In a simple term, SEO is the umbrella term for all the methods you can use to ensure the visibility of your website and its content on search engine results pages (SERPs).
The methods vary from technical practices you can achieve behind the scenes on your website to all the promotional ’off-page’ approaches you can use to raise your site’s visibility (link-building, social media marketing).
Why do you need SEO? You need SEO, everyone does; everyone that owns a business and hopes to have a wider reach of audience and consumer needs a SEO.
When it comes to how much traffic is driven by search engines to your website, the percentage is substantial, and perhaps the clearest indicator of the importance of SEO.
In a research, Conductor suggested 64% of all web traffic comes from organic search, compared to 2% from social, 6% from paid search, 12% direct and 15% from other referral sources.
If you want your website to appear in site top results, you need to know what search engines are looking for and place it right in front of them.
What are search engines looking for?
1) Relevancy
Search engines try to provide the most relevant results to a searcher’s query, whether it’s a simple answer to a question or to more complicated query.
How search engines provide these results is down to their own internal algorithms, which we’ll probably never truly determine, but there are factors that you can be certain will influence these results and they’re all based around relevancy.
In a nutshell, provide relevant information so you can become visible.
2) The quality of your content
Are you one of those that regularly publish helpful, useful articles, videos or other types of media that are popular and well produced? You are on the right path.
Do you also write for actual human beings rather than the search engine itself? Well, you should continue because this increases the chance of your website appearing in the top results.
3) Site speed
How quickly your webpages load is increasingly becoming a differentiator for search engines. Google may soon start labelling results that are hosted on Accelerated Mobile Page (AMP).
4) Authority
Be Authoritative: An authority website is a site that is trusted by its users, the industry it operates in, other websites and search engines. Traditionally a link from an authority website is very valuable, as it’s seen as a vote of confidence. The more of these you have, and the higher quality content you produce, the more likely your own site will become an authority too.
I hope you find this article helpful, which will if you consider the above steps.
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