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Effective Ways To Use SEO For Lead Generation

Effective Ways To Use SEO For Lead Generation

by | Jun 18, 2019 | Online Marketing, SEO

Effective Ways to use SEO for Lead Generation 

 

To generate high-quality lead is a very difficult challenge in digital marketing. To address this challenge, there is a powerful tool in the digital marketing arsenal that you can easily take advantage to drive your inbound lead generation campaign which we refer to as the Search Engine Optimizer (SEO). SEO is not just a lead generation strategy but also an important traffic channel in any online lead generation plan. Hence you can optimize your SEO strategy in compliance with your lead generation goals and objectives and implement it to improve the number of potential customers who visit your website. 

 Below are some effective ways to use SEO for a better lead generation result: 

 (1) Optimize your homepage and inner content: 

To optimize your homepage and inner content, you have to do the following: 

 (a) Finding the right keywords is very important to gaining the attention of search engines and attracting more audience but using a bunch of keywords that have a lower search volume is always better than having one keyword with a high one. 

 (b) Backlinks are the incoming hyperlinks from one webpage to another site, one of the best ways to do this is by spying on the competitor, by using the backlink checker tools. A backlink checker may not give you a complete overview of a URL’s backlink profile, therefore you use a few different tools and collate the result. 

(c) The use of longtail keywords and keyword phrases that are specific to your brand can also be a good means to optimize your homepage. Using longtail keywords enables customer who is searching for an information on your website to locate it easily, they keep it specific and local. When you are using these longtail keywords throughout your website, search engines will point them towards you. 

 (d) Creating a website that looks great on desktop but all over the place on other devices is not too good. It is important your website is responsive, make sure your page is sleek, both in designs and usability. 

 (2) Optimize for mobile users: 

In recent years, SEO is rapidly focusing on mobile devices to get results. This is because people spend more time on their mobile devices searching for information on various products and services. They use them to conduct more mobile searches with an intent to buy. further research shows that 50% of mobile visitors have actually visited a local store within a day and that 78% of local mobile searches result in purchases, this proves that having a mobile optimized website can actually increase your business bottom line. With a mobile responsive website, your chances of attracting high quality traffic are much higher. 

 (3) In order to use SEO for your lead generation efforts, you must first understand the keyword “user Intent”. 

There are basically five types of user intent, they are 

– *know (Understand a certain topic, product or service) 

*Do (Execute a certain activity online) 

*Buy (purchase a product or service) 

*Web (Visit a webpage or website) 

*Local (visit a local establishment) 

(4) Get Local: 

Most of your SEO traffic come from local sources. To improve your local SEO scores with some Google tools and other content optimization tools. You will need to check through your content and ensure your internal and backlinks are all working. Also, claim your “Google My Business” page, this will provide a second source of appropriate content that closely relates to your site. 

 (5) Avoid SEO Errors: 

One important step to take in auditing your homepage is to check for technical SEO errors. Try searching for your target keywords and compare where you rank to your competitors. Analyse your site for mobile friendliness. Make sure your content is displaying online in the most advantageous way possible.  

SEO Trends For 2019

SEO Trends For 2019

by | May 27, 2019 | Online Marketing, SEO

SEO Trends in 2019

 

Search Engine Optimization (SEO) is the process of increasing the quality and quantity of traffic and visibility of a website or a web page to users or potential clients. SEO refers to the improvement of unpaid results (known as “natural” or “organic” results), and excludes the purchase of paid placement. Search engines like google, Bing and yahoo invests a lot on their platform to enable customers easily find businesses or products online. I have taken some time to research on the new SEO trend for 2019, that you can apply to your website

AI (Artificial Intelligence)
AI is expected to revolutionize the way in which internet users conduct online research using keywords. AI will dictate the future of SEO by providing a number of personalized experiences teamed with automation. Automation is expected to come in as an important element to save time in digital marketing in addition to introducing the concept of machine learning. Through machine learning, digital marketers can automate a number of everyday SEO tasks like reporting and data analysis. Thus, machine learning will be able to improve the abilities of the SEOs so that it can yield efficient and quick responses to online searches.

Voice Search:
Instead of typing keywords in the address bars of search engines, voice search is now trending. When using google Research suggest that by 2020 VS will account for close to 50% of the total number of searches, this trend therefore calls for SEOs to think and speak the language of their online audience to come up with matching voice search strings.

