by Onyia Ifeluwa | Aug 23, 2017 | Business
“There are fast ideas and slow ideas, just as there are fast trains and slow trains. When it comes to money, most people are on the slow train looking out the window, watching the fast train pass them by. If you want to become rich quickly, your plan must include fast ideas.” – Robert Kiyosaki Aspiring to launch a business in the dynamic world of 2025 requires more than just ambition; it demands innovative business ideas that act as a catalyst for success. Here’s an exploration of concepts every entrepreneur should consider:
1. The Power of the Right Business Idea
Selecting the right business idea is crucial for sustainable success. An effective idea aligns with market demands and personal passion, leading to enhanced performance and profits. Entrepreneurs should conduct meticulous research to identify ideas with potential growth in today’s economy.2. Taking the Leap: Starting Your Business
Embarking on an entrepreneurial journey begins with a courageous step. Once you’ve identified the viable idea, move forward with determination. Essential components such as entrepreneurship training, securing finance, conducting feasibility studies, and crafting a comprehensive business plan are foundational to starting a successful venture.3. Nurturing Growth: Expanding Your Business
Growing a business from the ground up is challenging but achievable with the right tools and mindset. Surround yourself with savvy advisors and a motivated team. Embrace innovative business management practices with a keen emphasis on strategic planning, human resources, productivity, and exceptional customer service.4. Investment Strategies for Beginners
Not everyone dreams of helming a business; some prefer letting money work for them. This section is tailored for those keen on exploring passive income through investments. Understand various strategies, including stock market ventures, real estate investments, bonds, and commodities like gold and silver, to build wealth without direct involvement. In conclusion, whether you’re an entrepreneur eager to start or grow a business or someone looking to invest wisely, these strategies for 2025 provide a roadmap for success. Embrace these ideas to navigate the business landscape confidently. by Onyia Ifeluwa | Aug 23, 2017 | Technology
In a few hours from now, Google will be holding a remote webinar, August 23rd, for businesses interested in adopting Chrome Enterprise.
What is the perfect definition of Chromebook? It is a laptop running the Linux -based Chrome OS as its operating system. The devices were originally designed to be used primarily while connected to the Internet, with most applications and data utilizing cloud technology. The original Chromebook was an example of a thin client. Chromebooks are primarily sold both directly from Google and from the company’s retail partners. By 2012, schools had become the largest category of customer. That October, Google broadened its marketing strategy to include first-time computer users and households seeking an additional computer.
The good news now is that the company just announced a new enterprise version of Chrome OS that will make it much easier for businesses to use Chromebooks.
What are we expecting as features from this? Well it will interest you to know the following features are available: single-sign-on support, theft prevention tools, integration with Microsoft Active Directory, and the ability for businesses to remotely manage printers, browser extensions, software updates, and networks.
With their cheaper price tags and limited features which has made them popular in schools, yet Google argues that its new enterprise features will make the devices attractive to businesses as well.
Google notes that that several hardware makers, like HP, Lenovo, and Samsung, are already building enterprise-ready Chromebooks, so it makes sense they would customize Chrome OS to these use cases. Still, it’s an interesting shift since Chromebooks have generally been thought of as too underpowered for most settings outside of schools.
That’s why an important selling point for businesses is Chromebooks’ ability to run Android apps from Google’s Play Store. Though Google has shown off consumer-facing apps and games in the past, there are now a number of business apps available for Chromebooks as well. Additionally, administrators can remotely manage Play Store apps for enterprise customers as well.
by Onyia Ifeluwa | Aug 22, 2017 | Online Advertising
Pay Per Click Benefits and Opportunities For Growing Your Business
Pay search or pay per click (PPC) advertising typically refers to ‘sponsored result’ on top or side of the search engine page (SERP). You only pay when your ad is clicked. You can tailor your PPC ads to appear when specific search terms are entered, creating ads that bare targeted to a particular audience. PPC ads are flexible, and most importantly, effective for many different types of organizations. They are also contextual advertisement- ads that appear when a person is searching for a particular keyword or term. Well managed and optimized PPC campaigns can be considered a cost effective form of advertising. It adds a great option to compliment your inbound marketing efforts and maximize your coverage on. There are lots of pay per click benefits that your business can enjoy.
Speed -to- market– Unlike organic SEO, PPC ads can be launched quickly, bringing targeted traffic and qualified leads to your website.
Reach and Brand recognition – Additional traffic can be sent to your website, expanding your online visibility and helping you established your brand as a leader in your industry. you can use PPC to target keywords related to your industry so that people searching for those keywords will constantly see your ads. Although general keywords will not generate more sales, indirectly they help you increase brand awareness and establish your business as an authority in your industry.
Highly-targeted website traffic– Assigning different ad copies for specific keywords and demographics can dramatically increase the quality of website traffic. PPC ads also can be scheduled to run during the best sales periods and in specific geographic regions.
Testing capabilities– PPC is a great way to provide low-key testing for keywords, enabling you to determine if a full site optimization campaign is worthwhile. It is also great for landing page A/B testing, allowing you to direct traffic to your choice of different pages of your site in order to find which pages convert at the highest rate.
Maximize the return on your marketing investment– Because you pay for PPC only when an ad is clicked, it is easier to manage costs, track conversions and determine your ROI. Cost-per-conversions are valuable when comparing your PPC campaign ROI against other marketing tactics. Data is reported accurately and correctly and campaign results can be tracked extensively.
