Finding the Right Social Media Strategy for Your Brand
As a business, it is important that your tap into the social media market but if you are not careful, you will be wasting a lot a time and resource pushing your brand on the wrong network. Social media can make or break your brand. So, you have to review which social media strategy works best for your brand. In fact, it may be smart not to be on certain networks perhaps because you’re your target customers don’t fit with that network. You have to research and make an educated decision on which social networks work best for you. Now, most people believe that size matters when choosing a network consider the popularity of the network but relying on size alone is dodgy as consistent data network is hard to find and size in its self, doesn’t exist in a vacuum. You have to ask, do more users mean more competition for attention? Does the network fit your demographic? Know your target audience and what social media platforms they are most active on. This will go a long way in helping you map out a strategy for your brand.
Also, know your brand and the essence of it and try to understand about how this can be transformed into the social media communications. Define your goals. What do you wish to accomplish through your social media marketing? Short and long term goals help evaluate progress over the years.
Another strategy is to pay for campaigns. While most social media platforms offer free promotions, paid campaigns are more effective as they don’t have the limitations of free campaigns.
Dominique Jackson advises focus on visual branding. Your branding should be consistent across all channels as it will help people immediately recognize your company regardless of whatever site or App they’re on.
Pay attention to your competition can tell you what works and what doesn’t. learn from their mistakes and successes.
Develop a content that aligns with your overall messages and is appropriate for whatever channel you’re on. Use mixed media to deliver an engaging material to your audience. But keep in mind that whatever content you share should be consistent with the tone of voice your company represents.
And finally, build a relationship with your followers by liking, retweeting, sharing and commenting on their posts. You should also take the time to answer their questions and respond to comments.