V:isual Search

This is the new-age concept to conduct a search through image and data gathered from a camera. All the user has to do is to click on a picture of an object on their phone and upload the image to the browser. They can then ask for the article which is featured in the image and will order it online.

Augmented Reality and Visual Reality:
These two modern technologies are all set to alter the manner in which links are built, leads are generated and how users engage with compelling content. With these technologies gaining ground, it is up to content creators to tap into their potentials.

Blockchain:
Don and Alex Tapscott the authors of a 2016 book called “Blockchain Revolution”: have defined Blockchain as “An incorruptible digital ledger of economic transactions that can be programmed to record not just financial transactions but virtually everything of value”. In order words you can picture it in the form of a spreadsheet. But you may ask how does blockchain impact the SEO?
As transactions occur, the spreadsheets are simultaneously updated. If someone falsifies data on their spreadsheet, the blockchain would notice the discrepancy from the majority of the records and nullify the bad data. Because it’s nearly impossible to alter the data on all the ledgers, a blockchain is a very secure way to verify and move or exchange assets. It also creates a permanent trail from start to finish. That trail can guarantee the legitimacy of key aspects of SEO — determining if web traffic is human or not, detecting black hat methods much more easily and reducing the staggering amount of money lost to digital ad fraud. Below is a chart showing the blockchain mechanism:

SEO Trends in 2019, blockchain

Roles of Blockchain in SEOs

(a) Link Building
Link building has long been an important part of SEO. That doesn’t mean the same tactics that applied in the 90’s can work today. For example, it’s possible to see some ranking boost from blog comment linking, but those look more like spam every day and their weighting is significantly less than it used to be. Natural link building has long been the most effective strategy. Blockchain will make it way easier for the major search engines to detect and penalize any website they catch buying paid links. Though it’s discouraged today, enforcement is difficult and under-utilized.

(b) Verified Data
User interaction data matters a lot. It’s helpful to your marketing team and necessary for web crawlers to rank your site. That data can be diluted by bot traffic and hurt your rankings. Implementing a blockchain solution can verify human traffic and separate it from the bots, giving you better insights and higher rankings. Paid digital advertising is full of fraud because it’s currently impossible to tell if an ad was clicked by a human or bot. Blockchain technology is a very viable solution to this multi-billion dollar a year problem by connecting advertisers directly with verified potential customers.

(C)Keyword Research
It’s difficult to determine just how a keyword plays out in different settings. The results vary across devices, location, users etc. With a token incentive, keyword research could utilize background space on thousands of devices to create an in-depth aggregate of data-heavy results.
While the full impacts are still uncertain at this junction, it’s not likely to be long before technology leaders start to leverage blockchain as a means for securing and processing interactions as much as they do transactions. And that means that you, as a marketer, have a whole new ballgame to learn. Thankfully, it’s likely to be one that rewards good SEO habits and practices, stamps out bad, and works to create a more democratic playing field.
In internet, search engines transmit data from various websites to users with Blockchains. The presence of middlemen does not exist, this paves a way for transparency, hence build trust amongst internet users, weeding out false users. Therefore, blockchain will be needed to play an important role in SEO to counter the occurrence of online fraud.

Video Content:
Statistics suggest that videos have the power to increase user engagement by a stunning 80% when compared to simple text or audio clips, with so much affinity with video contents by users, 2019 will see search engine algorithm’s crawl audio-visual (AR) content directly avoiding the crawling’s or exclusive text content surrounding the video.

User Experience:
The User Experience is expected to become a crucial element of SEO in 2019. With many changes taking place in the domain of google rankings, google will start attaching higher rankings to links that deliver user-centric and personalized search results. It therefore means that e-commerce stores will have to concentrate on delivering a higher level of user experience to maintain their search positions.

Mobile-First Indexing:
In the mobile first indexing, websites are now ranked based on the quality of user experience they provide on mobile devices. If a site has mobile and desktop version, the index adds the mobile one, if there is only a desktop version, it gets indexed the same as normal. Therefore, there is need for one to master mobile SEO. You must have a mobile friendly version of your site else google will index something you cannot show to mobile users and a large traffic will go past you.

5 Key Benefits Of SEO For Small Businesses

5 Key Benefits Of SEO For Small Businesses

by | May 17, 2019 | SEO, Social media Audit

5 KEY BENEFITS OF SEO FOR SMALL BUSINESSES

The importance of SEOs in businesses cannot be over-emphasized, for it helps in owners of businesses to create a fast, robust and user-friendly websites that rank higher in search engines and brings more qualified potential customers to their sites.

