Social Media Tools Archives

Social Media Trends To Follow as a Brand

by Yomi Ashiru | Jun 8, 2017 | Online Marketing, Social Media Tools

Social Media Trends To Follow as a Brand

As a brand looking to generate leads and boost sales through your digital marketing strategy, it is important to stay abreast of social media trends and follow them. Social media has created an avenue for people to relate to brands and ask questions. Being up to date on Social media trends puts you one step ahead of your competitors. With over 1.8 billion Facebook active users and 500 million active Instagram users monthly (60% of these users learn about brands online and 75% of them take action from what they’ve learned), it is in your brand’s interest to follow trends on these two social media platforms. So, we at ScubedStudios have compiled some of the best social media trends to follow.

Live streaming. This is a live video post, Facebook introduced to its app. You can post real-time videos and see the number of live viewers and the stream of live comments as well with the help of the Facebook Page Manager app.
Plus, Facebook recently introduced 360^o photos that allow users to see the view all around a photograph. It is more interactive and immersive that regular photo posts.
Comments on followers’/subscribers photos on Facebook and Instagram. It earns their respect, and interest and can eventually convert them to customers.
A useful trend to follow is the chatbot service on Facebook Messenger. This service has settings to answer FAQs and send information immediately. Prompt customer service will increase your credibility.
Also, Instagram stories are a great trend to follow. Share behind-the-scenes stories of your brand that play like a slideshow. You can tag profiles of people and add geolocation so your followers can know where you are.
Use Instagram insights for your business accounts to analyze statistics and optimize your content.

Leverage Your Business Using ThrowbackThursday

by Yomi Ashiru | May 18, 2017 | Online Marketing, Social Media Tools

Leverage Your Business Using ThrowbackThursday

Leverage your business using Throwback Thursday. Throwback Thursday or #TBT is a popular social media trend millions of users (translate potential customers) use every Thursday. They post old photos usually of themselves with the hashtag #TBT. These posts go from the nostalgic to the inspiring to the ridiculous with users inviting other users to share in their reminisce. By participating in the trend correctly, you can leverage your business and earn a lot of respect and social credibility. As a brand, here’s how you can use this nostalgic trend to drive traffic to your business.

When sharing throwback photos of your own, include your location.
Old photos of your brand’s humble beginnings i.e. blueprints, construction pictures etc are great for throwbacks.
Also, old photos of employees at work, founding members or even new photos with fun and retro looks (costumes and makeup) are also great for throwbacks.
Include fun facts about your business in your throwbacks.
In addition, share photos of your first client, first business card, first press mention etc.
Plus, awards you gotten are also great for throwbacks.
Like, comment and share customers’ throwback photos.
In addition, you can share video clips of old movies or some other popular post from a particular era e.g, a music video from the 80s.

Participating in this trend as a brand shows you’ve been around (reliability), you’re fun and easy to relate to (humane), you’re cool, creative and have a personality.

Bringing Your Business Live On Facebook

by Yomi Ashiru | May 16, 2017 | Business, Social Media Tools

Bringing Your Business Live On Facebook

As a brand, have you considered bringing your business live on Facebook?. Videos on social media has moved from just posting a pre–recorded video to streaming live from wherever and Facebook which launched its live video feature in 2015, is the biggest platform for live videos with over 25% of users watching live streams daily and still growing. Available to all pages, profiles and Facebook groups, users can broadcast live videos using only their smartphones. With users watching 100 hours of videos on Facebook every day and every one out of five users watching live videos, here’s why you should add Facebook Live to your content strategy:

More than 20% of people watch live videos on Facebook
Users in over 60 countries can share Facebook live videos
People comment 10 times more on live videos
Facebook live has its own notification system. Users can subscribe to a particular broadcaster if they choose, which means they’ll be notified when said broadcaster goes live.
Users can send invitations to friends while watching a live broadcast. This option is available from within the Live Video.
Facebook provides two Live Video-specific metrics to help measure the success of your broadcast. Peak concurrent viewers which lets you know the highest number of viewers who were watching while it was live and viewers during a live broadcast which is a visual representation of the number of viewers during each moment of the live broadcast.

To use Facebook live, you have to put a few things in place to allow for a seamless stream.

Plan your broadcast. Take time to figure out what your broadcast is about and what you want to say.
Let your followers know when you are going live. You can also put up notifications on your other social channels. Ensure to put in all the right information like when, where and what you’ll be talking about.
Write a good description on what the broadcast is about and why they should watch it.
Tag your location so people can find you.
Respond to comments on your broadcast. This will encourage them to watch another time.

Why You Should Mind Your Klout Score

by Yomi Ashiru | Jul 25, 2016 | Social Media Marketing, Social Media Tools

Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence via the ‘Klout Score’ which is a numerical value between 1 and 100. In determining the user’s score, Klout measures the size of a user’s social media network and correlates the content created to measure how other users interact with that content.”

Founded in San Francisco in 2009, Klout is a company that measures digital influence through data points from Facebook, Google+, Twitter, Instagram and other social media platforms. The higher your score, the more influence you are believed to have within your digital networks.

Why you should mind your klout scores? According to Gina Carr, an Entrepreneur and Speaker, Klout matters today for those who are influencers or those who want to be influential. Authors, Professional speakers, Actors, Marketing professionals and other leaders need to mind their klout Scores. Enterprises and companies also do have reasons to embrace klout, this will help them in making good decisions based on influence and klout provides a good way to quantify the amount of influence a person has online.

Mr. Carr further gives some principles on how to improve one’s klout scores. He calls the principle ABCs of social engagement. A is “Always be engaging, “B is “Be consistent” and C is “Connect.” This principle encourages one to firstly engage specifically with people on a personal basis; Facebook, LinkedIn groups, Google+ Communities and Twitter chats.

It is important to use Klout as a tool to gain a competitive advantage by gaining an understanding of prospective customers. Klout also offers a good way to provide a system of measurement for online influence. Though some critics have discredited the theory and they consider Klout insignificant to the social media industry. However, it has been discovered that with the help of Klout scores, businesses can have an idea of platforms where their customers are, giving them reasons to focus on these platforms and spend more time there.

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