by Onyia Ifeluwa | Aug 14, 2017 | Business
Do you know consistency is the reason we still have some brands that I choose not to mention their names strong and popular in the market? Some of these brands have been in the market for a long time – centuries, decades. It is easy to wish you own these companies whenever you hear them declare their profits, but one thing you are not remembering is that, these businesses are still existing because they understand the importance of consistency. They stood the test of time because the owners have clearer and better understanding of consistency.
Here is time you do too by understanding why you should be consistent with your business, below are some advantages of staying consistent:
- Consistency creates accountability.
In this age of technological advancement, it has been established that consistency creates room for accountability. Top managers in different fields how they view consistency as an act of accountability, and they are glad to have their record speak to them while being in the act of consistency. Let your customers and team members know you understand the relationship between consistency and accountability, by this your growth as a business becomes a priority
The simple fact that there is a set time to report on progress is often the catalyst that moves an initiative along to a successful end.
- Consistency allows for measurement.
You can’t just try a new method for a week or day in regards to building your business and dissolve it because it is not yielding the result you want .
Until you have tried something new for a period of time and in a consistent manner, you can’t decide if it works or not. How do you measure effectiveness if what you are measuring isn’t performed consistently?
- Consistency makes you relevant.
There is no other way around being relevant in your industry but being consistent. Are you that type of brand owner that appears just for a moment while things are looking so perfect and disappear when sales are not as good as you want. Your growth and sales will become high when you practice and understand the power of consistency. Never discard the fact that your employees and your customers need a predictable flow of information from you. All too often I see businesses, both small and large, adopt a campaign or initiative only to end it before it gains traction. It’s effective to run many advertisements, numerous blog entries, weekly newsletters, or continual process changes throughout a year.
- Consistency maintains your message.
Your team pays as much or more attention to what you do as to what you say. Consistency in your leadership serves as a model for how they will behave. If you treat a meeting as unimportant, don’t be surprised when you find they are doing the same to fellow teammates or even customers.
When something doesn’t work, then is the time to ask thoughtful questions and provide sincere answers: Did we shift gears too quickly? Did part of the team not deliver on a commitment? Or was the expected outcome off base from the start? Most of the time, the reason tracks back to lack of consistency.
by Onyia Ifeluwa | Aug 11, 2017 | SEO
In a simple term, SEO is the umbrella term for all the methods you can use to ensure the visibility of your website and its content on search engine results pages (SERPs).
The methods vary from technical practices you can achieve behind the scenes on your website to all the promotional ’off-page’ approaches you can use to raise your site’s visibility (link-building, social media marketing).
Why do you need SEO? You need SEO, everyone does; everyone that owns a business and hopes to have a wider reach of audience and consumer needs a SEO.
When it comes to how much traffic is driven by search engines to your website, the percentage is substantial, and perhaps the clearest indicator of the importance of SEO.
In a research, Conductor suggested 64% of all web traffic comes from organic search, compared to 2% from social, 6% from paid search, 12% direct and 15% from other referral sources.
If you want your website to appear in site top results, you need to know what search engines are looking for and place it right in front of them.
What are search engines looking for?
1) Relevancy
Search engines try to provide the most relevant results to a searcher’s query, whether it’s a simple answer to a question or to more complicated query.
How search engines provide these results is down to their own internal algorithms, which we’ll probably never truly determine, but there are factors that you can be certain will influence these results and they’re all based around relevancy.
In a nutshell, provide relevant information so you can become visible.
2) The quality of your content
Are you one of those that regularly publish helpful, useful articles, videos or other types of media that are popular and well produced? You are on the right path.
Do you also write for actual human beings rather than the search engine itself? Well, you should continue because this increases the chance of your website appearing in the top results.
3) Site speed
How quickly your webpages load is increasingly becoming a differentiator for search engines. Google may soon start labelling results that are hosted on Accelerated Mobile Page (AMP).
4) Authority
Be Authoritative: An authority website is a site that is trusted by its users, the industry it operates in, other websites and search engines. Traditionally a link from an authority website is very valuable, as it’s seen as a vote of confidence. The more of these you have, and the higher quality content you produce, the more likely your own site will become an authority too.
I hope you find this article helpful, which will if you consider the above steps.
by Onyia Ifeluwa | Aug 11, 2017 | Social Media Tools
WhatsApp, was incorporated in the year 2009 by Brian Acton and Jan Koum, both former employees of Yahoo. After Koum and Acton left Yahoo! in September 2007, both traveled to South America as a break from work at one point they applied for jobs at Facebook but were rejected. For the rest of the following years Koum relied on his $400,000 savings from Yahoo!. In January 2009, after purchasing an iPhone and realizing that the App Store would soon create an industry of apps, Koum started visiting his friend Alex Fishman in West San Jose, where the three would discuss “… having statuses next to individual names of the people”, but this was not possible without an iPhone developer. Interestingly, Fishman found a Russian developer on Freelancers Igor Solomennikov, and introduced him to Koum. Koum then named the app “WhatsApp” to sound like “what’s up”. In continuation, on February 24, 2009, he incorporated WhatsApp Inc. in California. However, because early versions of WhatsApp often crashed or got stuck at a particular point, Koum felt like giving up and looking for a new job, upon which Acton encouraged him to wait for a “few more months”.
