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5 Essential Social Media Management Tools

5 Essential Social Media Management Tools

5 Essential Social Media Management Tools 


There are a lot of tasks marketers have to complete when it comes to social media marketing, ranging from content creation to content publishing, down to analytics and reporting. To manage these tasks effectively with minimal time, there are some awesome essential social media management tools available to help streamline your workflows, save time and ensure your content reaches the right audience at the right time. In this article, we shall be looking at 5 essential social media management tools that you can use to achieve your social media marketing goal. 

In simple terms, a social media management tool is software that allows one or more users to manage one or more social media profiles on one or more networks in one dashboard or program. To amplifies all aspects of social media management (creation, scheduling, publishing, monitoring, analytics, interaction, and collaboration).

These are 5 of the best social media management tools we at scubedstudios like to use

Social media management tools help with a variety of tasks: content planning and publishing, social listening, commenting and engagement, customer support, analytics, reporting, and more. A variety of tools are available to fit into any budget: from free tools for businesses on a budget to tools for agencies or small businesses. Each includes different features and options to best suit your team’s needs.

Let’s go through each of our recommended social media management tools to help you find the best.
1. Sprout Social
2. Social Pilot
3. Sendible
4. KeyHole
5. Zoho Social

1. Sprout Social

5 Essential Social Media Management Tools

Sprout Social is an all-in-one social media management tool that allows businesses of all sizes to manage all aspects of their social media strategy. By integrating with Facebook, Instagram, TikTok, Twitter, LinkedIn, Pinterest, YouTube, and other platforms, you can work with your entire online presence in one dashboard. You can also manage reviews from sources like Google My Business and Facebook and create shoppable posts that integrate with Facebook stores and Shopify catalogs. Make sure your employees also defend this brand. The employee advocacy tool provides a curated source of content for your employees to share on social media and expand the reach of your business.

Post, schedule, monitor, analyze, report, and more on social media in one easy-to-use dashboard. Access our ViralPost feature to ensure you publish your content when it is most likely to resonate with your followers, increasing visibility and automatically reaching you. Smart inbox that collates all your incoming messages from different social media platforms and gives
you a complete overview of all your social interactions. The ability to identify the most relevant hashtags for your Content. Custom URL Tracking to get a more detailed view of how your posts are performing in terms of referral traffic and truncate conversions.


2. Social Pilot

5 Essential Social Media Management Tools

SocialPilot is a simple and straightforward social media management solution for those just starting out with a management tool. In addition to posting and scheduling, the tool provides a curated list of content based on categories and keywords and is automatically shared to your feed. SocialPilot provides detailed analytics to help develop better strategies. Content performance and audience insights enable users to understand which audience they are engaging with and analyze growth patterns to continue creating content.

Integrate with Multiple major social media platforms including Facebook, Instagram, TikTok, and YouTube. Ability to customize and optimize posts for multiple social networks in a single post editor. One platform Content Curation provides a list of content to inspire you with new ideas.


3. Sendible

5 Essential Social Media Management Tools

Sendible has done great niche work, working to tailor its social media management software specifically for agencies and other large companies that manage some social media profiles. They also offer several useful integrations to make managing social media as easy as possible for your users.

An all-in-one dashboard that makes it easy to see all your social media performance immediately Collaboration tools your team uses to create content and then send it to the client or team leader for approval can. Presentation-ready reports showing clients the ROI of your social media efforts. A mobile app to monitor and manage your social media accounts on the go can.


4. KeyHole

5 Essential Social Media Management Tools

KeyHole differs from most of the tools on this list in that it also boasts of being an influencer marketing and tracking tool. The Influencer Analytics feature gives marketers the data they need to understand how each influencer is impacting their campaign goals. In fact, social media reports are your daily bread.

Automated social media reports that can be shared and are up and running in seconds. Various reporting features include brand reports, campaign reports, hashtag reports, and influencer reports.


5. Zoho Social

5 Essential Social Media Management Tools

Zoho Social is a tool with features " built for all social networks&quot. The app lets you start discussions, share reports, create team roles, and encourage feedback. This makes it easy for anyone to participate in your updates, strategies, and performance stats. In addition to scheduling, the platform has its own streamlined syncing features like Sprout. Zoho Social
also has a built-in Instagram scheduler that allows you to post and repost user-generated content right from your desktop.

Instant integration with Zoho CRM and the ability to monitor customer interactions. Dashboards to control social Listening to track brand ratings, @mentions, and branded keywords.
Ability to collaborate with teammates within the platform via chat, audio, and video calls.

The Awesome Marketing Power Of Instagram

The Awesome Marketing Power Of Instagram

 The Marketing Power of Instagram

Marketing over the years, has been a major contributing factor to the growth of every businesses. It determines how far your product will reach its consumers/customers, hence the major reason why businesses depend on it for success.