      The following are some major benefits of SEO for small businesses.

(1)  It creates a faster, smoother and user-friendly website.. If a website is well-structured, clean and unclustered, it will make a casual visitor stay longer, thereby decreasing bounce rate and increasing page views. Also, highly relevant content keeps readers happy as they provides answers and solutions to their problems or curiosity. It also gives them an answer to the exact thing they come to look for in your site.

(2)   It brings in more customers to your sites  and not just ordinary customers but also targeted customers. It is also relatively cheap and a more efficient marketing strategy used today.

(3)   It has a better rate of conversions. SEOs optimizes websites, loads faster, are easy to read and surf, and will display in almost types of devices. Websites that are easy to read and navigate are more likely to grab and hold attention from your readers or visitors. They may eventually become your loyal customers, subscribers and returning visitors.

(4)   SEOs helps in building brand awareness. For a small business to build a better brand awareness, it is important it use an SEO. This is because when your sites appear on the first page of a major search engines like Google, Yahoo and Bing, your potential customers are more likely to trust your brand when they search for a particular term rather than other brands that do not have a strong website.

(5)   It enables you to bypass a competition. When you use a SEO and your competitor does not, you have every tendency to attract more customers to your website than your competitor. Your business will also grow faster and become more successful in time than your competitor’s.

       With these benefits listed above, As a small business owner, you should utilize SEO to build a strong web presence and bypass your competitors to gain new customers for your business and take it to the next level.

Top 3 Ways To Be Found Locally On Google

Top 3 Ways To Be Found Locally On Google

by | May 17, 2019 | Online Marketing, SEO

Top 3 Ways To Be Found Locally On Google

 

It is not very easy to be found on google because of high rate of competition. However, to be found locally on google, take the following steps to guide you in achieving this aim:

(1)   Niche yourself and add content:

It is good you create a niche in your business for yourself. It is not advisable to compete with a big competitor in your business as this will make your potential customers to have a harder time finding you. This will only be good if you are the major competitor since you will be more visible than a smaller competitor.

The best way to build an organic audience is to add content to your website, social media platforms, email marketing strategies and anywhere your potential customers can find you on the internet. When you can share stories, lessons learned, facts and information about your industry, your credibility hits new height and therefore allows you to build trust in your desired community and more potential customers will visit you online.

(2) Build Your Links:

A link has to be informative, attractive and hit a pain point with your customers. This will guide and direct you to link building which has become a huge part of what drives SEOs. To grow popularity, you use links and build a strategy around sharing content with your potential customers.

(3)  Paying Attention:

It is important that you know the wants and needs of your customers. This will guide you to know the right content to posts and at the right time. To do this, you must capitalized on things like customer reviews, their likes, comments and shares. Paying attention to pain point so you can fully address their needs through your content and link building. Once people start talking about you, more people will visit your website, social media platform and blogs, Google will now learn quickly that you have become popular within your community.

Dos and Don’ts of Researching Keywords to Improve SEO

Dos and Don’ts of Researching Keywords to Improve SEO

by | Dec 20, 2017 | SEO

Dos and Don’ts of Researching Keywords to Improve SEO

SEO keywords not only help sites when it comes to search engine indexing, they also help see to it that people find your website when they search for something that you might be offering. It’s extremely important for businesses to know how their consumers refer to their products or services. Having the right keywords in the right amounts will help boost your site’s ranking on search engines like Google. You should not craft content for your website without first thoroughly researching keywords. Below are seven dos and don’ts to researching keywords.

  1. To find the best keywords and phrases to use, it would be best if you do not just run one search. Do multiple initial searches then go through the process again month on month. In doing so, you will see patterns forming and general trend insights that will do your business a lot of good.
  2. Also, do keep in mind that if you plan on using search ads for your website, targeting the most common keywords can be a tad expensive. This is because you’ll surely be competing with your industry rivals for the same words and phrases. But if you have an expanded list, you have plenty of viable terms to play with. You can gain traction for your site without much of an expense compared to if you vie for easy, common, or popular search terms.
  3. Now that you have keywords, do make them work for you by incorporating them into your site content. Focus on areas of your site that carry a high-appeal index. This means that you should use keywords in places that the visitors will first notice them like in titles, categories, and even on URLs. Also use them on Meta tags, anchor text, and path files.
  4. Don’t attempt to create something per keyword, as this will be an impossible feat.
  5. Don’t stuff content pieces with too many of them as well.
  6. Do group these words and phrases. Create easily scaleable and manageable groups of terms and create content to carry these groups.
  7. Do create your own variations of these words and phrases apart from the general keywords that you find through your research. Put yourself in the shoes of your consumer and this will help ease this process out.
New SEO Research Reveals 6 Things About Content Marketing

