by Dotun Olagbadebo | Dec 19, 2017 | Online Marketing
Digital Marketing Tips to Drive Website Traffic
So, you have this awesome website to help you present your brand to potential customers but how do you get them to visit your website and purchase your product/service? Below are easy digital marketing tips you can use to drive traffic to your website.
- Google Local
This is one of the few digital marketing shortcuts a business can take when trying to appear to their target audience on Google search. It takes little work to set up Google Local; once set up your business will automatically appear for your primary service.
- Create Social media page
Social media websites and apps are some of the most popular sites in the world with Facebook in the lead. By setting up social media profiles, posting and sharing content and getting involved with conversations in your industry, you will be able to communicate with your potential customers. You will also build your brand and attract traffic to your website, which can then lead to sales.
- Know that content is king
Create content that is engaging for your potential customers. You can do this by writing naturally in a conversational tone; don’t be too focused on sales as this can turn customers off. Be unique and make sure to use relevant keywords.
- Provide links to your website
Another way to get a higher ranking for your brand on Google is by having high quality links from other websites point to your website. It makes your website look more popular. Think about potential areas you can gain links from and ask for a link to your site.
- Image optimization
This is often overlooked but equally important to get right. If you want to help your image and page rank Google and Google image search, you will need to make sure to optimize your images to be picked up by search engines.
- Send E-shots
Sending e-shots or emails to your database of clients can go a long way in driving traffic to your website. The latest software can make it easy to send out emails in as little as 20 minutes. If you are writing new content, make sure people who are already interested in your products/services are receiving your latest updates via emails.
- Brand consistency
Finally, make sure your colours, logos, product/service information and everything to do with your brand online is consistent. There has to be cohesion in the messages being passed across on all your social media platforms and website. It won’t do to offer a product/service on your social media that isn’t available on your website. It will turn customers off and drive them to your competition.
by Dotun Olagbadebo | Dec 15, 2017 | Business, Social Media Marketing
AI IN DIGITAL MARKETING: A RISK?
AI short for Artificial intelligence, a well-known term without a solid definition and a popular expression in innovation that has everybody sitting up to focus. Nils J Nilsson, an establishing scientist in the field, defines it as “that movement dedicated to making machines keen, and insight is that quality that empowers an element to work suitably and with prescience in its environment”.
In Digital Marketing, promoting is a center part of advanced showcasing. With a rise in AI popularity, anyone in the field of substance or computerized showcasing can be a tad worried by the likelihood of machines gobbling up the occupations of human writers. Is the risk genuine?
Picture this. You wake up one day and find that the production of content has suddenly turned into the duty of a machine and not a human. It is imperative to discover a response to this question particularly when advertisers and journalists are such a great amount of stressed over their employments, spending plans, and methodologies in the wake of expanding mechanisation.
Gartner, an American research and admonitory firm, anticipated that 20% of all the business will be created by machines by the year 2018. Notwithstanding, they likewise added that it is material to formal archives, reports, white papers, public statements, and other formal business. It unmistakably implied that it didn’t have any significant bearing to experimental writing, where human feelings, basic considering, examination and imagination are required.
Content creation is relevant to the tedious, manual and exhausting occupations. It is very normal as people can’t satisfy the request of delivering high volumes of such information, where an abnormal state of precision, reiteration, and information section is required.
Creation that requires unique thoughts and innovative believing is more averse to be in danger because of composing robots. Would you be able to envision a machine producing with incredible thoughts and that can be devoured by the cognizant customer?
It is better to infer that digital marketing is in a condition of transition. The truth will surface eventually whether it will be overwhelmed by artificial intelligence or not.
by Dotun Olagbadebo | Nov 29, 2017 | Social Media Marketing
Awesome Social Media Content as Easy as Pie
Social media keeps on changing and evolving daily so in other to remain at the total one must change, learn, and adapt to the new technologies and platforms used in achieving social media ROI. Though content is KING, what kind of content gets you the kingdom? With practice and time creating awesome social media content becomes easy with the basics listed below.
Images
Today images are the cornerstone of social media, which is way social media platforms like Instagram, Pinterest and Flickr are so popular today. They all offer image based posts which is quicker to aborb than a full length written post. No one has time for that especially someone in the rat race who only has a minute or 2 to catch up with their social network.
Remember, when choosing an image, you have to decide which social media network you want to post them on. What may work on Facebook may not on Pinterest. And each social media network has specific size and layout. Funny and eye catching images are great. You can also use infographic images for your business as well.
Video
If you are not using videos in your marketing, you are missing a very, very valuable piece of content. With videos, you can connect and build trust with your audience faster than any other form of content. Videos can be used to provide visual testimonials or information. They can also be used to promote your business or just to tell a story about your brand or clients. Google+ and YouTube have powerful SEO benefits.
Text
Writing great text is also part of creating awesome social media content. Especially when it is used well to interact and engage with members of your community a generous mixture of questions, quotes, tips and testimonials.
Content Sharing
Awesome content is not limited to those that you create. You can also share good content that belongs to other people such as blog posts, News, videos and images as long as you are prepared to give the the credit for it.
by Dotun Olagbadebo | Nov 28, 2017 | Social Media Marketing
Top 5 Facebook Marketers to Follow in 2018
As 2017 draws to a close, experts are predicting 2018 will be the year of Facebook. Don’t get left behind in the world of digital marketing. Facebook is a digital universe. Master Facebook, and the results are stronger personal growth and impact. We have come up with the top 5 Facebook marketers you should follow, who will dominate digital marketing in 2018.
