Top Tips to Make Your LinkedIn Profile Pop
Though LinkedIn is more business than social, like every other social media, a boring profile is a huge turn off. LinkedIn is one place you can’t forget. The more you put in, the more you’ll get out of it. A killer LinkedIn profile is mandatory if you want to grow your personal brand and company.
Wow future connections, and grow your influence on LinkedIn with these top tips to make your LinkedIn profile pop.
1. Update your Profile
Many people forget to keep their LinkedIn profiles updated. Whether you’re a newbie, just starting a new job or starting to explore new opportunities, outdated information on LinkedIn will reflect badly on you. There are two areas you must keep up to date; your Professional Headline and your Location & Industry. Doing these two simple things will help more people find you and help you find more relevant potential contacts.
2. Professional Photos Only
LinkedIn profiles that have a picture are 11 times more likely to be viewed.
Your LinkedIn photo should be up to date and show you as you look now. It shouldn’t look like it belongs on a dating site, or social network. LinkedIn is for professionals. Be one.
3. Brand Your Profile with a Background Photo
Give your profile page a bit more personality, or branding, with a visually appealing background image. LinkedIn advises users to use an image (PNG, JPG, or GIF) with a resolution of 1400×425.
4. Write a Good Summary
Your summary should expand on what appears in your headline, highlighting your specialties, career experience, noteworthy accolades, and thought leadership. Keep your ego in check, focus on the most relevant details about your career, avoid meaningless jargon, and ensure it’s easy to read.
5. Check your Grammar and Spelling
Poor grammar, typos, and misspellings are a sure way to kill your profile. Avoid typos at all costs.
6. Use the right Keywords
Identify the words you want to be found for when people use LinkedIn search and use those keywords in your headline, summary, and profile. Using the right keywords will expose you to more potential connections and opportunities.
7. Pick the “Other” Website Option
Under your Contact Info, LinkedIn gives you the option to link to a website or blog. But by default, the text that shows in your profile is the extremely dull “Blog” or “Website.” Anyone visiting your profile has no clue where they’ll end up if they click on that. When editing the Websites area of your profile, select the “Other” option. Now you can add your own website title and URL.
8. Own Your Media
Visual content is only growing in importance. Help your LinkedIn profile pop by adding documents, photos, videos, and presentations.
9. Tidy Up Your Endorsements
People are going to endorse you for all sorts of skills–sometimes even skills you don’t actually have. LinkedIn lets you remove any irrelevant skills and endorsements. You should avoid “lying” about your skill set, even if it is by omission.
10. Connect With People You Don’t Yet Know
One of the biggest mistakes people make on LinkedIn is failing to reach out to connect with people you want to know but don’t yet. That’s the whole point of networking–getting to know new people, not just established connections. Building out your LinkedIn network has many benefits. You get in front of influencers. You get more endorsements. More people see your best content, share that content, and visit your website. And it’s great for personal branding.
11. Personalize Invitations to Connect
When you invite someone to connect, make it more personal–mention where you met or a topic you discussed in a LinkedIn group, over email, or during a phone interview. This personal touch will increase the odds they’ll accept your request.
12. Publish Amazing Posts
LinkedIn posts offer another way to grow your influence, gain more visibility, and acquire new followers. Your existing connections are notified whenever you publish. New people can discover your posts via search. Always think about the audience you want to reach. Highlight your expertise and interests by posting awesome content. Just make sure your posts are appropriate for the 400 million business professionals who use LinkedIn.