Digital Marketing Tips to Drive Website Traffic
So, you have this awesome website to help you present your brand to potential customers but how do you get them to visit your website and purchase your product/service? Below are easy digital marketing tips you can use to drive traffic to your website.
- Google Local
This is one of the few digital marketing shortcuts a business can take when trying to appear to their target audience on Google search. It takes little work to set up Google Local; once set up your business will automatically appear for your primary service.
- Create Social media page
Social media websites and apps are some of the most popular sites in the world with Facebook in the lead. By setting up social media profiles, posting and sharing content and getting involved with conversations in your industry, you will be able to communicate with your potential customers. You will also build your brand and attract traffic to your website, which can then lead to sales.
- Know that content is king
Create content that is engaging for your potential customers. You can do this by writing naturally in a conversational tone; don’t be too focused on sales as this can turn customers off. Be unique and make sure to use relevant keywords.
- Provide links to your website
Another way to get a higher ranking for your brand on Google is by having high quality links from other websites point to your website. It makes your website look more popular. Think about potential areas you can gain links from and ask for a link to your site.
- Image optimization
This is often overlooked but equally important to get right. If you want to help your image and page rank Google and Google image search, you will need to make sure to optimize your images to be picked up by search engines.
- Send E-shots
Sending e-shots or emails to your database of clients can go a long way in driving traffic to your website. The latest software can make it easy to send out emails in as little as 20 minutes. If you are writing new content, make sure people who are already interested in your products/services are receiving your latest updates via emails.
- Brand consistency
Finally, make sure your colours, logos, product/service information and everything to do with your brand online is consistent. There has to be cohesion in the messages being passed across on all your social media platforms and website. It won’t do to offer a product/service on your social media that isn’t available on your website. It will turn customers off and drive them to your competition.