by Onyia Ifeluwa | Aug 16, 2017 | Social Media Marketing
Are you aware Snapchat presents a unique opportunity to reach a new audience and retain your fans that is receptive to clever, creative marketing.
Snapchat is becoming the fastest-growing social network more than 100 million daily active users. Of the businesses that market on social media, most use Facebook, but only 2% use Snapchat. This gives your business an edge if you actively embrace this social network platform, since it is projected that many businesses will also join the community of Snapchat users.
What To Do On Snapchat:
#1: Develop Content
First, you’ll need to develop content for Snapchat. Here are some ideas that you may want to try:
Create valuable tutorials about something in your area of expertise. For example, show people how to bake a birthday cake if you are a caterer.
Show your product in action. For example, show a person expressing satisfaction using your product
Ask users for pictures or videos of them using your product, and send out snaps featuring them. Those fans will feel valued, and your audience will discover different ways they can use your product.
#2: Invite Participation
Social media is best effective when it is a two-way thing. Social media should be social, not a one-way megaphone for promotions. Replying to every snap isn’t practical, but you can cultivate such healthy culture. People get excited when they are made important, which you should do and see your followership increase.
#3: Get Creative
Creative is key! After deciding what content you’ll develop, think about how you can present it in a creative way.
#4: Add a Call to Action
Ask viewers to visit your website Track the effectiveness of this strategy by creating a special page with a URL that you give out only on Snapchat
#5: Build a Following
The challenge in building an audience on Snapchat is that the platform has no hashtags, search or any other means of traditional content discovery. You can create a following by letting people know you’re on Snapchat and giving them a convincing reason to follow you.
by Onyia Ifeluwa | Aug 16, 2017 | Technology
Color trends fluctuate, and sometimes they come out of nowhere, and this is not an exception with the gist about iPhone 8. This latest trend that threatens to invade the smartphone market came out of the blue. Or, in this case, brown. It may have started with a Copper Gold Nokia 8 leak, but it’s even stranger that Apple is following suit. Or maybe Nokia just got whiff of what Apple was planning and immediately set out to copy it.
The possible copper like colour of the iPhone 8 became a topic of discussion among iPhone followers and users on social media. This colour did not receive popularity by the social media community.
How did this iPhone 8 copper like colour become a trending topic?
Well, the rumor was shared on Twitter by Benjamin Geskin, who cites a post on Weibo from a “Foxconn insider.” Considering the source, the claim might be taken with a pretty hefty grain of salt.
There is a less detailed information on what the iPhone 8 colour will look like: Last Tuesday, KGI Securities analyst Ming-Chi Kuo said all of Apple’s upcoming 2017 iPhones would be available in black, silver, and gold, but he made no specific mention of the copper-like coluor, which began appearing in several videos of dummy iPhone 8 models following the original Weibo post. The potential colors that the OLED iPhone will come in has become more of a talking point since references in the HomePod firmware seemingly confirmed that Apple’s radical redesign would be almost bezel-free with a notch at the top for camera components. KGI’s Ming-Chi Kuo claimed that the iPhone 8 will come in three colour choices including copper gold, white, and black. Kuo also added that the iPhone 8 will launch on time alongside the iPhone 7s, though it will be in limited in terms of supply.
Interestingly, there is also a strong report claiming that Apple will only offer the Gold iPhone 8 in the 64GB and 128GB capacities. Apple currently limits the Jet Black iPhone 8 to the 128GB and 256GB capacities, but it’s a bit odd that the Blush Gold model would be limited to the 64GB and 128GB, not the highest end model.
In no time a confirmation or disapproval will be given to the projection of the iPhone 8 colour.
by Onyia Ifeluwa | Aug 15, 2017 | Technology
What do we know about Samsung? It is reported that Samsung is the world’s second largest information technology company by revenue, after Apple.
Remarkably, Samsung Electronics has assembly plants and sales networks in 80 countries and employs around 370,000 people. Since 2012, Kwon Oh-hyun has served as the company’s CEO.
Not sure you know Samsung is the world’s largest manufacturer of mobile phones and smartphones fueled by the popularity of its Samsung Galaxy line of devices. The company is also a major vendor of tablet computers, particularly its Android-powered Samsung Galaxy Tab collection, and is generally regarded as pioneering the phablet market through the Samsung Galaxy note family of devices.
You also need know that Samsung has been the World’s largest television manufacturer since 2006, and the world’s largest manufacturer of mobile phones since 2011.
The company has set an ambitious goal of reaching $400 billion in annual revenues within ten years. The company has 24 research-and-development centers around the world, and since the early 2000s and in the Vision 2020, Samsung has emphasized technical research and development. However, the large number of online complaints indicate that the company is weak at listening to customer feedback regarding the design of its technology and software.
In Q1 2015, Samsung’s profit dropped 39% to USD4.35 billion due to heavier smartphone competition from Apple’s iPhone 6 and 6 Plus, as well as a slew of Android competitors.
On 2 May 2017, Samsung has been given permission from The Ministry of Land, Infrastructure and Transport of Korea to start testing a self-driving car technology. According to the Korea Herald, the company will be using a customized Hyundai car for the tests.
The company focuses on four areas: digital media, semiconductor, telecommunication network and LCD digital appliances.
