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5 Essential Social Media Management Tools

5 Essential Social Media Management Tools

5 Essential Social Media Management Tools 

 

There are a lot of tasks marketers have to complete when it comes to social media marketing, ranging from content creation to content publishing, down to analytics and reporting. To manage these tasks effectively with minimal time, there are some awesome essential social media management tools available to help streamline your workflows, save time and ensure your content reaches the right audience and at the right time. In this article we shall be looking at 5 essential social media management tools that you can use to achieve your social media marketing goal. 

(1) Content Creation Tool (Buzzsumo): The Buzzsumo is one of the best tools we’ve found for discovering new and popular content on the web. With it, you can plug in a topic or a selection of keywords. From there, you’ll receive a breakdown of popular trending posts in those categories. BuzzSumo is a tool that lets you find the most shared content and trending influencers. You can use it to analyze which content performs best for any topic and all you need to do to get started is to search for a topic or a domain. 

Through BuzzSumo you’re able to get a better understanding of your impact on social media and develop smarter content strategies by seeing which of your own pages were engaged with the most. BuzzSumo will break the results down by Facebook, Twitter, Pinterest, and Reddit shares. This provides the added benefit of being able to see which articles are performing well across the web without having to constantly monitor multiple social channels. Other tools that are similar to Buzzsumo are Ahrefs, Meltwater, and Mention. 

 (2) Google Trend: Google Trends is a completely free tool that Google created to help anyone search for trending topics online. 

Brands use it to monitor notable things that are happening in the world. You can also use Google Trends to monitor keywords to see if they are trending and how their current volume compares to previous months and years. You can then use this information to inform your content and social media marketing strategy. 

(3) Content Curation/Publishing tool: When you want to publish your contents one of the tools available for use is Buffer. Buffer is a social media marketing platform designed to make it easy for businesses and marketing teams to schedule posts, analyze performance, and manage all their accounts in one place. 

For example, Buffer allows you to set up a schedule for your social media profiles, and after you add content to your Buffer queue, it will publish at the times you’ve designated. 

Buffer also provides a robust analytics dashboard so that you can see which of your posts are most popular on social media, and easily Re-buffer them to your queue. Other tools that can also perform the work of Buffer are the Hootsuite, Falcon.io, and Sprout Social.  

(4) Graphic Tools: With the importance of visuals (images and videos) in digital marketing, the use of graphic tools for content creation cannot be ignored. Graphic tools are those tools we use to create image contents, videos/animation contents. The tools we will be considering here are *Unsplash and *Animoto 

UnsplashOne of our favorite tools in the design, photography, and video space is UnsplashUnsplash is a massive library of free professional photos you can use and it is free. Unsplash photos are really popular with many social media marketers because they can help give your content a professional, polished look and there are so many Unsplash collections to explore.  

Animoto: The Animoto is a tool that makes professional-quality videos for marketers on social media. As such, it’s great for creating viral or engaging content. It comes with storyboard templates and a drag-and-drop design that simple and easy to use. You don’t have to use the templates, of course. If you want to get creative, use Animoto’s blank canvas and create a marketing video from scratch. 

(5) Analytical tools: There are the native analytical tools which all the social media platforms have, the function of the analytical tool is numerous. For some of the social media platforms I will explain our it works. 

  1. Facebook Analytics: Under the Insights tab on your Facebook Page, there is just so much information. Everything you ever wanted to know about your engagement, number of likes and followers, how your posts are doing, and, of course, Facebook’s Pages to Watch which lets you compare the performance of your Page and posts with similar Pages on Facebook. 
  2. Twitter Analytics: It is a free tool that lets you measure the performance of your Twitter marketing campaign. Want to know if your tweets are getting enough likes, comments, and retweets? Twitter Analytics reports give you all that information and more. That way, you can look at how people interact with your content and adjust your campaign accordingly. 
  3. Instagram Analytics: In the Instagram insights, you can see activity around how frequently users interact with your posts, see how your posts are performing over time, and find out where your audience is from as well as their age range, gender, and when they are online.  Other tools that can enhance your digital marketing activity are:  

