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Understanding Google Analytics: Key Metrics to Track

Understanding Google Analytics: Key Metrics to Track

Understanding Google Analytics: Key Metrics to Track


Google Analytics is a powerful tool for understanding how visitors interact with your website. By tracking various metrics, you can gain insight into how users find your site, what pages they visit, and how long they stay. This information can help you make informed decisions about your website design and content, as well as your overall digital marketing strategy.

But with so many metrics to track, it can be overwhelming to know where to start. In this article, we’ll explore some of the key metrics you should be tracking in Google Analytics and how to interpret the data.

  • Session

A session is a group of interactions that take place on your website within a given time frame. A session can include multiple pageviews, events, and transactions. Tracking the number of sessions on your website is a good way to measure overall traffic.

  • Users

A user is a unique visitor to your website within a given time frame. Tracking the number of users on your website can help you understand how many people are coming to your site and how many are returning.

Understanding Google Analytics: Key Metrics to Track

  • Pageviews

A pageview is counted each time a page on your website is viewed by a visitor. Tracking the number of pageviews can help you understand which pages on your website are the most popular and which ones may need improvement.

  • Bounce Rate

The bounce rate is the percentage of visitors who leave your website after viewing only one page. A high bounce rate can indicate that visitors aren’t finding what they’re looking for on your site or that your site isn’t engaging enough.

  • Average Session Duration

The average session duration is the average amount of time visitors spend on your website. Tracking this metric can help you understand how engaged visitors are with your content.

  • Pages per Session

Pages per session is the average number of pages viewed per session. This metric can help you understand how visitors navigate your website and how engaged they are with your content.

  • Conversion Rate

The conversion rate is the percentage of visitors who complete a desired action on your website, such as making a purchase or filling out a form. Tracking this metric can help you understand how effective your website is at converting visitors into customers.

  • Traffic Sources

Understanding where your website traffic comes from can help you identify which marketing channels are most effective. Google Analytics tracks traffic sources, such as organic search, direct traffic, social media, and referrals.

Understanding Google Analytics: Key Metrics to Track

  • Landing Pages

The landing page is the first page a visitor sees when they arrive on your website. By tracking which landing pages are most popular, you can gain insight into what types of content and messaging resonate with your audience.

  • Exit Pages

Exit pages are the last pages a visitor sees before leaving your website. By tracking which pages have the highest exit rate, you can identify potential issues with your website design or content.

Interpreting the Data

Tracking these key metrics is only the first step. To truly understand what the data is telling you, it’s important to analyze the metrics in context. For example, a high bounce rate might be a cause for concern if it’s happening on your homepage, but it might be less concerning if it’s happening on a blog post that visitors found through a search engine.

It’s also important to look at trends over time. Are your website visitors increasing or decreasing? Is your bounce rate improving or getting worse? By tracking these metrics over time, you can identify areas where your website is performing well and areas where you may need to make changes.


Google Analytics provides a wealth of information about how visitors interact with your website.