The company overtook Apple in worldwide smartphone sales during the third quarter 2011, with a total market share of 23.8 percent, compared to Apple’s 14.6 percent share. Samsung became the world’s largest cellphone maker in 2012, with the sales of 95 million smart phones in the first quarter.
During the third quarter of 2013, Samsung’s smartphone sales improved in emerging markets such as India and the Middle East, where cheaper handsets were popular. As of October 2013, the company offers 40 smartphone models on its US website.
The above are what I have gathered about Samsung on the surface so far; please feel free to share with me any information on Samsung you feel should be added to this article.
by Onyia Ifeluwa | Aug 15, 2017 | Technology
For those not used to Google’s product, wondering why the news and what is Google’s app? Google Contacts is Google’s app for managing your contacts. Previously, the only normal way to get Google’s official, dedicated Android contacts app was to pick up a Pixel, Nexus or Android One phone. Many third-party apps could fill in the gaps, but it wasn’t what Google had planned. Henceforth, the application is now available for all devices running Android 5.0 Lollipop and newer(75% of all Android devices).
What to expect from the Google’e app are: The Google’s app supports launching a new phone call or new SMS message from a contact’s page, so this would be a suitable replacement for anyone to use instead of the included Contact application. It also supports the ability to import contacts saved to a SIM card, for users that still do that for some reason. The software is mainly helpful for its tight integration. And not ignoring the better accessibility feature the app provides.
Google is allowing this latest update to the Contacts app to the Play Store now, but if you aren’t currently unable to view this new version for yourself, it is advised you download the APK file for it.
The update is presently available for everyone, including Galaxy S8, LG G6, Blackberry Keyone, and more.
Let us take a positive look of this update from a marketing angle. It is obvious Google is interested in better serving its customers with the recent update of the Google’s app, and no a doubt the company takes her feedback important, knowing fully well a brand’s customers are the kings of the business. Some companies have collapsed for not taking the concerns of their customers imperative. I believe this recent update by Google will inspire small or big brands that do not work enough or slow to giving their customers new experiences.
What do you think?
by Onyia Ifeluwa | Aug 14, 2017 | Technology
POSITIVE EFFECTS OF MOBILE PHONES
Today’s world calls for mobility, staying mobile is the only way of not been cast aside by the millennial and kings of the world. Mobile phone is a tool in the hands of everyone is life irrespective of backgrounds. Mobile phone has become necessity of every human being. Being a part of today’s technological world, chances are quite high that you also own and must have a mobile phone. Just like everything, mobile phones have both positive and negative effects. This has been a leading debate in some countries in regards to who can own a mobile phone, how to use them and when to use them. Some have strongly argued that the use of mobile phone must be regulated for some reasons that can increase the relevance of mobile phone use and curb some disastrous disadvantages attach to the use of mobile phone.
Let’s take a look at some of the advantages of using mobile phones:
Useful in Studies and Business
The internet is flooded with good materials that can promote studies, and the mobile phone is one of the means of accessing the internet. Students can access Internet on their mobile phones while on the go, and thus can get knowledge of any topic they wish to. Hence, mobile phones are quite useful in studies. The business persons can keep updated with the markets up and downs can stay in touch with their employees and clients. And presently there is an urgent need for businesses to engage with their clients and customer actively, and this can be achieved through the help of mobile phone. In both fields, the mobile phone has become like compulsory gadget.
Communication Convenience
Oh! Thank God for mobile phone and the blessings attached to it. Family members, friends and loved ones, business partners can all have a feeling of closeness even when they are physically not. Gone are the years, people stay out of touch for lack of communication medium, now you only do that because you want to, since the convenience attached to communication is breathtaking.
Mobile Phone is the best way to communicate. We can stay in touch with our loved ones anywhere, anytime, just because of mobile phones. All thanks to their small size, amazing features that make them moveable and remarkably useful.
Entertainment
Life is nothing less than a hell without any entertainment in it. Thanks to mobile phones that let us entertain while on the go. The mobile phones getting launched nowadays come with super impressive features related to entertainment and edutainment as well. Sometimes you probably do not need to spend much in any kind of vacation before you get entertained, your mobile phone can do the magic if you know your way around the features and internet. Not a doubt that mobile manufacturers know it pretty well that entertainment is demand of today. This is the reason why mobile phones are nothing less than complete portable entertainment devices.
NEGATIVE EFFECTS OF MOBILE PHONES
Bad Impact on Studies
This is a concern for the government and society at large, since there is no accurate way to fully monitor the content students’ access online through their phones and features they activate while they are supposed to be investing time in their studies. They can be seen playing games, chatting, and talking to their friends on their mobile phones most of the times. This is the reason why they don’t get time for studies. In fact, students are more interested in wasting their time on mobile phones, rather than spending it on studying.
Accident and Health Issues
Most of the accidents that happen daily arise because of mobile phones. The mobile phones have resulted in dangerous driving, whose direct impact can be seen in increasing number of accidents. Apart from accidents, mobile phones have bad impact on health as well. Several researches conducted by the health experts have proved the bad impact of mobile phones on health.
These are the positive and negative impacts of mobile phones on our lives. There is no doubt mobile phone is a necessity these days, but we should take care of the negative points too and use this technology accordingly.
What do you think?
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