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YouTube Launch New Dedicated Fashion & Style Content Hub

YouTube Launch New Dedicated Fashion & Style Content Hub

YouTube Launched new dedicated fashion and style content hub

Whether it’s for music, entertainment or tutorials, just getting lost in a video hole, YouTube is a platform we are all familiar with. However, the media platform, which heralds the title of second biggest search engine in the world, is launching a new channel Youtube.com/Fashion, which aims to bring unfettered access from not just the fashion front line, but deep into the industry.

YouTube Fashion will be a hub a content where you can find live streams of the most talked-about fashion shows, insider interviews, fashion how-to tutorials, closet tours, red carpet style and creator content from the biggest names in the industry.

Derek Blasberg, who serves as director of YouTube Fashion and Beauty shared the following.

“Top shelf content on the site during the next four weeks will be fashion shows from New York, London, Milan and Paris. There will also be a series called, ‘Stories of Style’ – which acts as a behind the scenes look at the fashion industry. There is a vertical devoted to model, which we have coined ‘the model army’, another devoted to careers. Publishers like Stylist and other magazines will also have a vertical where they can create content and publish articles for their readers. So instead of this kind of content being dotted all around the YouTube.com site it’s in one channel dedicated to you, where algorithms will pick up what you like and bring you more of that type of content.”

“What we see doing really well on the site is slight longer piece – between six and eight minutes – that has a narrative structure and is personality rich. So, whoever in the content is someone super charismatic or witty or someone that holds your attention. Also, I think people come to YouTube to learn something. It doesn’t have to be as descriptive as like five tips for the perfect little black dress, but I think when people are watching

YouTube, they want to learn something or discover something or find a practical method that they can apply to their stylish life.”

YouTube has announced the launch of its all-new ‘/fashion’ hub, that will showcase style and beauty-related content by luxury fashion brands, beauty creators, industry collaborations, publishers, as well as live runway shows, and more. The new section is accessible now at YouTube.com/Fashion In addition, as explained by YouTube,

“[YouTube.com/Fashion will] feature original content from the biggest names in the industry, as well as the popular content that users have come to expect from the world of YouTube. Each shelf is chock-full of compelling videos from fashion and beauty creators, industry professionals, publishers, and luxury fashion brands.”

It is quite interesting to see social media platforms growing to meet the growing needs of consumers. What are your thoughts on YouTube launching new dedicated and fashion style content? Please feel free to share your comment.

EFFECTS OF AI ON SOCIAL MEDIA

EFFECTS OF AI ON SOCIAL MEDIA

EFFECT OF AI ON SOCIAL MEDIA

Today’s world is an era of information explosion, with just a click information comes knocking. Social media is a part of our day-to-day life that can’t be ignored. Unsurprisingly, it has both positive and negative effects.

With social media platforms like Facebook, Twitter, Instagram, etc. the world has been inseparably connected, making communication, networking and relationship easier. Social media has grown over the years to become a large platform for entrepreneurs, businesses, organizations and various other professionals who seek identification and recognition at a moderate cost. And in order to succeed, businesses and organizations opt for Artificial Intelligence which is becoming more and more common in today’s world and social media seems to be doing the same. With the growing technology, a wide variety of tools are being used in order to target the right audience on social media. And AI is creating a better journey for users by developing a better user experience on social platforms.

Here’s how AI is transforming Social Media:
Statistics show that social media user base as of the year 2019 is estimated up to 2.77 billion. Artificial Intelligence needs to be properly applied, keeping the entire focus on the current business need. As social media users are growing at an unprecedented state, the business need is to efficiently process the unstructured data. And Artificial Intelligence is providing solution to exactly that.

A study by McKinsey has highlighted that, in the year 2016, Machine Learning constituted around 60% of the total external investment of approximately $8 billion to $12 billion towards AI. With upwards of 3 billion people logging into social media sites regularly, the process of optimising social media marketing has received a massive boost through the application of AI.

Approximately 2 billion internet users are active on social media. That’s almost one in every four people in the world. They are constantly updating their statuses, tweeting their every move and thought, uploading new photos and videos, or posting new thoughts and conversations. This is a whole lot of information that marketers could be using to target customers and sell products to them by using artificial intelligence.

Where AI is already incredibly helpful is where it’s being used as social media monitoring tools. They allow you to ‘listen’ to what is being said about your brand, your competitors and your industry in general. You can then use this data to understand your audience better and improve your marketing strategy. You can also be alerted to conversations about your brand or industry, and chime in at a relevant time. This allows you to be seen as an industry expert and useful resource.

