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The influence of music in this modern day is indescribable; there is no doubt that music is the food of the soul. With the ever growing presence of technology and social media, it is amazing how far and wide a music composed or recorded in a particular place reaches every nook and cranny where human exists. This has impacted the bank statement of the individuals in the music industry, from the artists to the engineers to producers to make-up artist and the entire musical team.

A number of artistes have come out to strongly argue that technology has disconnected them from earning the deserved royalties they deserve and giving no thanks to the impact of music streaming services. Let us take Tinie Tempah as an example, the name should be familiar with followers of hip hop, an artist like Tinie Tempah accepts that the streaming era makes it difficult for artists to be properly compensated past a certain point. Having said that, the popular artiste admits to one of the significant effects of technology in this day which is, technology allowing him to connect and engage with fans on a one-to-one level through the social media platform. You would agree these feedbacks have helped and will continually help many artistes in knowing how, when and where to channel their musical energy while producing, which can be seen as an advantage to these artistes.

He also said that it has made the industry bigger and more inclusive, giving new artistes the opportunity to get their music heard when they would have had little chance before.

On the subject of new music platforms like Deezer, SoundCloud and Spotify – Tinie Tempah also emphasised how tapping into data can also help artists further their own creativity.

For him, understanding how a fan or listener feels about a new piece of music can prove far more valuable than money.

As you know argument goes up and down, some artists have also argued that while having a visible presence on Twitter and Facebook gives them a direct link to their fans; allowing them to gauge feedback and response, some have also come out to say it has taken away their creativity of being artistes.

Interestingly, the millennials are dictating the pace of the music industry in an influencing manner. With 15-20 year olds growing up with iPhones and Android rather than iPods and PCs, predictive technology is the present norm. This means that a feed tailored to unique musical tastes is an expectation rather than a perk.

At the same time, the fact that people now consume music passively – letting it find them rather than actively searching for it – takes away the linear aspect of listening to music.

Never mind even playing an album from start to finish – it wouldn’t be unusual for a 16-year-old to switch from Roberta Flack to The 1975 in the same playlist.

Whatever the case may be, it is certain that technology is the pillar of today’s century and the millennials are in business of controlling the pace of the musical empire.

It is also agreeable that technology has it own effect on some artistes from the financial aspect but could also be an advantage to many others; because many artistes that would have been denied the opportunity of becoming successful because they lack sponsor , have recently had little to worry about as far as they(artistes) are good and can produce valuable contents.

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