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Starting a business and evaluating the market process

Written by Onyia Ifeluwa

27 Jul, 2017

Are you interested in starting and owning a business? If you are, this is laudable, however, it is important you know there will be the discouraging and fulfilling part when you start. This article is to provide tips of ensuring you become a successful business owner irrespective of the challenges life is going to offer.

First and foremost, before investing any time or resources, evaluate yourself and see if you have some of the typical traits of an entrepreneur. Are you motivated, able to adapt and confident? Are you resilient?

Don’t just start a business because something is in vogue and you think commercializing it will make money. Build a business concept that you are affectionate about, come up with a product or service that you believe can enhance the people’s lives. In short, be a problem solver.

Once you are settled on an idea, figure out how you can make it become a reality. Is the product or service something that people want or need? Can you make a profit selling it? Does the product work?

Even though you may have detected some interest in your business, you need to do more homework. Assess the market, targeting the customers most likely to make a purchase. Perform a competitive assessment.

Do additional research and find out the standard cost factors within this industry. Not only will this help you manage your business more effectively, investors will want to know this.

Once you determine how much money you’ll have to work with, figure out how much it will take to develop your product or service and create a marketing plan.

Your business is a work in progress and if you launch your product or service quickly, you will be able to build a community of customers who can provide valuable feedback that can help you improve the offerings. “If you’re not embarrassed by your first product release, you’ve released too late.” LinkedIn founder Reid Hoffman.

You are disappointed the business is not going as you envisage, you do not need to. Always keep in mind that success won’t happen overnight. It’s going to take some time before you make a profit.

Keep engaging your target audience: Interacting with people is a big part of the job. Your business may gain new customers because you made them feel important. Over the years, leading brands have been brands that understand the importance of engaging, share the love and your followers increase.

Now is the time to face that fear holding you back, and begin that journey countless people have embarked, noting that some people could not make it while some did, those that made it are the ones making things happen at the command of their voice.

In summary, never forget that diligence and consistency are relevant in the business market.

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