The reality is it will take time for AI to ever replace authentic human conversations and interactions. Tools are already improved to the point where they can create strong bonds with customers. But it’s up to your staff to reach out and ensure those leads result in conversions. To read more about the importance of social media monitoring have a look at our recent article. It’ll give you some tips of how you can improve your online strategies and provide support for customers.

Empowering marketers:  companies are better leveraging social media through artificial intelligence. It’s helping them to better understand their customers buying personas, which, in theory, should help to market more relevant products.

Marketers can personalize content for their customers by understanding buying habits, people’s everyday environments and what motivates them to make their decisions. And AI can learn these habits at a rate much faster than any human. The ever-changing environment of social media makes it harder for companies to keep on top of trends. Which is why they are turning to AI to is a smart move. Machine learning algorithms analyze everything that is happening on social media in real time and convert the information to tangible data for marketers to utilize.

AI studies data and makes recommendations based on its findings. Such vast information would typically take months for a human to cultivate. Deep learning, algorithms, and data-sets empower AI, which in turn streamlines the process for marketers.

The main goal of any organization is customer satisfaction. Research has shown that about 60% of the organization’s priority is customer satisfaction. In order to gain high satisfaction amongst customers, organizations are striving to enhance their customer service. With the advancement of Artificial Intelligence in marketing, organizations can now deliver high-grade services to their customers.

Lastly, it is interesting to identify the fact that AI is here to aid business administration and enhance productivity.

Please, kindly share your thoughts or concerns on the topic; do you agree with our position on AI effect on social media? What are the possible changes you will like to see on social media as a result of AI?

How to create Awesome Shareable LinkedIn Content

How to create Awesome Shareable LinkedIn Content

How to create shareable LinkedIn Content

What do you understand as LinkedIn? It is a social media platform that allows members (both workers and employers) to create profiles and “connections” to each other in an online social network which may represent real-world professional relationships Members can invite anyone (whether an existing member or not) to become a connection.

Below are how to create shareable LinkedIn Content:

1. Know and understand your target audience
Before you start writing, take a moment to identify your target audience. It is difficult to get people to share your content if they don’t care about it, so it is important to figure out who you target audience is and cater your content to them. All you need to do is ask some basic questions.

Who: Are you targeting artisans, students, retired couples, teenage girls, marketing professionals, engineers, musicians, or scientists?
What: What does your target audience need? Create something that will help them.
When: When is your target audience online? Publish with those times in mind.
Where: Where do they live, work, and play? Someone who lives in Egypt doesn’t need a list of Spain’s best restaurants.
Why: Why is your audience online? Are they looking for specific information, socialization, entertainment, or validation?
How: How does your target audience experience the internet? Are they using a computer, or do they do most of their browsing on a smart phone? Make sure your content is compatible.

2. Use a headline that attracts attention:
First impressions are essential. It doesn’t matter how good your content is if no one bothers to read it because it is unattractive. There are many different ways to write an engaging headline, and the following are some useful tips.

  • Include a promise in your title: Everything You Need to Know about Star Wars
  • Numbers let your reader know what to expect: 7 Reasons 80’s Kids Love Star Wars
  • Ask questions to stimulate curiosity: Which Star Wars Character is Your Soul Mate?
  • The Ever Popular “How To” article: How to Become a Jedi

3. Include an image with a call to action
When sharing an article in a group or on your LinkedIn profile, LinkedIn will automatically pull in the featured image from the post. This shows up in the preview to the left of the text. This image is a great place to add a call to action telling the reader to click for more information. Here is an example of how we use this feature here on the GuavaBox blog.

4. Share your guest post, less spammy
On social media, particularly in LinkedIn groups, slimy marketers have ruined the fun for all of us. By “spamming” groups with links back to their website, they have made community moderators extra wary of any links shared back to a user’s website. It doesn’t matter if your article is extremely valuable, there is still a good chance the moderator will flag it as spam. One way to share your content and still make the moderator happy is to focus on sharing your guest posted content.

5. Make it useful
Content that recognizes and solves problems is also more likely to be shared. Although an article about fixing your bathroom sink may not seem very interesting, it is a common problem many people have to deal with. If someone finds your content helpful, they will share it with others who face the same problem. If you run a business that sells clothes, write a blog post with ideas about how to accessorize an outfit. If you sell compost, share an infographic with the best times of the year to plant a garden. If you sell craft supplies, share a video that demonstrates how to make your own wreath or decorative pillow case. Give your customers content that helps them use your product or service, and they might just share it with friends.

