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Pay Per Click Benefits And Opportunities For Growing Your Business

Pay Per Click Benefits And Opportunities For Growing Your Business

Written by Onyia Ifeluwa

22 Aug, 2017

Pay Per Click Benefits and Opportunities For Growing Your Business

Pay search or pay per click (PPC) advertising typically refers to ‘sponsored result’ on top or side of the search engine page (SERP). You only pay when your ad is clicked. You can tailor your PPC ads to appear when specific search terms are entered, creating ads that bare targeted to a particular audience. PPC ads are flexible, and most importantly, effective for many different types of organizations. They are also contextual advertisement- ads that appear when a person is searching for a particular keyword or term. Well managed and optimized PPC campaigns can be considered a cost effective form of advertising. It adds a great option to compliment your inbound marketing efforts and maximize your coverage on. There are lots of pay per click benefits that your business can enjoy.

Speed -to- market– Unlike organic SEO, PPC ads can be launched quickly, bringing targeted traffic and qualified leads to your website.

Reach and Brand recognition – Additional traffic can be sent to your website, expanding your online visibility and helping you established your brand as a leader in your industry. you can use PPC to target keywords related to your industry so that people searching for those keywords will constantly see your ads. Although general keywords will not generate more sales, indirectly they help you increase brand awareness and establish your business as an authority in your industry.

Highly-targeted website traffic– Assigning different ad copies for specific keywords and demographics can dramatically increase the quality of website traffic. PPC ads also can be scheduled to run during the best sales periods and in specific geographic regions.

Testing capabilities– PPC is a great way to provide low-key testing for keywords, enabling you to determine if a full site optimization campaign is worthwhile. It is also great for landing page A/B testing, allowing you to direct traffic to your choice of different pages of your site in order to find which pages convert at the highest rate.

Maximize the return on your marketing investment– Because you pay for PPC only when an ad is clicked, it is easier to manage costs, track conversions and determine your ROI. Cost-per-conversions are valuable when comparing your PPC campaign ROI against other marketing tactics. Data is reported accurately and correctly and campaign results can be tracked extensively.

NO dependencies on SEO or Google Algorithmic changes– Once you create profitable campaigns, you no longer need to worry about Google and the changes they are making to their ranking algorithms.

Open your doors to local customers– PPC is highly effective for local search. People searching using their mobiles for products or services in their area can see your ads, click them and get instruction on how to search your store. According to statistics, 75% of people are, most likely to visit a store if they find it in the search result.

In conclusion, to fully benefit from PPC make sure you don’t spend more than the return you get, optimize your campaigns and test different scenarios, ads, and strategies until you find what works best for your brand. Also, always check what your competition is doing in PPC. Although PPC drives visitors to websites, potentially grabbing prospects’ attention, marketers must ensure to continue to nurture and develop a lasting relationship with them. PPC alone will only offer limited results. With no brand awareness or value proposition, PPC campaigns may only attract window shoppers.

 

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