  • Bitly, TinyURL (for link shortening) 
  • Content Calendar (Todoist)
  • Feedly: Feedly makes day-to-day social media management tasks simple. It is a news filtering tool. With this tool, you can search the web for content that is relevant to your members and organize it quickly and efficiently. Free and pro accounts are available depending on your requirements. Pocket is also a great alternative that has the added benefit of being able to quickly save relevant page. 
  • Social Sprout (Social Sprout will reveal what members are saying about your organization by monitoring hashtags and keywords and notifying you of brand mentions. This is a powerful analytics tool but you can also use it to schedule posts saving you time in the process.  
  • Hash Tracking: Hash tracking is a social media management tool that gives you an in-depth insight into a particular hashtag including the potential reach. It is found mostly on your twitter account. 
  • LastPass: This isn’t designed specifically for social media, but it’s still a useful tool to have. That’s because LastPass saves your passwords in its encrypted password vault. Use it to create ultra-strong passwords for social media. passwords with upper and lowercase letters, numbers, punctuation, and other random characters. You unlock ‘LastPass’ password vault using a master password. Once logged in, the app will automatically enter your login details every time you try to log into a social media site. 
The Awesome Marketing Power Of Instagram

The Awesome Marketing Power Of Instagram

 The Marketing Power of Instagram

Marketing over the years, has been a major contributing factor to the growth of every businesses. It determines how far your product will reach its consumers/customers, hence the major reason why businesses depend on it for success.

Instagram as a trending social media platform has a lot of marketing power/strategies which we shall be looking at in this article to reveal the awesome marketing power of Instagram.

When Instagram started, it was a mere photo sharing app but now it has grown to leaps and bounds. According to research, there are over 500millions of Instagram users globally, which is still increasing on a daily basis. The thing about Instagram is that it gives the world what it wants to see by the sharing of photos and videos. Earlier, Individuals just use the app to share their personal pictures, but today businesses have started using Instagram to share all their update. This trend has increased as Instagram marketing represents a brand through pictures and celebrates its uniqueness with its audience.

 

Below is a chart showing a brief history of Instagram and its growth over the years.

If you are still wondering how powerful this platform is, well here are some statistics that will make you understand how powerful this platform has become.

Branded hashtags: 

An evidence that Instagram users are extremely receptive to business and advertising content is the fact that approximately 70 percent of hashtags on Instagram are branded. The use of strong hashtags and stories is one of the marketing powers of Instagram. It has made Instagram one of the most powerful social media platforms. To increase the engagement rate of brands, users are encouraged to add hashtags to their posts and stories, as one recent study revealed that Instagram posts with at least one hashtag boast 12.6 percent more engagement than those without it.

It is possible to add up to 30 hashtags to each post, but brands should be careful not to overdo it, with up to 10 hashtags per post usually considered the optimum number. Brands should also take time to choose the most relevant hashtags, instead of just picking the most popular ones, because their posts could end up getting lost in a sea of other content. Also, if you include hashtags in your posts it will allow your brand to reach even those users who are not your followers. Another useful tool to use to make your audience grow is the Geo-tagging. With Geo-tagging, posts receiving 79 percent more engagements will be achievable.

Unending Increase of monthly users:

The total number of monthly Instagram users continues to grow at a steady rate of about 5 percent per quarter, even with more than 1 billion users as at june,2018, this platform still has more room for growth. Its users are growing more than Facebook and twitter whose monthly user base growth is just 3 percent and 1 percent respectively. This growth in Instagram users may continue until 2021, where user growth will later slow down after 2021 as the supply of potential new users will decline.

High engagement rate:

Instagram has engagement rates 15 times higher than Facebook and 20 times higher than twitter. Most business owners know that getting people to engage with your content is more important than simply having views. For them to have this high engagement they do that using Instagram, and that is by having an Instagram account and advertising most, if not all their products on Instagram.

