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YouTube Launched new dedicated fashion and style content hub

Whether it’s for music, entertainment or tutorials, just getting lost in a video hole, YouTube is a platform we are all familiar with. However, the media platform, which heralds the title of second biggest search engine in the world, is launching a new channel Youtube.com/Fashion, which aims to bring unfettered access from not just the fashion front line, but deep into the industry.

YouTube Fashion will be a hub a content where you can find live streams of the most talked-about fashion shows, insider interviews, fashion how-to tutorials, closet tours, red carpet style and creator content from the biggest names in the industry.

Derek Blasberg, who serves as director of YouTube Fashion and Beauty shared the following.

“Top shelf content on the site during the next four weeks will be fashion shows from New York, London, Milan and Paris. There will also be a series called, ‘Stories of Style’ – which acts as a behind the scenes look at the fashion industry. There is a vertical devoted to model, which we have coined ‘the model army’, another devoted to careers. Publishers like Stylist and other magazines will also have a vertical where they can create content and publish articles for their readers. So instead of this kind of content being dotted all around the YouTube.com site it’s in one channel dedicated to you, where algorithms will pick up what you like and bring you more of that type of content.”

“What we see doing really well on the site is slight longer piece – between six and eight minutes – that has a narrative structure and is personality rich. So, whoever in the content is someone super charismatic or witty or someone that holds your attention. Also, I think people come to YouTube to learn something. It doesn’t have to be as descriptive as like five tips for the perfect little black dress, but I think when people are watching

YouTube, they want to learn something or discover something or find a practical method that they can apply to their stylish life.”

YouTube has announced the launch of its all-new ‘/fashion’ hub, that will showcase style and beauty-related content by luxury fashion brands, beauty creators, industry collaborations, publishers, as well as live runway shows, and more. The new section is accessible now at YouTube.com/Fashion In addition, as explained by YouTube,

“[YouTube.com/Fashion will] feature original content from the biggest names in the industry, as well as the popular content that users have come to expect from the world of YouTube. Each shelf is chock-full of compelling videos from fashion and beauty creators, industry professionals, publishers, and luxury fashion brands.”

It is quite interesting to see social media platforms growing to meet the growing needs of consumers. What are your thoughts on YouTube launching new dedicated and fashion style content? Please feel free to share your comment.

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