Jeff Bullas
Jeff is the CEO of Juffbullas.com Pty Ltd, a consulting, new media and web services company. His specialties include Social media marketing, content marketing, digital marketing strategy and keynote speaking. He’s been part of the top 20 digital marketing influencer list for three years (starting 2015). He has published multiple resources that aid in Facebook Marketing. Check out his website http://www.jeffbullas.com/
Kim Garst
Kim was included in the Top 20 Women of Social Media of Forbes as she has received a whole lot of attention for her skills in social media marketing and social selling. Owner of Boom Social, she focuses on helping organizations and individuals build their presence on social media and their audience. Kim’s company aims to educate and motivate people who aspire to build their brands using social media and digital media marketing.
Dennis Yu
The CTO of BlitzMetrics, Dennis focuses on programs that help his students grow their expertise with managing social campaigns. He’s well recognized internationally as a lecturer on Facebook Marketing, speaking in over 17 countries. His specialties focus on Facebook Marketing and Facebook Advertising. Find out more on his website https://www.dennis-yu.com
Murray Newlands
Murray Newlands has a big following in social media thanks to his rapport with his audience. He established his own creative marketing agency at the age of 23. Recently, he has founded and created ChattyPeople, a chatbot building that integrates with Facebook Messenger and provides support for customers.
Rick Mulready
Self proclaimed “Iron Man of Facebook Advertising”, Rick is the owner of Wicked Awesome Media LLC. He holds the position, Online marketing strategist and podcaster. He’s well known for being able to break down the complex topics that surround Facebook ads and his industry-leading courses such as The FB Advantage and The FB ADmanager.
by Dotun Olagbadebo | Nov 27, 2017 | SEO
New SEO Research Reveals 6 Things About Content Marketing
Search engine optimization and content marketing share an awful lot of territory. It’s so extensive that people have written hundreds of articles about how content marketing is the new SEO or about how there is no SEO without content. But for me, SEO skills aren’t enough to do world-class content marketing. Where you really get an edge is when you look at the newest SEO studies. That’s where the bleeding edge of SEO blurs right into content marketing best practices. The similarities are so close, the two disciplines start to use the same words. And the same metrics. Hence the need for new SEO research.
To give you the insights you’ll need to do your own content marketing better, here are several of the latest search engine optimization studies.
Content is the best SEO tactic.
Just in case you doubted how SEO and content marketing overlap, witness Ascend2’s latest survey on search engine optimization. “Relevant content creation” came in as the most effective SEO tactic.
Most of the traffic to websites is still coming from search.
Another stat for those of you who doubt the power of SEO (and think that social is enough to save you): 51% of all website traffic is still coming from organic search traffic. According to BrightEdge’s study, “2017: Organic Search Is Still the Largest Channel.” So search is still absolutely worthwhile – the traffic is still there. As BrightEdge’s Senior VP of Marketing, Kevin Bobowski says, “Producing great content is irrelevant if consumers can’t find it.”
Competition is fierce – but not in every industry.
If you’ve read much about content marketing, you’ve probably heard the term “content shock”. It was coined by Mark Schaefer to describe what is basically a tidal wave of competition for our audiences’ attention. There’s simply more content “out there” than they have time to consume.
This is a core problem for content marketers because the whole reason content works is because of the audience’s attention. But while the competition is real… it’s not evenly distributed. In fact, if you’re in a “boring” industry, you might find the search engine competition to be pretty light.
SEO isn’t being used as much as it could.
Search engine optimization: A key part of every digital marketing presence and modern business, right? Maybe not. Less than a third of small businesses – only 28% – do any search engine optimization. And only 57% of bloggers report using SEO as a tactic to drive traffic to their content. It’s a shame so many businesses and websites aren’t even trying to do SEO. But it means there’s more of an opportunity for you.
User intent is everything.
What does someone really want when they Google “pizza”? Is it to order a pizza, make a pizza, understand pizza history? That’s the puzzle of user intent. Get user intent wrong, and even good, well-optimized pages will fall flat. Get it right and you’ll be forgiven for a boatload of other sins.
Know where user intent for SEO and user intent for content marketing merge? In user personas, aka “buyer personas” or “customer profiles”. These different types of customers have different needs and priorities. So they need different content. That content needs to be dialed into the user intent behind the keywords they search for. The content needs to be optimized for those terms (and those users).
It’s time to think outside the text box. The rise of image-based social platforms like Instagram and Pinterest should be getting content marketers’ attention. Images actually get a higher click-through rate in the search results than text pages do. Moving images work, too. Remember: YouTube is still the 2nd largest search engine.
A third of searches don’t result in any clicks.
According to Rand Fishkin:
“34% of searches get no clicks at all. If we look at all search queries (not just distinct ones), those numbers shift to a straight 60%/40% split. I wouldn’t be surprised to find that over time, we get closer and closer to Google solving half of search queries without a click.”
This is no outlier opinion. It’s well documented that click-through rates are falling – as much as 37% in two years. So what’s happening? A slew of factors but the rise of mobile use is definitely one of them.
So, how to deal with this?
- Get your content into rich answers, for starters.
- Also optimize your title tags and meta description tags. We should all be obsessing about those as much as if they were paid pay per click ad copy – because they basically are.
That’s not the only thing to think about here, though. To return to the influence of search intent, (which should be in your content’s DNA) – think hard about search intent when you’re writing those titles and meta description tags. They need to nail their messaging if you want to get those clicks.
Conclusion
Content marketing is no game for the lazy. Staying up to date with what’s starting to work, what doesn’t work anymore, and what’s still working, takes time.
This article first appeared in Forbes
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