Why You Need Digital Marketing As A Brand
Digital marketing aka data driven marketing is the marketing of products or services using digital technologies mainly on the Internet. Digital marketing techniques include but are not limited to, search engine optimization (SEO), content marketing, social media marketing, influencer marketing etc. Though it became popular in the early 2000’s, digital marketing has been around much longer. There are a million reasons why you need digital marketing as a brand.
Now, according to Kevin Green, digital marketing is similar to modern architecture in many ways. An object can take several different shapes and be adorned with a variety of different elements. But it is up to the marketing architect to understand what is acceptable to the masses and meet social expectations. Go too far, you become invasive and over saturate the market. If you don’t go far enough, then you don’t meet the expectation of your target audience.
With both competitors and potential customers constantly online, digital marketing is the only way to stay ahead and provide your target audience the value and utility they are looking for. But without a digital strategy, how do you know you’re marketing in the right place, appealing to the right audience and being shown at the optimal time?
Here’s why you need a strategy.
– You need to have a powerful online value proposition that will help you differentiate your online service to encourage new customers to engage and existing, stay loyal.
– Also, you need to know your online market share.
– In addition, with digital marketing you can track your website traffic. Using digital analytics software like Buffer and hubspot, you can see the exact number of people who visited your website’s homepage, how many pages they visited etc.
– Lastly, it builds your brand, provides convenience and is cost effective.
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