Use an Instagram name that is the same as, or related to, your business’s name across other social media channels. Ensure your profile image is consistent as well. All your interactions and engagement on Instagram will be accompanied by the little thumbnail of your profile picture. Make sure your profile image is something recognizable and professional!
There are no doubts that before people follow your Instagram page; they have to click through your profile. Your profile can act as an invitation or irritation; so make sure the last thing people see before deciding to follow you is a catchy and informative bio. Convince them of the priceless value and content you will add to their feeds.
While building an attractive bio, include your business name and a concise description of what you actually do. You can always change your bio to promote your latest campaign, sale, or launch. And, again, don’t forget a link!
90% of information transmitted to human brain is visual. You’ve heard that a picture is worth a thousand words, so let’s use this power to its full, customer-hooking advantage.
People are easily attracted and engaged with pictures that have messages. Therefore, it is expected you take advantage of this fact on Instagram; Buyers report strong influence from social media when considering a purchase. And While the number one influencer is their friends’ social media shares.
Images allow viewers to make their own decisions without feeling pressure from your business
Instagram is a social marketplace that directs traffic that turns into sales. How do you do that? You share photos that are attention-grabbing, unique, and full of personality
Instagrammers aren’t there for straight sales pitches. Consider that your brand is on social media, like Instagram, to establish a relationship and culture among your followers. Do this right, and your followers will come to you when they are ready to shop because they’re already connected with your ever attractive and educative photos.
Instagram’s format automatically makes your images square, within a 612 x 612 pixels frame. Consider the square shape when choosing a picture, or the whole appeal of the photo might be lost (i.e., cropped out!).
Make sure your images reflect professionalism. That means they’ll need to be high quality. A safe estimate for preserving quality is to save your photos at double the resolution size.
If you just can’t work with the square, using a free app like Instasize which allows you to keep photos in their rectangular dimensions and still post to Instagram
There are 70 million photos posted on Instagram every day. With so much visual competition, you have really got to post very attractive photos that don’t get scrolled past.
Instagram offers a range of in-app filters to enhance the colors and moods of your photos. Just stay consistent so your photos can instantly be recognized as fitting your brand’s style.
Lastly, have this at the back of your mind, in marketing; you should not just be concerned about presenting your products, but also the culture and lifestyle (story) that surround them, you’re strengthening your brand equity; that is, the feelings associated with the brand.
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