6. Make information accessible
There is a LOT of information online. When people are reading online, they skim the page to see if the content they need is there. If a reader doesn’t find what they are looking for at your site, they will move on quickly. Here are a few tips for making information accessible:

  • Use headings and sub headings to clearly identify your topics.
  • Use lists to make information easy to organize.
  • Write short paragraphs. Shoot for 3-4 sentences.
  • Use straightforward language. Your vast vocabulary may be impressive, but that doesn’t make it accessible to the average reader.
  • Use images to illustrate your points.
  • Create an infographic to explain complicated data and statistics. Infographics like the one in this post are easier to understand and more fun to read.
  • Use white space. Giant blocks of text are intimidating, and it is difficult for readers to quickly identify the information they want in long passages.
  • Creating content that people want to share is hard work, but it will pay off when the traffic to your website hits a new high. Use these tips to create high quality content that your users will be compelled to share.

5 Essential Social Media Management Tools

5 Essential Social Media Management Tools

5 Essential Social Media Management Tools 

 

There are a lot of tasks marketers have to complete when it comes to social media marketing, ranging from content creation to content publishing, down to analytics and reporting. To manage these tasks effectively with minimal time, there are some awesome essential social media management tools available to help streamline your workflows, save time and ensure your content reaches the right audience and at the right time. In this article we shall be looking at 5 essential social media management tools that you can use to achieve your social media marketing goal. 

(1) Content Creation Tool (Buzzsumo): The Buzzsumo is one of the best tools we’ve found for discovering new and popular content on the web. With it, you can plug in a topic or a selection of keywords. From there, you’ll receive a breakdown of popular trending posts in those categories. BuzzSumo is a tool that lets you find the most shared content and trending influencers. You can use it to analyze which content performs best for any topic and all you need to do to get started is to search for a topic or a domain. 

Through BuzzSumo you’re able to get a better understanding of your impact on social media and develop smarter content strategies by seeing which of your own pages were engaged with the most. BuzzSumo will break the results down by Facebook, Twitter, Pinterest, and Reddit shares. This provides the added benefit of being able to see which articles are performing well across the web without having to constantly monitor multiple social channels. Other tools that are similar to Buzzsumo are Ahrefs, Meltwater, and Mention. 

 (2) Google Trend: Google Trends is a completely free tool that Google created to help anyone search for trending topics online. 

Brands use it to monitor notable things that are happening in the world. You can also use Google Trends to monitor keywords to see if they are trending and how their current volume compares to previous months and years. You can then use this information to inform your content and social media marketing strategy. 

(3) Content Curation/Publishing tool: When you want to publish your contents one of the tools available for use is Buffer. Buffer is a social media marketing platform designed to make it easy for businesses and marketing teams to schedule posts, analyze performance, and manage all their accounts in one place. 

For example, Buffer allows you to set up a schedule for your social media profiles, and after you add content to your Buffer queue, it will publish at the times you’ve designated. 

Buffer also provides a robust analytics dashboard so that you can see which of your posts are most popular on social media, and easily Re-buffer them to your queue. Other tools that can also perform the work of Buffer are the Hootsuite, Falcon.io, and Sprout Social.  

(4) Graphic Tools: With the importance of visuals (images and videos) in digital marketing, the use of graphic tools for content creation cannot be ignored. Graphic tools are those tools we use to create image contents, videos/animation contents. The tools we will be considering here are *Unsplash and *Animoto 

UnsplashOne of our favorite tools in the design, photography, and video space is UnsplashUnsplash is a massive library of free professional photos you can use and it is free. Unsplash photos are really popular with many social media marketers because they can help give your content a professional, polished look and there are so many Unsplash collections to explore.  

Animoto: The Animoto is a tool that makes professional-quality videos for marketers on social media. As such, it’s great for creating viral or engaging content. It comes with storyboard templates and a drag-and-drop design that simple and easy to use. You don’t have to use the templates, of course. If you want to get creative, use Animoto’s blank canvas and create a marketing video from scratch. 

(5) Analytical tools: There are the native analytical tools which all the social media platforms have, the function of the analytical tool is numerous. For some of the social media platforms I will explain our it works. 

  1. Facebook Analytics: Under the Insights tab on your Facebook Page, there is just so much information. Everything you ever wanted to know about your engagement, number of likes and followers, how your posts are doing, and, of course, Facebook’s Pages to Watch which lets you compare the performance of your Page and posts with similar Pages on Facebook. 
  2. Twitter Analytics: It is a free tool that lets you measure the performance of your Twitter marketing campaign. Want to know if your tweets are getting enough likes, comments, and retweets? Twitter Analytics reports give you all that information and more. That way, you can look at how people interact with your content and adjust your campaign accordingly. 
  3. Instagram Analytics: In the Instagram insights, you can see activity around how frequently users interact with your posts, see how your posts are performing over time, and find out where your audience is from as well as their age range, gender, and when they are online.  Other tools that can enhance your digital marketing activity are:  