The Benefits Of SEO For Websites

The Benefits Of SEO For Websites

Social media is an essential part of modern business, with over 3.6 billion people using it worldwide. It provides businesses with a platform to connect with customers, share content, and build brand awareness. However, managing social media accounts can be time consuming and require specialized skills. This is where a digital marketing company can help.
There are several reasons why businesses should consider hiring a digital marketing company to manage their social media accounts.
  5 Reasons Why Business Need A Digital Marketing Company to Manage Their Social
First, a digital marketing company has the expertise and experience to develop and implement an effective social media strategy. They can help businesses identify their target audience and create content that resonates with them. They can also help businesses develop a social media calendar and schedule posts to maximize engagement and reach. In addition, they can use analytics tools to track the performance of social media campaigns and make data-driven decisions to improve results.
Second, a digital marketing company can save businesses time and resources. Managing social media accounts requires a significant investment of time and resources. Businesses need to create and curate content, engage with followers, and respond to comments and messages. This can be especially challenging for businesses that do not have a dedicated social media team. By hiring a digital marketing company, businesses can free up their own time and resources to focus on other areas of their business.
Third, a digital marketing company can help businesses stay up-to-date with the latest social media trends and best practices. The world of social media is constantly evolving, with new features and updates being released regularly. It can be difficult for businesses to stay on top of these changes and ensure they are using social media effectively. A digital marketing company can help businesses stay ahead of the curve and adapt to changes in the industry.
  Social Media Habits
Fourth, a digital marketing company can help businesses improve their social media presence and reach. Social media algorithms can make it challenging for businesses to get their content seen by their followers. A digital marketing company can use paid advertising and other tactics to increase the reach of a business’s social media posts and drive more traffic to the website.
Fifth, a digital marketing company can help businesses build a strong online reputation. Social media is an important part of a business’s online presence and can impact its reputation. By hiring a digital marketing company, businesses can ensure that their social media accounts are professionally managed and that their reputation is protected. This can be especially important for businesses that rely on customer reviews and ratings, as a negative online reputation can be damaging to their bottom line.
In conclusion, hiring a digital marketing company to manage a business’s social media accounts can provide a number of benefits. It can help businesses develop and implement an effective social media strategy, save time and resources, stay up-to-date with the latest trends and best practices, improve their social media presence and reach, and build a strong online reputation. By outsourcing social media management to a digital marketing company, businesses can focus on other areas of their business and be confident that their social media accounts are in good hands.
The Effect of eCommerce on Intra-Africa Trade

The Effect of eCommerce on Intra-Africa Trade

The Effects oF eCommerce on Intra-Africa  Trade


According to a report on intra-Africa trade, just over a fifth of the African population uses the Internet compared to two-thirds in Western Asia. The African continent even though endowed with evenly distributed natural resources, has relatively impoverished groups of people compared to other continents, many of its inhabitants are located in rural areas, where the benefits to be derived from ICT and e-commerce have not been felt. The sparse nature of ICT infrastructural development in most countries of the continent has resulted in major differences in the sizes of the overall economies, the level of expertise available, and other development issues.

The obstacles to e-commerce are many and varied.
Legal Frameworks: Most countries are yet to institutionalize the intra-Africa trade legal frameworks that will handle issues concerning Intellectual Property Rights, and Consumer Protection in the digital arena, digital signatures, and contracts in cyberspace.

Financial Environment: e-commerce as a strategy to boost intra-Africa trade is yet to take its proper shape in Africa due to skepticism about the use of Credit cards for online transactions and payments. Major gaps exist in most African countries. While some economies in the African continent have embraced the cashless society as experienced in developed countries, many economies are almost entirely cash-based. In such cash-based economies, credit cards are virtually non-existent and central bank clearing facilities are very limited.

Information Infrastructure: When looking at intra-Africa trade through the lens of information infrastructure there is a high cost of equipment and connectivity of e-commerce as relates to physical goods or teleservices in the African continent. Limited bandwidth adds to the problem of providing offline teleservices and online teleservices as such services demand high-quality fast network access.

Transportation and Delivery System: The placing of an instant order (and perhaps the equally quick debiting of appropriately quick delivery of the goods. While this is eminently feasible for virtual goods such as music files, it is far from that when it comes to physical goods. Airfreight is risky, infrequent, and expensive in Africa; customs clearance procedures are long and complex; local warehousing facilities hardly exist.

Human Capacity: brain drain has become a major setback in the attempt to bridge the digital divide among countries in the African continents and the western world. The right people required for the effective implementation of e-commerce must be ICT compliant, deeply oriented towards the digital economy, and conversant with web languages and technologies. Most people who have these skills leave their countries in search of greener pastures in Europe and America. And undoubtedly these challenges have marred the positive results e-commerce is projected to have in Africa.

