by Onyia Ifeluwa | Jul 28, 2017 | Business, Social Media Marketing
Use an Instagram name that is the same as, or related to, your business’s name across other social media channels. Ensure your profile image is consistent as well. All your interactions and engagement on Instagram will be accompanied by the little thumbnail of your profile picture. Make sure your profile image is something recognizable and professional!
There are no doubts that before people follow your Instagram page; they have to click through your profile. Your profile can act as an invitation or irritation; so make sure the last thing people see before deciding to follow you is a catchy and informative bio. Convince them of the priceless value and content you will add to their feeds.
While building an attractive bio, include your business name and a concise description of what you actually do. You can always change your bio to promote your latest campaign, sale, or launch. And, again, don’t forget a link!
90% of information transmitted to human brain is visual. You’ve heard that a picture is worth a thousand words, so let’s use this power to its full, customer-hooking advantage.
People are easily attracted and engaged with pictures that have messages. Therefore, it is expected you take advantage of this fact on Instagram; Buyers report strong influence from social media when considering a purchase. And While the number one influencer is their friends’ social media shares.
Images allow viewers to make their own decisions without feeling pressure from your business
Instagram is a social marketplace that directs traffic that turns into sales. How do you do that? You share photos that are attention-grabbing, unique, and full of personality
Instagrammers aren’t there for straight sales pitches. Consider that your brand is on social media, like Instagram, to establish a relationship and culture among your followers. Do this right, and your followers will come to you when they are ready to shop because they’re already connected with your ever attractive and educative photos.
Instagram’s format automatically makes your images square, within a 612 x 612 pixels frame. Consider the square shape when choosing a picture, or the whole appeal of the photo might be lost (i.e., cropped out!).
Make sure your images reflect professionalism. That means they’ll need to be high quality. A safe estimate for preserving quality is to save your photos at double the resolution size.
If you just can’t work with the square, using a free app like Instasize which allows you to keep photos in their rectangular dimensions and still post to Instagram
There are 70 million photos posted on Instagram every day. With so much visual competition, you have really got to post very attractive photos that don’t get scrolled past.
Instagram offers a range of in-app filters to enhance the colors and moods of your photos. Just stay consistent so your photos can instantly be recognized as fitting your brand’s style.
Lastly, have this at the back of your mind, in marketing; you should not just be concerned about presenting your products, but also the culture and lifestyle (story) that surround them, you’re strengthening your brand equity; that is, the feelings associated with the brand.
by Onyia Ifeluwa | Jul 27, 2017 | Business
Are you interested in starting and owning a business? If you are, this is laudable, however, it is important you know there will be the discouraging and fulfilling part when you start. This article is to provide tips of ensuring you become a successful business owner irrespective of the challenges life is going to offer.
First and foremost, before investing any time or resources, evaluate yourself and see if you have some of the typical traits of an entrepreneur. Are you motivated, able to adapt and confident? Are you resilient?
Don’t just start a business because something is in vogue and you think commercializing it will make money. Build a business concept that you are affectionate about, come up with a product or service that you believe can enhance the people’s lives. In short, be a problem solver.
Once you are settled on an idea, figure out how you can make it become a reality. Is the product or service something that people want or need? Can you make a profit selling it? Does the product work?
Even though you may have detected some interest in your business, you need to do more homework. Assess the market, targeting the customers most likely to make a purchase. Perform a competitive assessment.
Do additional research and find out the standard cost factors within this industry. Not only will this help you manage your business more effectively, investors will want to know this.
Once you determine how much money you’ll have to work with, figure out how much it will take to develop your product or service and create a marketing plan.
Your business is a work in progress and if you launch your product or service quickly, you will be able to build a community of customers who can provide valuable feedback that can help you improve the offerings. “If you’re not embarrassed by your first product release, you’ve released too late.” LinkedIn founder Reid Hoffman.
You are disappointed the business is not going as you envisage, you do not need to. Always keep in mind that success won’t happen overnight. It’s going to take some time before you make a profit.
Keep engaging your target audience: Interacting with people is a big part of the job. Your business may gain new customers because you made them feel important. Over the years, leading brands have been brands that understand the importance of engaging, share the love and your followers increase.
Now is the time to face that fear holding you back, and begin that journey countless people have embarked, noting that some people could not make it while some did, those that made it are the ones making things happen at the command of their voice.
In summary, never forget that diligence and consistency are relevant in the business market.
by Onyia Ifeluwa | Jul 27, 2017 | Business
Do you have a small business and you have not bought into the social media craze? You are sadly in risk of losing your customers. This is the time to be online, staying online with valuable content that meets your audiences’ information needs. Information is becoming the pillar of every society; little wonder leading countries spend a lot to support the information and communication sector; these leading nations know the importance and power of information technology in this century, they are aware that the society with the updated information becomes the leading nation because others follow without a choice.
So what are you waiting for? As a business owner you have been complaining of how poor the economy is but you forget some businesses are still flourishing, well success are for those open to change in this 21st century. Honestly, you have yourself to blame not the government. With the fast development of technology and strong online marketing buzz, people of all age grades are all online via mobile phones or systems, hence it is only logical they patronize the company or brand(your competitor) that engages them with the right content.
Now, it is assume you know the importance of staying online and updated. Good! This is not enough, you need to have this knowledge: knowing how to locate your target audience, having them in the right social media platform, engaging them and diligently promoting your service is going to produce the ‘magical profit’ you have been aiming. If you don’t engage your audience with qualitative content you risk losing your customers. Socially savvy entrepreneurs know that it’s all about engaging the right audiences with valuable content.
Promotion and engagement are really two sides of the same coin. Engagement is rooted in consistently sharing insight and providing value every time you connect with a customer. This establishes credibility while building trust and inspiring customers to tell their friends about you. Promotion extends your engagement efforts by presenting a valuable offer that’s based on your customers’ interests and needs. Social media amplifies your efforts so you can be found and engage a wider audience to grow your business.
Facebook, Twitter, Google+, YouTube and LinkedIn. Facebook allows you to create a business page. Make sure you read the rules for businesses first. You can even ‘create a page’ through your personal account, if your business allows you to do so. That makes it easy for small business owners to manage it. On LinkedIn, every employee becomes your best advocate.
It’s important to have quality content on your social media pages before you start adding friends and followers (engaging and promoting). When you try to find friends, they’re going to look at the page to see if they want to follow you. So you need to give them a reason to follow you first. Provide valuable information about the industry. Post pictures of your business or people enjoying your business. On YouTube and Instagram, post videos and pictures of your business, customer experiences, and encourage customers to make their own. Share insightful content with your followers on Facebook and Twitter as well.
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