ADVANTAGES OF WHATSAPP :
- Whatsapp is avaliable in iPhone, Android and Windows Phone.
- Whatsapp can send unlimited messages across the world using Whatsapp
- Whatsapp gives the status of the message easily using grey and blue ticks (single tick for sent and double tick for delivered, grey is for delivered and blue is to show that the message is read by the person).
- Whatsapp can send contacts very easily and can be saved as well as with just two steps
- Whatsapp can send audio and video messages up to size upto (approximately) 16Mb
- Whatsapp can send document files up to 100Mb (like PDFs, documents, spreadsheets, slideshows and more)
- Whatsapp can send your location accurately and can be used instantlyfor starting the tripusing google maps or your phones default map.
- Whatsapp provides Group chat with a limit of about 256 Whatsapp Members
- Whatsapp has Broadcast list for broadcasting single messages to multiple persons at a time using a single click.
- Whatsapp provides security by giving End – To – End Encryption (So that your messages are safe and not displayed to others but only by the person you sent)and Easy Blocking Option (frequently used by girls and very rarely used by boys for blocking unwanted contacts)
- Whatsapp have an option for Email Conversation instead of private messaging.
by Onyia Ifeluwa | Aug 10, 2017 | Technology
First and foremost, with the fast battery charging (Quick Charge 3.0). And attractive colours of Titan, Silver and Pink, LG is preparing to sweep many off their feet and compel their competitors to chasing them. This is looking bright for her in regards to sales and rating by the religious lovers of impressive technology.
The LG V30’S will also have 18:9 aspect ratio with support for HDR 10 and Google Daydream
Fortunately, LG is slowly giving details about its upcoming V30 flagship smartphone weeks ahead of the launch which is anticipated this month.
On Thursday, LG revealed the details about the phone’s camera, which will have some remarkable specs.
First, one of the lenses in V30’s dual camera setup on the back will have a f/1.6 aperture, which according to LG is the largest ever aperture on a smartphone camera lens. This means the lens will deliver 25 percent more light to the camera sensor, which would ideally result in better camera performance in low light conditions. Amazing, I can hear you say. They are more to this.
The lens will also be made of glass, not plastic, which will further contribute to image quality, especially to better color reproduction.
It seems obvious it will be a similar setup as in the company’s G6 and V20 phones, with one regular and one wide-angle lens, although LG has not confirmed this speculation with it recent leak, yet it looks very possible. LG claims the V30’s wide-angled camera will cut edge distortion — which, from a testing of the G6, it has been known to be a very real issue that significantly spoils those wide-angle shots — by a third compared to the V20’s camera.
Finally, the rear camera module on the V30 will be 30 percent smaller than on the V20. It will feature laser detection autofocus as well as both optical and electronic image stabilization and electronic image stabilization.
What are your thoughts?
by Onyia Ifeluwa | Aug 10, 2017 | Social Media Marketing
You have read stories of how brands have used Instagram to promote their brands’ sales and engagement, but you remain skeptical if you would fine fortune if you try it. I am sad to tell you, you are lagging behind if you are yet to own an Instagram account.
Instagram was released in October, 2010. It is today available in over 20 languages. It ranked first in App Store in just 24 hours of its launch. CEO of Instagram is Kevin Systrome. Using it we can get much fun and adventure and knowledge and other phases of life.
What are the steps of creating an Instagram account?
- Download the app (Instagram). Just type the word ‘Instagram’ in your device’s app marketplace (e.g. the App Store on iOS or the Google Play Store on Android) and then selecting the search result for download.
- Open the Instagram app. To do so, tap the Instagram icon on one of your device’s home screens.
- Sign up by creating an account at the bottom of your screen. At this point you will need to enter an email address, preferred username, password, phone number. You are also expected to have a profile picture. While if you have an account already with Instagram you can just simply login with your account details.
- Locate friends to follow. After creating your account, you are provided with the opportunity of selecting friends from your contact list via your Facebook account or Twitter account. Or you make use of the manual search. Note that you will need to provide Instagram with your Facebook or Twitter account information (your email address and relevant password) before you will be able to select friends able to select friends from either of these platforms.
You can choose to follow suggested Instagram users by tapping the “Follow” button next to their name.
Following people allows you to see their posts in your “Home” page.
Select done when you are ready to proceed. Doing this will take you directly to your Instagram account’s Home page, which is where you will see, posts from the people you have chosen to follow. Now you can locate a community of your audience waiting for you to share your product.
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