tactics To Generate Leads

Effective Tactics To Generate Leads

Effective Tactics to Generate leads 

As a digital marketer one of the many questions that may cross your mind could be how do you generate leads, and what are the available tactics one can use to generate leads. These questions may be bother you, however do not be worried because you are about to get answers to your questions and possible solutions to your lead generation problems. There are various tactics one can use to generate leads which I will list and explain to you in the next few paragraphs. 

Defining your audience: 

The first tactic we will be considering is audience definition. Before you get started with lead generation process, you need to first define the kind of audience for your brand. The reason you must do this is to ensure that your marketing gets to the right audience. One may spend so much time and money trying to convince an audience but it will not pay off if such an audience turns out to be the wrong one. 

Now how do you define your audience, to do this, you must come up with a customer persona which is based on their locations, behaviors, demography, and interests. When you do this, you can then build your target audience, reaching your audience will therefore be precise and your time and effort in marketing will not be in vain. 

Blog regularly 

Most customers will only trust a blogger who is regular in his/her blogs. To earn the trust of your customers you need to ensure that you blog regularly. Also, you must create related and highquality content. Your content should be able to engage your customers and this will encourage them to always come back to your blog for more. This continuous tactics in promoting relationship between you and your customers makes regular posting of highquality content one of the best tactics of lead generation. 

Social media marketing: 

Social media marketing plays a huge part in attracting new and returning customers to your brand and the valuable content you create on your website. Content marketing although is not sufficient alone but promoting your content will give you a better result 

To get the most out of your time, you need to do some research to find out which social media channel is being used by your customers more frequently. If your target customers are more active on Facebook than on Instagram, then use Facebook to communicate with them more, drive followers to your website and initiate the lead generation process. 

Search Engine Optimizer (SEO): 

SEO is a powerful tool in the digital marketing arsenal that you can easily take advantage to drive your inbound lead generation campaign. It is an important traffic channel in any online lead generation plan. Three are some effective ways to use SEO for a better lead generation result these are: 

Optimize your homepage and inner content. 

Optimize for mobile users 

Get local 

Avoid SEO errors 

SEO revolves around optimizing the structure and content of your website and receiving relevant external links to your website. To be able to get business you must be found on the internet which is why SEO is one of the most important tactics in lead generation 

Affiliate marketing: 

To boost your lead generation further, you could implement affiliate marketing. These affiliates will send traffic from their websites to your own landing page. In return, you can give them a commission based on the number of leads or sales they generate. You could also ask them to drive conversions and boost your revenue. If your affiliates work more effectively, they will get higher commission and you will get a higher number of leads. Therefore, affiliate marketing is a cost-effective tactics of generating leads. 

Organize competitions: 

One tactical way of generating leads is by contest or competition organization. You can decide to organize a small competition with a reasonable prize attached to it. So many people like free things, therefore they will love to participate in the competition. In this process you can get their demo graphs, email account, phone numbers, address and even their pictures. You can also award runnersup of the competition to increase the number of contestants and therefore more leads. Mind you, why you are attaching prize to your contest be very careful not to make it unrealistic and ambiguous, because this will not only make your leads to lose trust in you but it may also chase them completely away. Be moderate and precise!  