New SEO Research Reveals 6 Things About Content Marketing

by | Nov 27, 2017 | SEO

New SEO Research Reveals 6 Things About Content Marketing
Search engine optimization and content marketing share an awful lot of territory. It’s so extensive that people have written hundreds of articles about how content marketing is the new SEO or about how there is no SEO without content. But for me, SEO skills aren’t enough to do world-class content marketing. Where you really get an edge is when you look at the newest SEO studies. That’s where the bleeding edge of SEO blurs right into content marketing best practices. The similarities are so close, the two disciplines start to use the same words. And the same metrics. Hence the need for new SEO research.

To give you the insights you’ll need to do your own content marketing better, here are several of the latest search engine optimization studies.

Content is the best SEO tactic.
Just in case you doubted how SEO and content marketing overlap, witness Ascend2’s latest survey on search engine optimization. “Relevant content creation” came in as the most effective SEO tactic.

 Most of the traffic to websites is still coming from search.
Another stat for those of you who doubt the power of SEO (and think that social is enough to save you): 51% of all website traffic is still coming from organic search traffic. According to BrightEdge’s study, “2017: Organic Search Is Still the Largest Channel.” So search is still absolutely worthwhile – the traffic is still there. As BrightEdge’s Senior VP of Marketing, Kevin Bobowski says, “Producing great content is irrelevant if consumers can’t find it.”

 Competition is fierce – but not in every industry.
If you’ve read much about content marketing, you’ve probably heard the term “content shock”. It was coined by Mark Schaefer to describe what is basically a tidal wave of competition for our audiences’ attention. There’s simply more content “out there” than they have time to consume.
This is a core problem for content marketers because the whole reason content works is because of the audience’s attention. But while the competition is real… it’s not evenly distributed. In fact, if you’re in a “boring” industry, you might find the search engine competition to be pretty light.

 SEO isn’t being used as much as it could.
Search engine optimization: A key part of every digital marketing presence and modern business, right? Maybe not. Less than a third of small businesses – only 28% – do any search engine optimization. And only 57% of bloggers report using SEO as a tactic to drive traffic to their content. It’s a shame so many businesses and websites aren’t even trying to do SEO. But it means there’s more of an opportunity for you.

 User intent is everything.
What does someone really want when they Google “pizza”? Is it to order a pizza, make a pizza, understand pizza history? That’s the puzzle of user intent. Get user intent wrong, and even good, well-optimized pages will fall flat. Get it right and you’ll be forgiven for a boatload of other sins.
Know where user intent for SEO and user intent for content marketing merge? In user personas, aka “buyer personas” or “customer profiles”. These different types of customers have different needs and priorities. So they need different content. That content needs to be dialed into the user intent behind the keywords they search for. The content needs to be optimized for those terms (and those users).
It’s time to think outside the text box. The rise of image-based social platforms like Instagram and Pinterest should be getting content marketers’ attention. Images actually get a higher click-through rate in the search results than text pages do. Moving images work, too. Remember: YouTube is still the 2nd largest search engine.

A third of searches don’t result in any clicks.

According to Rand Fishkin:
“34% of searches get no clicks at all. If we look at all search queries (not just distinct ones), those numbers shift to a straight 60%/40% split. I wouldn’t be surprised to find that over time, we get closer and closer to Google solving half of search queries without a click.”

This is no outlier opinion. It’s well documented that click-through rates are falling – as much as 37% in two years. So what’s happening? A slew of factors but the rise of mobile use is definitely one of them.
So, how to deal with this?

  • Get your content into rich answers, for starters.
  • Also optimize your title tags and meta description tags. We should all be obsessing about those as much as if they were paid pay per click ad copy – because they basically are.

That’s not the only thing to think about here, though. To return to the influence of search intent, (which should be in your content’s DNA) – think hard about search intent when you’re writing those titles and meta description tags. They need to nail their messaging if you want to get those clicks.

Conclusion

Content marketing is no game for the lazy. Staying up to date with what’s starting to work, what doesn’t work anymore, and what’s still working, takes time.
This article first appeared in Forbes

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