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Social Media Changes in 2018

Social Media Changes in 2018

So last year in the social media world was a bit mad. There were so many big changes that left one’s head spinning. Here are just a few that we noticed.

#1: User lost confidence in Facebook as a whole last year. From issues with Cambridge Analytica, combined with the non-stop negative press about how Facebook used your profile data, prompted a lot of people to find new places to hang out online.

#2: Twitter cracked down on automation. If this has been part of your plan, that’s a strategy that’s no longer working as Twitter cleaned up its user experience. And deleted many suspect accounts.

#3: Facebook reduced the reach of all content. In an effort to refocus its users on meaningful conversations, FaceBook essentially halted most organic reach. Goodbye traffic!

#4: Instagram launched IGTV. In an attempt to create an alternative to YouTube, they created a new long-form vertical video platform.

#5: YouTube rolled out Stories. Not wanting to be left behind, they decided to become “Instagram-like.”

#6: Facebook overhauled groups. Adding Watch Parties, analytics, and badges for active users, FB went all-in on this product.

#7: LinkedIn revamped groups. This Microsoft-owned platform decided to overhaul its groups product to appeal to more users.

And let’s also not forget the global rollout of FB Watch, new ads formats (think Stories ads and ThruPlay), and GDPR…
There’s a pretty good chance your strategies have been thrown out the window. The only constant in our industry is change. Industry analysts expect 2019 to be a breakout year for innovation as the social platforms shake off the GDPR changes and focus on competitive differentiation.

Graphic Design Trends to Look Out for in 2018

Graphic Design Trends to Look Out for in 2018

Graphic Design Trends to Look Out for in 2018

As the year comes to an end, 2017 ushers out the old, and heralds the new graphic design trends that designers should keep abreast of in 2018. Alongside creative and bold typography come double exposure duo tone visuals, augmented and virtual reality, vivid colours plus gradients, and bespoke illustrations. In no particular order, these trends are listed below.

  1. Creative typography
    Instead of the standard and commonplace type, unique hand drawn designs are standing out from the crowd. These include creative and bold typography, cropped typography, and typography that interacts with real life elements.
  2. Double exposure duo tone and double light visuals
    Unlike conventional double exposure photos, this style fuses duo tones to create one visual made of two overlapping images in monochrome colours. Double colour light or colour channel splits, which comprise two actual light sources to develop a more modern look, are also on the rise.
  3. Augmented Reality & Virtual Reality
    Google, Apple and IKEA have already begun incorporating augmented reality into their products plus services. As AR and VR gain tractionit’s anticipated that more brands and designers will incorporate these technologies and 3D shapes into their portfolios. The applications extend beyond just advertising and marketing, but also lifestyle, education, architecture, interior design, retail, and travel.
  4. Vivid colours and gradients
    Instagram redesigned its logo to a simpler and more colourful gradient design and now, other brands have taken a ‘vivid colours and gradients’ page from the company. This style also ties in closely with colourful 3D graphics and colour fonts to make the colours pop.
  5. Hand drawn, customised illustrations
    This year saw the likes of Google, Airbnb and McDonald’s opting for bespoke illustrations in their campaigns, and it likely won’t stop here. Get ready for more hand drawn, personalised graphics that fuse with 3D, bold colours, double exposure, and paper cutouts.


This article first appeared in TAXI

Social Media Trends To Follow as a Brand

Social Media Trends To Follow as a Brand

Social Media Trends To Follow as a Brand

As a brand looking to generate leads and boost sales through your digital marketing strategy, it is important to stay abreast of social media trends and follow them. Social media has created an avenue for people to relate with brands and ask questions. Being up to date on Social media trends puts you one step ahead of your competitors. With over 1.8 billion Facebook active users and 500 million active Instagram users monthly (60% of these users learn about brands online and 75% of them take action form what they’ve learned), it is in your brand’s interest to follow trends on these two social media platforms. So, we at ScubedStudios have compiled some of the best social media trends to follow.

  • Live streaming. This is a live video post Facebook introduced to its app. You can post real time video and see the number of live viewers and the stream of live comments as well with the help of the Facebook Page Manager app.
  •  Plus, Facebook recently introduced the 360o photos that allow users see the view all around a photograph. It is more interactive and immersive that regular photo posts.
  • Comments on followers/subscribers photos on Facebook and Instagram. It earns their respect, interest and can eventually convert them to customers.
  • A useful trend to follow is the chatbot service on Facebook Messenger. This service has settings to answer FAQs and send information immediately. Prompt customer service will increase your credibility.
  • Also, Instagram stories are a great trend to follow. Share behind the scenes stories of your brand that play like a slideshow. You can tag profiles of people and add a geolocation so your followers can know where you are.
  • Use the Instagram insights for business account to analyze statistics and optimize your content.

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