Business Inclined:

80% of Instagram users follow at least one business. One of the major challenges of modern digital advertising is that most consumers, particularly younger ones are getting tired of having ads served to them on social media. This kind of experience is not observed on Instagram because 80 percent of accounts follow one or more businesses.

 Beautiful and Attractive images:

Instagram allows users to edit photographs with a variety of different filters. Currently, twenty distinct filters are offered and they all produce distinct visual effects from cooling to desaturation to extreme contrast. Because of these beautiful pictures created on Instagram, it helps the user to gain more attention on their pages than they get while using other platforms. Also, with the introduction of carousel to Instagram, posting of images on Instagram is now more creative and more attractive

Easy to use:

Instagram is very simple to use and has the potentials to get your name and links from millions of potential customers very quickly. When you first set up your account, you are allowed to include one link in your profile. Be sure to list your main website here because your user name will hyperlink to your profile page where your main website is prominently displayed. You choose your user name carefully because you cannot change it if you make a mistake.

Connection with other platforms:

When you are about to post or share a post, you have the option to have it automatically posted immediately to Facebook and twitter as well. Here is where the power of social media can really explode your visibility and business. Statistics has shown that no doubt Instagram has a very strong marketing and hence, the reason why its most used by consumers, and from all that has been explained above we now know the reason why.

This also will be further explained in the chart below:

                                                                   The Awesome Marketing Power Of Instagram

 

You can observe from the chart the high number of users, the level of engagements, the increase in the number of likes, time spent on Instagram by the users which is very much compared to users of other social media platforms. Even with these achievements, the marketing power and the growth of Instagram seems not to be ending or taking a turn, therefore I will advise you tap into this wonderful social media giant of our time and apply its marketing strategies in your businesses. We have talked about these strategies and marketing hacks in previous articles on our page, read them and apply them in your business so you too can share your own success story in years to come.

 

Use YouTube to Drive your Website Traffic

Use YouTube to Drive your Website Traffic

Use YouTube to Drive your Website Traffic

YouTube, the second largest and popular search engine with over one billion visitors monthly, offers huge potential marketing rewards. As a business owner or online marketer, how can you tap into this rich goldmine? How can your business upload content that viewers will want to watch, and more importantly, how can you transform those viewers into customers? Easy! Your YouTube marketing goal is simple: To drive customers to your website. You have to build a community of potential leads. Your target is to reach those genuinely interested in what your business has to offer. With these steps, you can use YouTube to drive your website traffic through the roof.

  1. Upload content often

Be sure to upload content regularly. One-off viewers are less likely to become customers than people drawn back time and time again to view new videos. And don’t forget to use the comment section to engage potential customers in conversation (always pointing them to your website!). It may take a few videos to convince a user to jump from YouTube to your site. By frequently uploading quality content, you increase the odds of converting leads to customers.

  1. Always include a Call to Action

An effective call-to-action drives web traffic and boosts sales. Calls to action are not always about having the viewer buy your products. You may choose to focus on encouraging viewers to visit your website. A call to action could even invite viewers to watch another video.

  1. Use the video Description Box

Whenever you upload new content to YouTube, you are given the opportunity to describe the content using the Video Description Box. You can use this feature to drive traffic to your website by adding your site’s url alongside a short (6-7 words) call to action. This URL will work as a clickable link displayed permanently under your video.

  1. Use Call to Action Overlays

The Call to Action Overlay is a banner ad that appears in the lower third of the video screen. The Overlay is an effective way of encouraging viewers to visit your site. The Overlay takes only a few minutes to set up, and can feature copy, a thumbnail image and a url.

  1. Watch the Analytics

Analytics offer you an insight into the effectiveness of your campaigns, telling you whether your YouTube campaigns are driving traffic to your site and allowing you to tweak your marketing strategies. YouTube offers a variety of metrics, enabling you to determine who your viewers are and which content most interests them. YouTube also provides analytics on adverts, giving you another insight into your audience’s likes and dislikes.

