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Social Media Trends To Follow as a Brand

Social Media Trends To Follow as a Brand

Social Media Trends To Follow as a Brand

As a brand looking to generate leads and boost sales through your digital marketing strategy, it is important to stay abreast of social media trends and follow them. Social media has created an avenue for people to relate with brands and ask questions. Being up to date on Social media trends puts you one step ahead of your competitors. With over 1.8 billion Facebook active users and 500 million active Instagram users monthly (60% of these users learn about brands online and 75% of them take action form what they’ve learned), it is in your brand’s interest to follow trends on these two social media platforms. So, we at ScubedStudios have compiled some of the best social media trends to follow.

  • Live streaming. This is a live video post Facebook introduced to its app. You can post real time video and see the number of live viewers and the stream of live comments as well with the help of the Facebook Page Manager app.
  •  Plus, Facebook recently introduced the 360o photos that allow users see the view all around a photograph. It is more interactive and immersive that regular photo posts.
  • Comments on followers/subscribers photos on Facebook and Instagram. It earns their respect, interest and can eventually convert them to customers.
  • A useful trend to follow is the chatbot service on Facebook Messenger. This service has settings to answer FAQs and send information immediately. Prompt customer service will increase your credibility.
  • Also, Instagram stories are a great trend to follow. Share behind the scenes stories of your brand that play like a slideshow. You can tag profiles of people and add a geolocation so your followers can know where you are.
  • Use the Instagram insights for business account to analyze statistics and optimize your content.

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Social Media Habits That Will Rock 2014

Social Media Habits That Will Rock 2014

The Soar Of Videos

The presence of YouTube will remain relevant in the year 2014 in the Social media world, YouTube has been consistently excellent in the past years and brands seem to be thriving well using this toolbox. It is projected that video will continue their upward ascent in the social media marketing toolbox hierarchy. Applications like Vine and Instagram are all evidence that videos will continue to be trendy and useful for brands

The Little Decline of Facebook And The Rise Of Twitter

Facebook has been the king of social media so far, at least for the past 3 years. Facebook has over a billion users, a populous country itself. This is not an axiom, as there are convincing figures to back this up. Though there is no false that many other social media platforms have emerged and are giving Facebook a healthy challenge. However, Twitter’s growth in the year 2014 looks certain as it looks like the giant social media platform is all out to overthrow Facebook. With its recent initial public offering and stock performance out of the gate, look for Twitter to continue to become truly mainstream in 2014 and become the next billion-user platform. Little wonder every company is trying to build a strong presence on Twitter.

News Feed Delivering News

Facebook recently changed its Edge Rank algorithm to benefit traditional publishers. And there will not be an inch of surprise when Twitter and Google+ follow this as well in the year 2014. Therefore increasing our feeds deliver news. LinkedIn, through its Influencers and Pulse platforms and its algorithm, has made a good news product. People now get their business news and insights through LinkedIn feed. This act is in favour of publishers, thereby, we will not be surprised when many business owners think and act like publishers in the year 2014.

The Relevance Of Content Sharing

Businesses of all shapes and sizes are now investing time and resources in creating and sharing content on the social web. The trend is changing, unlike now, businesses feel they don’t believe they need the use of social media in marketing their content. For people who feel the social web is too buzzy, should be expecting more in the year 2014. Businesses cannot afford to be left out of the social media ‘drama’. Therefore businesses need to create better, valuable and shareable content in order to be separated from the crowd in the year 2014, so to benefit the reward of social media.

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