NO dependencies on SEO or Google Algorithmic changes– Once you create profitable campaigns, you no longer need to worry about Google and the changes they are making to their ranking algorithms.
Open your doors to local customers– PPC is highly effective for local search. People searching using their mobiles for products or services in their area can see your ads, click them and get instruction on how to search your store. According to statistics, 75% of people are, most likely to visit a store if they find it in the search result.
In conclusion, to fully benefit from PPC make sure you don’t spend more than the return you get, optimize your campaigns and test different scenarios, ads, and strategies until you find what works best for your brand. Also, always check what your competition is doing in PPC. Although PPC drives visitors to websites, potentially grabbing prospects’ attention, marketers must ensure to continue to nurture and develop a lasting relationship with them. PPC alone will only offer limited results. With no brand awareness or value proposition, PPC campaigns may only attract window shoppers.
by Onyia Ifeluwa | Aug 22, 2017 | Social Media Marketing
Are you aware you can use these social media platforms like Facebook, LinkedIn, Tumblr, Pinterest and Youtube to promote your brand online? I trust you do, but I do not trust you know how to effectively use hashtags in these social media platforms.
Here is the time to, let us take a look at the methods:
How to Use Facebook Hashtags
Unlike Twitter or Instagram where most users’ profiles are public, Facebook users have private profiles. Thus, the hashtags most people use on their posts are not discoverable to the public and are therefore limited to the people they know. Because of this, most public hashtags belong to influencers or brands.
Here’s how to discover hashtags and related content on Facebook:
- Click on a hashtag to see related posts
- Search using the search bar. Hashtags on Facebook previously were not recognized, but now they are
How to Use LinkedIn Hashtags
LinkedIn is one of the latest major social networks to experiment with hashtags. As of this writing, they only work on mobile (in terms of linking to related content), and as such, look a bit strange on desktop.
How to Use Tumblr Hashtags
When you’re creating a post on your Tumblr page, you’ll see an area at the bottom asking you to add “tags.” When you start to type a tag for your post, Tumblr will automatically add a hashtag to the front of it.
How to Use Pinterest Hashtags
The main thing that you need to bear in mind when creating hashtags on Pinterest is that they’re only clickable in a Pin description. Also, hashtags aren’t searchable on Pinterest, so you’ll need to just search the keyword to find the content.
How to Use YouTube Hashtags
Hashtag use within YouTube is most prevalent in the comments section. Users can leave comments with hashtags, which will then click through to a page with videos that contain that hashtag in their title. However, it’s perhaps more important to implement a keyword strategy since hashtags are not widely adopted by users yet.
by Onyia Ifeluwa | Aug 21, 2017 | Technology
IBM!!! Few years ago, a friend came meeting me to assist him in making some researches on IBM, he was to do an assignment which entails him gathering as much as possible information on the topic. The task was demanding but the knowledge I garnered from it later helped me at some point, especially when IBM started making bolder impressions.
So, what is IBM? International Business Machines Corporation which is commonly referred to as IBM is an American multinational technology company headquartered in Armonk, New York, United States, with operations in over 170 countries. The company originated in 1911 as the Computing-Tabulating-Recording-Company (CTR) and was renamed “International Business Machines” in 1924.
IBM manufactures and markets computer hardware, middleware and software and offers hosting and consulting services in areas ranging from mainframe computers to nanotechnology.
Nicknamed Big Blue, IBM is one of 30 companies included in the one of the world’s largest employers, with (as of 2016) nearly 380,000 employees.
IBM has a large and diverse portfolio of products and services. As of 2016, these offerings fall into the categories of cloud computing, cognitive computing, commerce, data and analytics, Internet of Things, IT infrastructure, mobile and security.IBM Cloud includes infrastructure as a service(IaaS), software as a service(SaaS) and platform as a service (PaaS) offered through public, private and hybrid cloud delivery models. For instance, the IBM BlueMix PaaS enables developers to quickly create complex websites on a pay-as-you-go model. IBM Softlayer is a dedicated server, managed hosting and cloud computing provider, which in 2011 reported hosting more than 81,000 servers for more than 26,000 customers. IBM also offers Cloud Data Encryption Services (ICDES), using cryptographic splitting to secure customer data.
IBM also hosts the industry-wide cloud computing and mobile technologies conference InterConnect each year.
What are the services IBM offer? Services offerings include Redbooks, which are publicly available online books about best practices with IBM products, and developerWorks, a website for software developers and IT professionals with how-to articles and tutorials, as well as software downloads, code samples, discussion forums, podcasts, blogs, wikis, and other resources for developers and technical professionals.
IBM Watson is a technology platform that uses natural language processing and machine learning to reveal insights from large amounts of unstructured data. Watson was debuted in 2011 on the American game-show Jeopardy! Where it competed against champions Ken Jennings and Brad Rutter in a three-game tournament and won. Watson has since been applied to business, healthcare, developers, and universities. For example, IBM has partnered with Memorial Sloan Kettering Center to assist with considering treatment options for oncology patients and for doing melanoma screenings. Also, several companies have begun using Watson for call centres, either replacing or assisting customer service agents.
(Via Wikipedia)
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