Top 10 Twitter Tools of 2017

Top 10 Twitter Tools of 2017

Top 10 Twitter Tools of 2017

As every digital marketer and social media user knows; new, useful tools pop up all the time and those still around, evolve while some lose their popularity. In 2017, we had a lot of social media tools – new, old and revamped. This article features our top Twitter tools of 2017:

1.   Agorapulse
Agorapulse is a social media management tool for Twitter, Facebook, Instagram, Google+ and LinkedIn. You can use Agorapulse to monitor your mentions in the Social Inbox, to publish and schedule updates and there are also monitoring features with multiple keywords, keywords to avoid and location/language settings, Twitter reports and a very handy CRM tool which tells you whether you have any influencers or brand ambassadors following you. Hot, right?

2.  Hootsuite
Another all-in-one social media management dashboard that works with over 35 different social networks. You can use it to manage multiple social accounts from one place, publish and schedule content, set up monitoring searches, create lists and create analytics reports.

3.  Sprout Social
Sprout Social works with Twitter, LinkedIn, Facebook, Google+ and Instagram. Similar to Agorapulse, it has an inbox where you get all of your social media mentions, a content calendar for publishing and scheduling updates, analytics features and a CRM tool for help managing your followers.

4.  TweetDeck
TweetDeck by Twitter is a Twitter tool to help you manage your account. There are multiple streams on your dashboard (such as home tweets, notifications, Twitter lists and DMs, just to mention a few). Apart from monitoring your Twitter account, you can also publish and schedule tweets and add images to them.

5.  Oktopost
A B2B social media management dashboard that provides all the tools you need to keep on track of your social media marketing. Publish and schedule updates, check your social analytics, find great curated content to share with your audience, monitor and listen to your audience, engage with your followers, all in one place.

6. MavSocial
This is a social media management dashboard whose biggest focus is visual content. Publish and schedule content with the editorial calendar, create media galleries, monitor campaigns and find great new images to share with your social media audience.

7. Buffer
Buffer, my personal favourite, works with Twitter, Facebook, LinkedIn, Google+, Instagram and Pinterest and you can easily share great content, including images and videos and add content to your queue as you browse the web, with their browser extensions.

8. Twitter Audit
Having problems with ghost followers? With Twitter Audit, you check to see exactly how many of your followers are real – you’ve got one free check, but then you can get the Pro version to continue auditing your followers, to block your fake followers and get a monthly audit report.

9. Followerwonk
Moz’s Followerwonk is a Twitter analytics tool that helps you take a deeper look at your followers: their locations, their tweets and so on. Plus, you can also use it to find and connect with social influencers.

10. Klout
Klout used to be a tool for scoring yourself on social media – basically, the bigger your Klout score, the bigger your influence online. Now, not only does it tell you how influential you are, but it also aims to help you become more successful on social by suggesting great content to share and more.
There you have it. Our top 10 twitter tools of 2017. Merry Christmas and a Happy New Year.

 

Top Tips to Make Your LinkedIn Profile Pop

Top Tips to Make Your LinkedIn Profile Pop

Top Tips to Make Your LinkedIn Profile Pop

Though LinkedIn is more business than social, like every other social media, a boring profile is a huge turn off.  LinkedIn is one place you can’t forget. The more you put in, the more you’ll get out of it. A killer LinkedIn profile is mandatory if you want to grow your personal brand and company.

Wow future connections, and grow your influence on LinkedIn with these top tips to make your LinkedIn profile pop.

1. Update your Profile

Many people forget to keep their LinkedIn profiles updated. Whether you’re a newbie, just starting a new job or starting to explore new opportunities, outdated information on LinkedIn will reflect badly on you. There are two areas you must keep up to date; your Professional Headline and your Location & Industry. Doing these two simple things will help more people find you and help you find more relevant potential contacts.

2. Professional Photos Only

LinkedIn profiles that have a picture are 11 times more likely to be viewed.

Your LinkedIn photo should be up to date and show you as you look now. It shouldn’t look like it belongs on a dating site, or social network. LinkedIn is for professionals. Be one.