Instagram as a trending social media platform has a lot of marketing power/strategies which we shall be looking at in this article to reveal the awesome marketing power of Instagram.

When Instagram started, it was a mere photo sharing app but now it has grown to leaps and bounds. According to research, there are over 500millions of Instagram users globally, which is still increasing on a daily basis. The thing about Instagram is that it gives the world what it wants to see by the sharing of photos and videos. Earlier, Individuals just use the app to share their personal pictures, but today businesses have started using Instagram to share all their update. This trend has increased as Instagram marketing represents a brand through pictures and celebrates its uniqueness with its audience.


Below is a chart showing a brief history of Instagram and its growth over the years.

If you are still wondering how powerful this platform is, well here are some statistics that will make you understand how powerful this platform has become.

Branded hashtags: 

An evidence that Instagram users are extremely receptive to business and advertising content is the fact that approximately 70 percent of hashtags on Instagram are branded. The use of strong hashtags and stories is one of the marketing powers of Instagram. It has made Instagram one of the most powerful social media platforms. To increase the engagement rate of brands, users are encouraged to add hashtags to their posts and stories, as one recent study revealed that Instagram posts with at least one hashtag boast 12.6 percent more engagement than those without it.

It is possible to add up to 30 hashtags to each post, but brands should be careful not to overdo it, with up to 10 hashtags per post usually considered the optimum number. Brands should also take time to choose the most relevant hashtags, instead of just picking the most popular ones, because their posts could end up getting lost in a sea of other content. Also, if you include hashtags in your posts it will allow your brand to reach even those users who are not your followers. Another useful tool to use to make your audience grow is the Geo-tagging. With Geo-tagging, posts receiving 79 percent more engagements will be achievable.

Unending Increase of monthly users:

The total number of monthly Instagram users continues to grow at a steady rate of about 5 percent per quarter, even with more than 1 billion users as at june,2018, this platform still has more room for growth. Its users are growing more than Facebook and twitter whose monthly user base growth is just 3 percent and 1 percent respectively. This growth in Instagram users may continue until 2021, where user growth will later slow down after 2021 as the supply of potential new users will decline.

High engagement rate:

Instagram has engagement rates 15 times higher than Facebook and 20 times higher than twitter. Most business owners know that getting people to engage with your content is more important than simply having views. For them to have this high engagement they do that using Instagram, and that is by having an Instagram account and advertising most, if not all their products on Instagram.

Business Inclined:

80% of Instagram users follow at least one business. One of the major challenges of modern digital advertising is that most consumers, particularly younger ones are getting tired of having ads served to them on social media. This kind of experience is not observed on Instagram because 80 percent of accounts follow one or more businesses.

 Beautiful and Attractive images:

Instagram allows users to edit photographs with a variety of different filters. Currently, twenty distinct filters are offered and they all produce distinct visual effects from cooling to desaturation to extreme contrast. Because of these beautiful pictures created on Instagram, it helps the user to gain more attention on their pages than they get while using other platforms. Also, with the introduction of carousel to Instagram, posting of images on Instagram is now more creative and more attractive

Easy to use:

Instagram is very simple to use and has the potentials to get your name and links from millions of potential customers very quickly. When you first set up your account, you are allowed to include one link in your profile. Be sure to list your main website here because your user name will hyperlink to your profile page where your main website is prominently displayed. You choose your user name carefully because you cannot change it if you make a mistake.

Connection with other platforms:

When you are about to post or share a post, you have the option to have it automatically posted immediately to Facebook and twitter as well. Here is where the power of social media can really explode your visibility and business. Statistics has shown that no doubt Instagram has a very strong marketing and hence, the reason why its most used by consumers, and from all that has been explained above we now know the reason why.

This also will be further explained in the chart below:

                                                                   The Awesome Marketing Power Of Instagram


You can observe from the chart the high number of users, the level of engagements, the increase in the number of likes, time spent on Instagram by the users which is very much compared to users of other social media platforms. Even with these achievements, the marketing power and the growth of Instagram seems not to be ending or taking a turn, therefore I will advise you tap into this wonderful social media giant of our time and apply its marketing strategies in your businesses. We have talked about these strategies and marketing hacks in previous articles on our page, read them and apply them in your business so you too can share your own success story in years to come.


Use YouTube to Drive your Website Traffic

Use YouTube to Drive your Website Traffic

Use YouTube to Drive your Website Traffic

YouTube, the second largest and popular search engine with over one billion visitors monthly, offers huge potential marketing rewards. As a business owner or online marketer, how can you tap into this rich goldmine? How can your business upload content that viewers will want to watch, and more importantly, how can you transform those viewers into customers? Easy! Your YouTube marketing goal is simple: To drive customers to your website. You have to build a community of potential leads. Your target is to reach those genuinely interested in what your business has to offer. With these steps, you can use YouTube to drive your website traffic through the roof.

