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How to Write Long-Form Content

Writing long-form content is a confusing and if we’re being totally honest, a pain in the ass process especially if you don’t know where to start or how to go about it. To help you tell your story from beginning to end and make absolute sense, here’s how to write long-form content.

Create an outline

Creating an outline will help to keep you on track from the start and give you some direction when you’re feeling lost as the actual writing process plays out. Your outline should act as a road map that walks you through each section of your piece and ensures that nothing important is overlooked.

Brainstorm bullet points

So, your outline is done and dusted. Now, you need to think up a set of bullet points for each section of your content that highlight the most important pieces of information you want your readers to learn. Once you’ve built upon your bulleted lists, you may find that some of the other parts of your outline aren’t any longer needed. On the other hand, you might find that your content needs more in-depth information than initially planned.

Plan your format

While you’re creating your content, think about how you want to present it to your readers. If your content includes a lot of statistics or historical information, you may want to lead each section with a stunning photo or short educational video that makes your audience want to read the content to the end.

Eliminate all redundancies

After you’ve created your outline and your bulleted ideas, read through everything and weed out any ideas that overlap each other by combining them in some way. This will allow you to minimise the inclusion of redundancies and ensure that every piece of content you do include is relevant to the overall topic at hand.

In conclusion, it is important to research your target audience and put yourself in their shoes during your planning session. Read competitor blogs and check out consumer or company forums to gain some insight into what your potential readers expect to learn when reading your content.


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