5 Essential Social Media Management Tools
There are a lot of tasks marketers have to complete when it comes to social media marketing, ranging from content creation to content publishing, down to analytics and reporting. To manage these tasks effectively with minimal time, there are some awesome essential social media management tools available to help streamline your workflows, save time and ensure your content reaches the right audience at the right time. In this article, we shall be looking at 5 essential social media management tools that you can use to achieve your social media marketing goal.
In simple terms, a social media management tool is software that allows one or more users to manage one or more social media profiles on one or more networks in one dashboard or program. To amplifies all aspects of social media management (creation, scheduling, publishing, monitoring, analytics, interaction, and collaboration).
These are 5 of the best social media management tools we at scubedstudios like to use
Social media management tools help with a variety of tasks: content planning and publishing, social listening, commenting and engagement, customer support, analytics, reporting, and more. A variety of tools are available to fit into any budget: from free tools for businesses on a budget to tools for agencies or small businesses. Each includes different features and options to best suit your team’s needs.
Let’s go through each of our recommended social media management tools to help you find the best.
1. Sprout Social
2. Social Pilot
5. Zoho Social
1. Sprout Social
Sprout Social is an all-in-one social media management tool that allows businesses of all sizes to manage all aspects of their social media strategy. By integrating with Facebook, Instagram, TikTok, Twitter, LinkedIn, Pinterest, YouTube, and other platforms, you can work with your entire online presence in one dashboard. You can also manage reviews from sources like Google My Business and Facebook and create shoppable posts that integrate with Facebook stores and Shopify catalogs. Make sure your employees also defend this brand. The employee advocacy tool provides a curated source of content for your employees to share on social media and expand the reach of your business.
Post, schedule, monitor, analyze, report, and more on social media in one easy-to-use dashboard. Access our ViralPost feature to ensure you publish your content when it is most likely to resonate with your followers, increasing visibility and automatically reaching you. Smart inbox that collates all your incoming messages from different social media platforms and gives
you a complete overview of all your social interactions. The ability to identify the most relevant hashtags for your Content. Custom URL Tracking to get a more detailed view of how your posts are performing in terms of referral traffic and truncate conversions.
2. Social Pilot
SocialPilot is a simple and straightforward social media management solution for those just starting out with a management tool. In addition to posting and scheduling, the tool provides a curated list of content based on categories and keywords and is automatically shared to your feed. SocialPilot provides detailed analytics to help develop better strategies. Content performance and audience insights enable users to understand which audience they are engaging with and analyze growth patterns to continue creating content.
Integrate with Multiple major social media platforms including Facebook, Instagram, TikTok, and YouTube. Ability to customize and optimize posts for multiple social networks in a single post editor. One platform Content Curation provides a list of content to inspire you with new ideas.
Sendible has done great niche work, working to tailor its social media management software specifically for agencies and other large companies that manage some social media profiles. They also offer several useful integrations to make managing social media as easy as possible for your users.
An all-in-one dashboard that makes it easy to see all your social media performance immediately Collaboration tools your team uses to create content and then send it to the client or team leader for approval can. Presentation-ready reports showing clients the ROI of your social media efforts. A mobile app to monitor and manage your social media accounts on the go can.
KeyHole differs from most of the tools on this list in that it also boasts of being an influencer marketing and tracking tool. The Influencer Analytics feature gives marketers the data they need to understand how each influencer is impacting their campaign goals. In fact, social media reports are your daily bread.
Automated social media reports that can be shared and are up and running in seconds. Various reporting features include brand reports, campaign reports, hashtag reports, and influencer reports.
5. Zoho Social
Zoho Social is a tool with features " built for all social networks". The app lets you start discussions, share reports, create team roles, and encourage feedback. This makes it easy for anyone to participate in your updates, strategies, and performance stats. In addition to scheduling, the platform has its own streamlined syncing features like Sprout. Zoho Social
also has a built-in Instagram scheduler that allows you to post and repost user-generated content right from your desktop.
Instant integration with Zoho CRM and the ability to monitor customer interactions. Dashboards to control social Listening to track brand ratings, @mentions, and branded keywords.
Ability to collaborate with teammates within the platform via chat, audio, and video calls.