How To Make Instagram Work For Your Brand
Instagram has over 500 million active users monthly. That’s 500 million prospective clients to market your products to, so why aren’t you tapping into this digital goldmine? Here is how to make Instagram work for you to grow your brand.
SHOW AND TELL
Instagram is all about visual content. Present solutions and your products in a pretty and creative way. Service provision companies can present a behind the scenes view on how services are provided, for instance. On this social platform, a picture really is worth a thousand words.
TWO OR MORE HEADS ARE BETTER THAN ONE
The global world is more receptive now to collaborations. You can partner with another brand to promote each other’s products and services thus reaching a wider range of users. Share customer success stories and mention (@) them. You can also share followers and customers’ pictures and posts.
CAPITALIZE ON #HASHTAGS AND SHOUT OUTS
Hashtags are used to make your brand easily found. Set up a hashtag for your company and use regularly. Also, incorporate the more popular ones into your post e.g. #tbt #tgif. Make use of industry related hashtags as well.
TAKE A PAGE FROM CULTS AND CREATE A FOLLOWING
You can achieve this by linking your other social media accounts; Twitter, Facebook, LinkedIn to your Instagram account. Like pictures and posts and follow to engage more people. Of course, the occasional freebies and perks don’t hurt.
ALL FUN AND NO PLAY? BALANCE BUSINESS AND FUN
Find a way to balance your business posts with motivational and fun posts as well. While you want to sell your products, you also want to seem approachable. Jack should be well rounded so he’s never dull.
HAVE A SCHEDULE FOR YOUR POSTS
Create a schedule on how regular your posts should be and what you want posted. You don’t necessarily need to post every day.
BUILD A GREAT PROFILE
Use a picture that best describes your brand as your profile picture. Use an Instagram name that is the same as or related to your business. Your Bio is what sells you. Keep it short, simple and interesting. Present your brand information as creatively as possible. Please don’t forget to add a direct link to your website.
JUST DESSERTS. REWARD YOUR FOLLOWERS
Make it rain for your followers occasionally by rewarding them with freebies; it could be for being your biennial follower to being the most active or even by random selection. You can also create contests that will serve both you and your customers i.e. you get promoted and they get rewarded. Everyone’s happy.
PEEK A BOO
Tease your followers by dropping sneak peeks of upcoming events, posts or products.
KEEP TRACK OF YOUR UPDATES AND PROGRESS
Get apps that help keep track of how you are doing on Instagram. Crowdfire helps keep track of your number of followers and unfollowers and Curalate helps you track a post’s likes and comments so you can see how it translates into new followers.
You would agree that there are pressing needs for every businesses to make use of Instagram as a marketing media, both the new and old businesses must embrace the ever growing social media platform. I understand that your business already has Facebook, LinkedIn, Twitter, Google + etc as means of marketing, but you do not have to stop there as sharing of images via Instagram would be a huge boost to your product or services, as it is certain that people are often fascinated to visuals than text. People are 40% more likely to have a better response to visual content as opposed to plain text
Here are a few tricks on how to market or promote our business via Instagram
- CREATE YOUR CREATIVE STRATEGY:
Knowing what your business has to offer people is a paramount question that needs to be answered. Why should they follow you on Instagram, when they are already following you on Facebook and Twitter? The trick here is to give them exclusive access to things that have more to do with your business location and your community than the actual promotions itself. When you’re using Instagram, think of personal engagement and the genuine interest of your audience as opposed to making your posts all about sales and promotions.
2. ALWAYS USE IMPORTANT HASHTAGS:
Many users have not mastered the art of effectively using hashtags from a business perspective, however, the beauty of hashtags from a business perspective is that it allows your posts to be visible to people who search for certain hashtags. The rule of thumb is to stick to about 4 to 7 hashtags, and make sure you make use of popular trending hashtag.
3. POST OFTEN, BUT NEVER OVER-SATURATE YOUR FOLLOWERS’ FEEDS:
The approved ways of going about this tip is to create a posting schedule when you think your followers are most active. This can be after work hours or during weekends or well into the night. In addition, it’s best to share content that you know your followers will like. How can you tell? Check out which content gets the most likes and comments and start sharing similar content. However, don’t exclusively post that content. It’s still best to add some variety to what you post.
4. MAKE USE OF USER-GENERATED CONTENT:
Learn how to involve your followers into your campaign by asking them for images that are related to your brand. It saves one from having to come up with your own content, but it’s great for people who genuinely want you to notice that they love your brand. You can ask them to submit photos of themselves using your product with a list of relevant hashtags they can use. Not only does this give you great content to work with, but their followers will also be able to see their post. In addition, you can even search for content related to your brand that users have shared in the past. Just remember to ask for their permission before you use their images.