10 Tips To Help You Drive More Leads Conversion

10 Tips To Help You Drive More Leads Conversion

10 Tips to help You Drive More Leads Conversion

  In leads conversion, most of your leads won’t automatically convert into sales by simply sending it through your conversions funnel. It will often require additional help to produce the conversion. Below are some tips to help your business convert more leads into sales.   (1) Use visuals: A very high population of the audience are visual learners. So, it is not surprising that articles with visuals get 94% more views than the ones without and thus drives more leads conversion. Although, it is not just enough to just have any image on your site, they should be of quality and should send the right messages. Occasional use of graphs and charts to display the advantage of the product is also a welcoming idea. The use of videos is also important.   (2) Offer specials and Incentives: Offering of specials like incentives can also convert your leads into sales. If I may ask, is the someone in this 360degree world that does not like free stuffs? I guess the answer is “no”. Note that the discount doesn’t have to be something outrageous and the free gift doesn’t have to be of high monetary value. Just be moderate in the offer.   (3) Develop a great FAQ page on your website: Many leads won’t convert because the potential still have questions that they need answered before they can become your customer. For one not to lose this kind of customers, you must answer and reply these FAQs and make them prominent on your website. Ensure that your sales and customer service team put together a list of these frequently asked questions.   (4) Teach Your Audience: Today’s buyers are more sceptical and difficult to convince. They are highly informed and can easily get prices and learn everything about a product even before been approached by a sales person. Also, with the advent of the internet, most of these customers get almost all their information online. Therefore, it is important to be the one to reach your prospective customers. You should help customers make their decisions through sales enablement white papers, videos, infographics and other content marketing practices to better inform the customer.   (5) Ask for the next action: To convert your leads to sales, it is important to make information available to help the prospective buyers take the next step in the sales process. The customer is invited to learn more, download a report and request on more information. These online interactions help in converting leads into sales by showing which leads are ready for the next step and which is still in the research phase of the buying process.   (6) Monitor your sales pipeline: Your sales pipeline gives you a unique overview over the prospects you are working with. You should monitor which stage of the sales process the prospects are in and the activities that are done. This can be done by each individual salesperson and the sales manager to get a complete overview   (7) Qualify the lead first: To provide a valuable first impression, it’s important that you qualify the lead first. This can be done through an assigned coordination or by the sales team. Perform a quick google search on the person or the company or search for the company in your CRM software. find out if the lead has already performed an action such as attending a conference, events, workshop, etc.   (9) Get contact’s information: Most times websites alone cannot do everything, humans too can be very important. Even if most of the information are on the website you it may not be advisable to rely solely on it. You should get the contacts of these customers to continuously be contacting them, especially in reaching the targeted sales leads.   (10) Call as soon as possible: Now that you have their contacts, call them as soon as possible. This can also be referred to as follow up. According to research most firms fail to follow up with 70% of their leads. A simple call back within two minutes or less increases the likelihood of purchase by four times.   And here is a bonus tip (11) Score your leads: Now that you have enough leads, it is good you score the leads. Not every lead should be added to the sales pipeline. Implement a quality control system by allowing only the high score leads in and nurturing the rest. Qualified leads will have similar traits to previous prospects. They should have the right title and budget authority with a serious need and interest. When you have a lot of leads not ready for sales, do not ignore them, just nurture them in their decision-making process pending until when they will become sales worthy.
Effective Ways To Use SEO For Lead Generation

Effective Ways To Use SEO For Lead Generation

Effective Ways to use SEO for Lead Generation 

 

To generate high-quality lead is a very difficult challenge in digital marketing. To address this challenge, there is a powerful tool in the digital marketing arsenal that you can easily take advantage to drive your inbound lead generation campaign which we refer to as the Search Engine Optimizer (SEO). SEO is not just a lead generation strategy but also an important traffic channel in any online lead generation plan. Hence you can optimize your SEO strategy in compliance with your lead generation goals and objectives and implement it to improve the number of potential customers who visit your website. 

 Below are some effective ways to use SEO for a better lead generation result: 

 (1) Optimize your homepage and inner content: 

To optimize your homepage and inner content, you have to do the following: 

 (a) Finding the right keywords is very important to gaining the attention of search engines and attracting more audience but using a bunch of keywords that have a lower search volume is always better than having one keyword with a high one. 

 (b) Backlinks are the incoming hyperlinks from one webpage to another site, one of the best ways to do this is by spying on the competitor, by using the backlink checker tools. A backlink checker may not give you a complete overview of a URL’s backlink profile, therefore you use a few different tools and collate the result. 

(c) The use of longtail keywords and keyword phrases that are specific to your brand can also be a good means to optimize your homepage. Using longtail keywords enables customer who is searching for an information on your website to locate it easily, they keep it specific and local. When you are using these longtail keywords throughout your website, search engines will point them towards you. 

 (d) Creating a website that looks great on desktop but all over the place on other devices is not too good. It is important your website is responsive, make sure your page is sleek, both in designs and usability. 

 (2) Optimize for mobile users: 

In recent years, SEO is rapidly focusing on mobile devices to get results. This is because people spend more time on their mobile devices searching for information on various products and services. They use them to conduct more mobile searches with an intent to buy. further research shows that 50% of mobile visitors have actually visited a local store within a day and that 78% of local mobile searches result in purchases, this proves that having a mobile optimized website can actually increase your business bottom line. With a mobile responsive website, your chances of attracting high quality traffic are much higher. 

 (3) In order to use SEO for your lead generation efforts, you must first understand the keyword “user Intent”. 

There are basically five types of user intent, they are 

 *know (Understand a certain topic, product or service) 

*Do (Execute a certain activity online) 

*Buy (purchase a product or service) 

*Web (Visit a webpage or website) 

*Local (visit a local establishment) 

(4) Get Local: 

Most of your SEO traffic come from local sources. To improve your local SEO scores with some Google tools and other content optimization tools. You will need to check through your content and ensure your internal and backlinks are all working. Also, claim your “Google My Business” page, this will provide a second source of appropriate content that closely relates to your site. 

 (5) Avoid SEO Errors: 

One important step to take in auditing your homepage is to check for technical SEO errors. Try searching for your target keywords and compare where you rank to your competitors. Analyse your site for mobile friendliness. Make sure your content is displaying online in the most advantageous way possible.  