Yeah, there are many issues to be redressed and proper energy must be channeled toward exploring e-commerce to Africa’s advantage considering its resources and potential as a continent. In spite of the challenges, it is imperative to highlight some positive effects on intra-Africa trade through e-commerce across the continent: In the past five years, Africa has had the most rapid Internet growth rate in the world. In places like Kenya and Nigeria, consumers and sellers have enjoyed convenience in online transactions: The rapid growth in internet connectivity has led to consumers and producers seeing the advantages of e-commerce with convenience forming the major enticing factor for online businesses. Furthermore, people living in Africa can also now buy and sell goods from anywhere on the globe by placing orders and paying over the Internet. Also, product advertisements and shipments of these goods can now be done electronically providing leeway for African entrepreneurs to tap into the vastly larger markets for their    goods

Trade in Online service: Online Forex trading, online airline ticket booking, and reservations, online banking services, online taxi/bus booking services, online auctions, and supplies have become fully operational in African countries facilitating efficient intra-Africa trade by providing timely access to vital business information. The massive deployment of globally accepted electronic payment cards (MasterCard, Visa card, etc.) by African banks and fintech solutions providers has bridged the gap in trade and payment methods between the continent and the western world.

It is observed that the global growth rate of e-commerce is at a rate of 25.8%. Nigeria, South Africa, and Kenya are the top three countries that shop online which has contributed immensely to the growth of their economies. E-commerce has come to stay and the African continent cannot work in isolation. There is an urgent need for a paradigm shift in our approaches to business and methods of business transactions, to conform to the modern way of transacting business, which is more efficient, timely, and globalized. Investments in ICT infrastructure and appropriate legal framework to guide and protect the emerging e-commerce in the continent have therefore become inevitable. For effective development and utilization of e-commerce potentials in Africa, the following issues have to be addressed should be made affordable and available even in the remotest parts of the region literacy training programs among producers and users (consumers) effectiveness and use of Electronic payment systems to boost their level of confidence on the system.

local content to ensure easy maintenance of the systems. countries should be well branded and recognized globally in transportation) should be highly efficient and less expensive. Monitoring and taxing of transactions legal framework to build trust remove or avoid trade barriers Chambers of Commerce, Cooperative societies, and NGOs in Africa can bridge the economy of scale on the technology required for e-commerce by setting up online malls showcasing a pool of their members’ sites, products, and services. With the following measures, it is certain Africa would enjoy the complete benefits of e-commerce and manage the risks well-prepared and better.

How to Spy on Your Competitor’s Online Marketing Strategy

How to Spy on Your Competitor’s Online Marketing Strategy

How to Spy on your competitor’s online marketing strategy

In business, “spying” is understandable and acceptable. It means knowing the strengths and weaknesses of your competitor. This will help you with your business goals and allow you to plan out your next move. In today’s world of vast technology, spying means checking what your customers are digitally doing right and introducing such rewarding measures in your business. Below are some ways to spy on your competitor’s online marketing strategy:

1. Use social listening to monitor your competitors
Social listening tools can be used in a variety of ways, from market research to discovering relevant influencers from your niche. And another great way to use them is, of course, to monitor your competitors and their online mentions. Many social listening tools let you monitor pretty much the entire web, not just social media but also blogs, forums, news sites and other online publications.

Below are steps you can do with social listening:
Set up searches of your competitors’ names and websites to find all online mentions: this can help you uncover some interesting things, such as what mentions they’re getting in top-tier publications – how can you get a mention for your brand as well?
How many mentions are they getting: are they getting more mentions than you?
What is the sentiment behind their mentions?
What is their share of voice – and what is yours?

All of this information will help you benchmark your own business against your competitors, but it also helps you see a picture of their overall strategy – and the results they are getting in return.

Of course, generating traffic back to your website is no easy feat. There are so many things that you need to do, so many different tactics that you need to use – and you’re also competing with countless other websites at the same time for the attention and time of the same audience. In this case, understanding what your competitors are doing to drive their traffic can massively help you improve your own.
. How much traffic are they getting?
. Where is their traffic coming from?
. Which keywords are they ranking for?
. What sites are linking in to their website?

There are some tools you can use to monitor traffic and SEO – one option is Alexa, which you can use to:

a. See any websites’ traffic stats, including engagement (bounce rates, daily time on site), how many unique visitors they have and where their traffic is coming from (including the percentage of search traffic)
b. Find new competitors based on how their audience is overlapping with another competitors’ website (or your own website)
c. Compare your website stats against your competitors and compare traffic sources to discover new traffic opportunities
d. Find out what keywords your competitors are ranking for and discover potential low-competition keywords that you can rank for

2. Use Social Media
Social media has become one of the most important marketing tools we have available at our disposal; it helps boost brand awareness, customer engagement, website traffic and even conversions and sales – if used the right way.