  • Bitly, TinyURL (for link shortening) 
  • Content Calendar (Todoist)
  • Feedly: Feedly makes day-to-day social media management tasks simple. It is a news filtering tool. With this tool, you can search the web for content that is relevant to your members and organize it quickly and efficiently. Free and pro accounts are available depending on your requirements. Pocket is also a great alternative that has the added benefit of being able to quickly save relevant page. 
  • Social Sprout (Social Sprout will reveal what members are saying about your organization by monitoring hashtags and keywords and notifying you of brand mentions. This is a powerful analytics tool but you can also use it to schedule posts saving you time in the process.  
  • Hash Tracking: Hash tracking is a social media management tool that gives you an in-depth insight into a particular hashtag including the potential reach. It is found mostly on your twitter account. 
  • LastPass: This isn’t designed specifically for social media, but it’s still a useful tool to have. That’s because LastPass saves your passwords in its encrypted password vault. Use it to create ultra-strong passwords for social media. passwords with upper and lowercase letters, numbers, punctuation, and other random characters. You unlock ‘LastPass’ password vault using a master password. Once logged in, the app will automatically enter your login details every time you try to log into a social media site. 
10 Tips To Help You Drive More Leads Conversion

10 Tips To Help You Drive More Leads Conversion

10 Tips to help You Drive More Leads Conversion

  In leads conversion, most of your leads won’t automatically convert into sales by simply sending it through your conversions funnel. It will often require additional help to produce the conversion. Below are some tips to help your business convert more leads into sales.   (1) Use visuals: A very high population of the audience are visual learners. So, it is not surprising that articles with visuals get 94% more views than the ones without and thus drives more leads conversion. Although, it is not just enough to just have any image on your site, they should be of quality and should send the right messages. Occasional use of graphs and charts to display the advantage of the product is also a welcoming idea. The use of videos is also important.   (2) Offer specials and Incentives: Offering of specials like incentives can also convert your leads into sales. If I may ask, is the someone in this 360degree world that does not like free stuffs? I guess the answer is “no”. Note that the discount doesn’t have to be something outrageous and the free gift doesn’t have to be of high monetary value. Just be moderate in the offer.   (3) Develop a great FAQ page on your website: Many leads won’t convert because the potential still have questions that they need answered before they can become your customer. For one not to lose this kind of customers, you must answer and reply these FAQs and make them prominent on your website. Ensure that your sales and customer service team put together a list of these frequently asked questions.   (4) Teach Your Audience: Today’s buyers are more sceptical and difficult to convince. They are highly informed and can easily get prices and learn everything about a product even before been approached by a sales person. Also, with the advent of the internet, most of these customers get almost all their information online. Therefore, it is important to be the one to reach your prospective customers. You should help customers make their decisions through sales enablement white papers, videos, infographics and other content marketing practices to better inform the customer.   (5) Ask for the next action: To convert your leads to sales, it is important to make information available to help the prospective buyers take the next step in the sales process. The customer is invited to learn more, download a report and request on more information. These online interactions help in converting leads into sales by showing which leads are ready for the next step and which is still in the research phase of the buying process.   (6) Monitor your sales pipeline: Your sales pipeline gives you a unique overview over the prospects you are working with. You should monitor which stage of the sales process the prospects are in and the activities that are done. This can be done by each individual salesperson and the sales manager to get a complete overview   (7) Qualify the lead first: To provide a valuable first impression, it’s important that you qualify the lead first. This can be done through an assigned coordination or by the sales team. Perform a quick google search on the person or the company or search for the company in your CRM software. find out if the lead has already performed an action such as attending a conference, events, workshop, etc.   (9) Get contact’s information: Most times websites alone cannot do everything, humans too can be very important. Even if most of the information are on the website you it may not be advisable to rely solely on it. You should get the contacts of these customers to continuously be contacting them, especially in reaching the targeted sales leads.   (10) Call as soon as possible: Now that you have their contacts, call them as soon as possible. This can also be referred to as follow up. According to research most firms fail to follow up with 70% of their leads. A simple call back within two minutes or less increases the likelihood of purchase by four times.   And here is a bonus tip (11) Score your leads: Now that you have enough leads, it is good you score the leads. Not every lead should be added to the sales pipeline. Implement a quality control system by allowing only the high score leads in and nurturing the rest. Qualified leads will have similar traits to previous prospects. They should have the right title and budget authority with a serious need and interest. When you have a lot of leads not ready for sales, do not ignore them, just nurture them in their decision-making process pending until when they will become sales worthy.

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