Common Branding Mistakes

Common Branding Mistakes

COMMON BRANDING MISTAKES

There are common branding mistakes companies often make that decreases their business ability to communicate with their target audience. There are certain companies that have create great brand image over the years, and one such company is the beverage giant, Coca-Cola. Their distinctive and obvious red and white lettering and powerful trademark make it impossible for anyone to confuse them for another soft drink manufacturer. The branding strategy of this great company will serve as a guide to small businesses who intend to grow and achieve great success soon.

What are the common branding mistakes that brands make that can impact the business negatively? Having carried out some research on this topic, I noticed that the following mistakes have been costly to small businesses.

Inability to identify brand strength:

As a beginner in a business, you cannot expect to have the same brand strength with a product which is already a market leader in that same environment. You must not expect your customers to suddenly recognise your product just like the market leader. Take for example the beverage company, Coca-cola, that has been in existence for over two centuries, imagine a budding beverage company that is new in the beverage business and wants to make Coca-cola is competitor, and starts copying its branding strategies, such a company may not last in that business. Some people already have these mentalities that all detergents are Omo, all cooking spices are Maggi, or noodles are Indomie. It is therefore wise to create a branding strategy by first defining and differentiating it from what is already existing in the market.

Failing to research the opposition.

When you research the opposition, it will help you understand what the established businesses in your industry have done, where they have failed and where they have succeeded. Then you know what branding strategies you can take advantage of. You should also carry out research on products, services, targets, audience, websites and social platforms.

Brand inconsistency:

Inconsistency has a negative impact on your brand, it brings about lack of trust and disloyalty. Companies like Coca-cola has been consistent in their branding for over 130 years. When you are consistent with your branding it will bring about familiarity, loyalty and credibility. Once your designer creates a brand style guide, the next thing you should be doing is to consistently follow the brand’s style guide on all your marketing campaigns across different channels, including your website, social networking profiles and printed materials.

If you’re not consistent, your brand will end up appearing unprofessional and lose identity, making your brand less trustworthy. Managing brand consistency across all marketing channels sets you apart from your competitors and helps you to accelerate the growth of your brand. A consistent identity for your brand will not only foster a sense of trust and comfort for potential customers, but it also plays a vital role in influencing your customers’ purchasing decision.

Careless changing of the brand logo:

It is important that you carry your audience or customers along, do not just suddenly change your logo feeling that your audience or customers should be able to know or recognise it as if it doesn’t matter. You have to carry them along so that they will know that there are changes already. Sometime ago, Gala, a leading sausage roll company, changed its wrapper without proper communication with its consumers, this didn’t go down well with the consumers as some of them taught Gala was out of production or the product available was fake. People were already used to and familiar with the old wrapper, immediately Consumers they switched over to the next best sausage-roll, Superbite, a product of chi limited, makers of Superbite. This brought a great loss to the makers of Gala.

Ignoring first impression:

There is a common saying that “first impressions last longer and matters a lot”. The first impression could be the product packaging design, the taste, the quality and the quantity which is the first point of contact between your brand and the customer. Your customers should be able to identify your product anywhere they go because its quality remains the same. Your packaging sells your brand, so if it is not well packaged, do not expect to make great sales in return.

Relying too much on Design trends:

Relying too much on design trends can make you to lose focus on the purpose and goals you are pursuing using your products. It can be easy to get swept up in what looks cool at the moment but remember that your brand will likely need to weather multiple waves of design trends without looking dated. It is advisable that you use design trends as a source of inspiration but not to rely on them too much when you want to redesign.

Using a vague copy to describe your brand:

Using a vague copy to describe your brand can be a major setback when it comes to positioning your brand in the market and distinguishing yourself from your competitors. To make your brand standout and unique, you have to understand what makes it unique and different from other existing brands. So many brands have been described wrongly for what they do not represent which in turn affects their sales.

Hiring an unprofessional Designer:

Nothing can hurt your brand worse than an amateur looking-logo. No matter if you feel OK with the logos of your graphic standards of your brand, it’s always worth taking the time and spending money to hire a professional graphic designer specializing in branding and logo development. Ask your designer to create a brand style guide that defines the colour palette, typography, visual style, imagery, etc., so you can follow it consistently on all your marketing channels.

Attaching Your Brand to the Wrong Things:

When it comes to branding, more is not more. In other words, use your company name and logo selectively and sparingly — especially when it comes to branded products, sponsorships, and events. When you attach your brand name to something, it should reflect and be compatible with your brand’s values and voice. When a brand partners with another company or product that doesn’t directly relate to or mesh well with their own message, it can seem inconsistent and untrustworthy to consumers.

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