  1. Upload content often

Be sure to upload content regularly. One-off viewers are less likely to become customers than people drawn back time and time again to view new videos. And don’t forget to use the comment section to engage potential customers in conversation (always pointing them to your website!). It may take a few videos to convince a user to jump from YouTube to your site. By frequently uploading quality content, you increase the odds of converting leads to customers.

  1. Always include a Call to Action

An effective call-to-action drives web traffic and boosts sales. Calls to action are not always about having the viewer buy your products. You may choose to focus on encouraging viewers to visit your website. A call to action could even invite viewers to watch another video.

  1. Use the video Description Box

Whenever you upload new content to YouTube, you are given the opportunity to describe the content using the Video Description Box. You can use this feature to drive traffic to your website by adding your site’s url alongside a short (6-7 words) call to action. This URL will work as a clickable link displayed permanently under your video.

  1. Use Call to Action Overlays

The Call to Action Overlay is a banner ad that appears in the lower third of the video screen. The Overlay is an effective way of encouraging viewers to visit your site. The Overlay takes only a few minutes to set up, and can feature copy, a thumbnail image and a url.

  1. Watch the Analytics

Analytics offer you an insight into the effectiveness of your campaigns, telling you whether your YouTube campaigns are driving traffic to your site and allowing you to tweak your marketing strategies. YouTube offers a variety of metrics, enabling you to determine who your viewers are and which content most interests them. YouTube also provides analytics on adverts, giving you another insight into your audience’s likes and dislikes.

Top 10 Twitter Tools of 2017

Top 10 Twitter Tools of 2017

Top 10 Twitter Tools of 2017

As every digital marketer and social media user knows; new, useful tools pop up all the time and those still around, evolve while some lose their popularity. In 2017, we had a lot of social media tools – new, old and revamped. This article features our top Twitter tools of 2017:

1.   Agorapulse
Agorapulse is a social media management tool for Twitter, Facebook, Instagram, Google+ and LinkedIn. You can use Agorapulse to monitor your mentions in the Social Inbox, to publish and schedule updates and there are also monitoring features with multiple keywords, keywords to avoid and location/language settings, Twitter reports and a very handy CRM tool which tells you whether you have any influencers or brand ambassadors following you. Hot, right?

2.  Hootsuite
Another all-in-one social media management dashboard that works with over 35 different social networks. You can use it to manage multiple social accounts from one place, publish and schedule content, set up monitoring searches, create lists and create analytics reports.

3.  Sprout Social
Sprout Social works with Twitter, LinkedIn, Facebook, Google+ and Instagram. Similar to Agorapulse, it has an inbox where you get all of your social media mentions, a content calendar for publishing and scheduling updates, analytics features and a CRM tool for help managing your followers.

4.  TweetDeck
TweetDeck by Twitter is a Twitter tool to help you manage your account. There are multiple streams on your dashboard (such as home tweets, notifications, Twitter lists and DMs, just to mention a few). Apart from monitoring your Twitter account, you can also publish and schedule tweets and add images to them.

5.  Oktopost
A B2B social media management dashboard that provides all the tools you need to keep on track of your social media marketing. Publish and schedule updates, check your social analytics, find great curated content to share with your audience, monitor and listen to your audience, engage with your followers, all in one place.

6. MavSocial
This is a social media management dashboard whose biggest focus is visual content. Publish and schedule content with the editorial calendar, create media galleries, monitor campaigns and find great new images to share with your social media audience.

7. Buffer
Buffer, my personal favourite, works with Twitter, Facebook, LinkedIn, Google+, Instagram and Pinterest and you can easily share great content, including images and videos and add content to your queue as you browse the web, with their browser extensions.

8. Twitter Audit
Having problems with ghost followers? With Twitter Audit, you check to see exactly how many of your followers are real – you’ve got one free check, but then you can get the Pro version to continue auditing your followers, to block your fake followers and get a monthly audit report.

9. Followerwonk
Moz’s Followerwonk is a Twitter analytics tool that helps you take a deeper look at your followers: their locations, their tweets and so on. Plus, you can also use it to find and connect with social influencers.

10. Klout
Klout used to be a tool for scoring yourself on social media – basically, the bigger your Klout score, the bigger your influence online. Now, not only does it tell you how influential you are, but it also aims to help you become more successful on social by suggesting great content to share and more.
There you have it. Our top 10 twitter tools of 2017. Merry Christmas and a Happy New Year.


Top Tips to Make Your LinkedIn Profile Pop

Top Tips to Make Your LinkedIn Profile Pop

Top Tips to Make Your LinkedIn Profile Pop

Though LinkedIn is more business than social, like every other social media, a boring profile is a huge turn off.  LinkedIn is one place you can’t forget. The more you put in, the more you’ll get out of it. A killer LinkedIn profile is mandatory if you want to grow your personal brand and company.