3. Brand Your Profile with a Background Photo

Give your profile page a bit more personality, or branding, with a visually appealing background image. LinkedIn advises users to use an image (PNG, JPG, or GIF) with a resolution of 1400×425.

4. Write a Good Summary

Your summary should expand on what appears in your headline, highlighting your specialties, career experience, noteworthy accolades, and thought leadership. Keep your ego in check, focus on the most relevant details about your career, avoid meaningless jargon, and ensure it’s easy to read.

5. Check your Grammar and Spelling

Poor grammar, typos, and misspellings are a sure way to kill your profile. Avoid typos at all costs.

6. Use the right Keywords

Identify the words you want to be found for when people use LinkedIn search and use those keywords in your headline, summary, and profile. Using the right keywords will expose you to more potential connections and opportunities.

7.  Pick the “Other” Website Option

Under your Contact Info, LinkedIn gives you the option to link to a website or blog. But by default, the text that shows in your profile is the extremely dull “Blog” or “Website.” Anyone visiting your profile has no clue where they’ll end up if they click on that. When editing the Websites area of your profile, select the “Other” option. Now you can add your own website title and URL.

8. Own Your Media

Visual content is only growing in importance. Help your LinkedIn profile pop by adding documents, photos, videos, and presentations.

9. Tidy Up Your Endorsements

People are going to endorse you for all sorts of skills–sometimes even skills you don’t actually have. LinkedIn lets you remove any irrelevant skills and endorsements. You should avoid “lying” about your skill set, even if it is by omission.

10. Connect With People You Don’t Yet Know

One of the biggest mistakes people make on LinkedIn is failing to reach out to connect with people you want to know but don’t yet. That’s the whole point of networking–getting to know new people, not just established connections. Building out your LinkedIn network has many benefits. You get in front of influencers. You get more endorsements. More people see your best content, share that content, and visit your website. And it’s great for personal branding.

11. Personalize Invitations to Connect

When you invite someone to connect, make it more personal–mention where you met or a topic you discussed in a LinkedIn group, over email, or during a phone interview. This personal touch will increase the odds they’ll accept your request.

12. Publish Amazing Posts

LinkedIn posts offer another way to grow your influence, gain more visibility, and acquire new followers. Your existing connections are notified whenever you publish. New people can discover your posts via search. Always think about the audience you want to reach. Highlight your expertise and interests by posting awesome content. Just make sure your posts are appropriate for the 400 million business professionals who use LinkedIn.

How to Post Instagram Photos Directly to a Facebook Page

How to Post Instagram Photos Directly to a Facebook Page

How to post Instagram photos directly to a Facebook page

Instagram like other social media tools is a great marketing tool for all kinds of businesses and professionals to showcase their products and services. If your brand uses both Facebook and Instagram for your business, you’ll find that it is easier to tie both accounts together so your images automatically post to you business page instead of your personal profile. It also saves you time as you can post your Instagram photos straight to your Facebook page without having to do it all over again. Posting your Instagram photos on Facebook is as easy as 123.

Here’s how to automatically post your Insta-photos straight to your Facebook page.

  1. Launch the Instagram app from the Home screen of your iPhone.
  2. Tap on the Profile icon in the bottom navigation. It’s the one to the far right.
  3. Now tap on the Settings icon in the upper right hand corner. It’s right beside the Edit Your Profile button and looks like a gear.
  4. Tap on Linked Accounts. You may have to scroll a bit to find this option.
  5. Tap Facebook.
  6. Tap Ok in the prompt that appears on screen. If you aren’t logged into the Facebook app, you may need to add in your account information.

Once you link accounts, you’ll have the option to share a post to Facebook from the same screen where you add a caption.

That’s all there is to it! If you ever want to change the way Instagram posts photos, you can always tweak and reset your options through the same steps. You can even choose which Facebook page your Instagram photos go to if you manage more than one! That wasn’t so hard, was it?

This article first appeared on 08/07/2017 in www.imore.com

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