Monitoring your competitors’ social media presence can help you a lot when putting together your own strategy; here’s what you need to find out: Which social networks are your competitors using? Simply search for their brand names on all major social networks to see where they have accounts; which ones are the best performing? Where do they have the most followers and engagement? This can help you choose the best platforms for your own social media strategy.

3. What is their content strategy like? What types of updates do they post on each social network and how well are they performing? This can help you understand what types of updates work best for your target audience, both in terms of content formats (videos, Stories, images and so on) and in terms of the topics they choose to cover. Use this information not to copy their updates but to understand which updates work and which don’t and use that knowledge to inform your own content strategy for social media.

Who are their followers? Who forms their target audience? Where are they from? Monitor their followers to find opportunities to connect with more people
What social media ads are they running? Should you use the same platforms for your own ads?

4. Monitor Your Competitor’s Email Marketing
Analyzing emails is as difficult as it sounds, but there are tools like MailCharts to simplify things a little bit. MailCharts aggregates emails from competitor campaigns to help point you in the right direction. They gather subject lines and also data like send frequency so you can see whether you measure up to the competition or not. The tool also compares your campaign to its own massive library to make sure you are sticking to best practices like timing, subject line length, frequency, and so on.
Another great tool is Owletter which aggregates competitor emails, analyzes them and presents the data on a simple dashboard for your spying pleasure.

In conclusion, it is important you diligently implement the information you have garnered from your competitor. With proper application, it is certain you will have an edge than your competitor.

YouTube Launch New Dedicated Fashion & Style Content Hub

YouTube Launch New Dedicated Fashion & Style Content Hub

YouTube Launched new dedicated fashion and style content hub

Whether it’s for music, entertainment or tutorials, just getting lost in a video hole, YouTube is a platform we are all familiar with. However, the media platform, which heralds the title of second biggest search engine in the world, is launching a new channel Youtube.com/Fashion, which aims to bring unfettered access from not just the fashion front line, but deep into the industry.

YouTube Fashion will be a hub a content where you can find live streams of the most talked-about fashion shows, insider interviews, fashion how-to tutorials, closet tours, red carpet style and creator content from the biggest names in the industry.

Derek Blasberg, who serves as director of YouTube Fashion and Beauty shared the following.

“Top shelf content on the site during the next four weeks will be fashion shows from New York, London, Milan and Paris. There will also be a series called, ‘Stories of Style’ – which acts as a behind the scenes look at the fashion industry. There is a vertical devoted to model, which we have coined ‘the model army’, another devoted to careers. Publishers like Stylist and other magazines will also have a vertical where they can create content and publish articles for their readers. So instead of this kind of content being dotted all around the YouTube.com site it’s in one channel dedicated to you, where algorithms will pick up what you like and bring you more of that type of content.”

“What we see doing really well on the site is slight longer piece – between six and eight minutes – that has a narrative structure and is personality rich. So, whoever in the content is someone super charismatic or witty or someone that holds your attention. Also, I think people come to YouTube to learn something. It doesn’t have to be as descriptive as like five tips for the perfect little black dress, but I think when people are watching

YouTube, they want to learn something or discover something or find a practical method that they can apply to their stylish life.”

YouTube has announced the launch of its all-new ‘/fashion’ hub, that will showcase style and beauty-related content by luxury fashion brands, beauty creators, industry collaborations, publishers, as well as live runway shows, and more. The new section is accessible now at YouTube.com/Fashion In addition, as explained by YouTube,

“[YouTube.com/Fashion will] feature original content from the biggest names in the industry, as well as the popular content that users have come to expect from the world of YouTube. Each shelf is chock-full of compelling videos from fashion and beauty creators, industry professionals, publishers, and luxury fashion brands.”

It is quite interesting to see social media platforms growing to meet the growing needs of consumers. What are your thoughts on YouTube launching new dedicated and fashion style content? Please feel free to share your comment.

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