Are you aware you can use these social media platforms like Facebook, LinkedIn, Tumblr, Pinterest and Youtube to promote your brand online? I trust you do, but I do not trust you know how to effectively use hashtags in these social media platforms.
Here is the time to, let us take a look at the methods:
How to Use Facebook Hashtags
Unlike Twitter or Instagram where most users’ profiles are public, Facebook users have private profiles. Thus, the hashtags most people use on their posts are not discoverable to the public and are therefore limited to the people they know. Because of this, most public hashtags belong to influencers or brands.
Here’s how to discover hashtags and related content on Facebook:
- Click on a hashtag to see related posts
- Search using the search bar. Hashtags on Facebook previously were not recognized, but now they are
How to Use LinkedIn Hashtags
LinkedIn is one of the latest major social networks to experiment with hashtags. As of this writing, they only work on mobile (in terms of linking to related content), and as such, look a bit strange on desktop.
How to Use Tumblr Hashtags
When you’re creating a post on your Tumblr page, you’ll see an area at the bottom asking you to add “tags.” When you start to type a tag for your post, Tumblr will automatically add a hashtag to the front of it.
How to Use Pinterest Hashtags
The main thing that you need to bear in mind when creating hashtags on Pinterest is that they’re only clickable in a Pin description. Also, hashtags aren’t searchable on Pinterest, so you’ll need to just search the keyword to find the content.
How to Use YouTube Hashtags
Hashtag use within YouTube is most prevalent in the comments section. Users can leave comments with hashtags, which will then click through to a page with videos that contain that hashtag in their title. However, it’s perhaps more important to implement a keyword strategy since hashtags are not widely adopted by users yet.
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