Wow future connections, and grow your influence on LinkedIn with these top tips to make your LinkedIn profile pop.

1. Update your Profile

Many people forget to keep their LinkedIn profiles updated. Whether you’re a newbie, just starting a new job or starting to explore new opportunities, outdated information on LinkedIn will reflect badly on you. There are two areas you must keep up to date; your Professional Headline and your Location & Industry. Doing these two simple things will help more people find you and help you find more relevant potential contacts.

2. Professional Photos Only

LinkedIn profiles that have a picture are 11 times more likely to be viewed.

Your LinkedIn photo should be up to date and show you as you look now. It shouldn’t look like it belongs on a dating site, or social network. LinkedIn is for professionals. Be one.

3. Brand Your Profile with a Background Photo

Give your profile page a bit more personality, or branding, with a visually appealing background image. LinkedIn advises users to use an image (PNG, JPG, or GIF) with a resolution of 1400×425.

4. Write a Good Summary

Your summary should expand on what appears in your headline, highlighting your specialties, career experience, noteworthy accolades, and thought leadership. Keep your ego in check, focus on the most relevant details about your career, avoid meaningless jargon, and ensure it’s easy to read.

5. Check your Grammar and Spelling

Poor grammar, typos, and misspellings are a sure way to kill your profile. Avoid typos at all costs.

6. Use the right Keywords

Identify the words you want to be found for when people use LinkedIn search and use those keywords in your headline, summary, and profile. Using the right keywords will expose you to more potential connections and opportunities.

7.  Pick the “Other” Website Option

Under your Contact Info, LinkedIn gives you the option to link to a website or blog. But by default, the text that shows in your profile is the extremely dull “Blog” or “Website.” Anyone visiting your profile has no clue where they’ll end up if they click on that. When editing the Websites area of your profile, select the “Other” option. Now you can add your own website title and URL.

8. Own Your Media

Visual content is only growing in importance. Help your LinkedIn profile pop by adding documents, photos, videos, and presentations.

9. Tidy Up Your Endorsements

People are going to endorse you for all sorts of skills–sometimes even skills you don’t actually have. LinkedIn lets you remove any irrelevant skills and endorsements. You should avoid “lying” about your skill set, even if it is by omission.

10. Connect With People You Don’t Yet Know

One of the biggest mistakes people make on LinkedIn is failing to reach out to connect with people you want to know but don’t yet. That’s the whole point of networking–getting to know new people, not just established connections. Building out your LinkedIn network has many benefits. You get in front of influencers. You get more endorsements. More people see your best content, share that content, and visit your website. And it’s great for personal branding.

11. Personalize Invitations to Connect

When you invite someone to connect, make it more personal–mention where you met or a topic you discussed in a LinkedIn group, over email, or during a phone interview. This personal touch will increase the odds they’ll accept your request.

12. Publish Amazing Posts

LinkedIn posts offer another way to grow your influence, gain more visibility, and acquire new followers. Your existing connections are notified whenever you publish. New people can discover your posts via search. Always think about the audience you want to reach. Highlight your expertise and interests by posting awesome content. Just make sure your posts are appropriate for the 400 million business professionals who use LinkedIn.

How to Post Instagram Photos Directly to a Facebook Page

How to Post Instagram Photos Directly to a Facebook Page

How to post Instagram photos directly to a Facebook page

Instagram like other social media tools is a great marketing tool for all kinds of businesses and professionals to showcase their products and services. If your brand uses both Facebook and Instagram for your business, you’ll find that it is easier to tie both accounts together so your images automatically post to you business page instead of your personal profile. It also saves you time as you can post your Instagram photos straight to your Facebook page without having to do it all over again. Posting your Instagram photos on Facebook is as easy as 123.

Here’s how to automatically post your Insta-photos straight to your Facebook page.

  1. Launch the Instagram app from the Home screen of your iPhone.
  2. Tap on the Profile icon in the bottom navigation. It’s the one to the far right.
  3. Now tap on the Settings icon in the upper right hand corner. It’s right beside the Edit Your Profile button and looks like a gear.
  4. Tap on Linked Accounts. You may have to scroll a bit to find this option.
  5. Tap Facebook.
  6. Tap Ok in the prompt that appears on screen. If you aren’t logged into the Facebook app, you may need to add in your account information.

Once you link accounts, you’ll have the option to share a post to Facebook from the same screen where you add a caption.

That’s all there is to it! If you ever want to change the way Instagram posts photos, you can always tweak and reset your options through the same steps. You can even choose which Facebook page your Instagram photos go to if you manage more than one! That wasn’t so hard, was it?

This article first appeared on 08/07/2017 in

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