Digital Marketing Tips to Drive Website Traffic
So, you have this awesome website to help you present your brand to potential customers but how do you get them to visit your website and purchase your product/service? Below are easy digital marketing tips you can use to drive traffic to your website.
- Google Local
This is one of the few digital marketing shortcuts a business can take when trying to appear to their target audience on Google search. It takes little work to set up Google Local; once set up your business will automatically appear for your primary service.
- Create Social media page
Social media websites and apps are some of the most popular sites in the world with Facebook in the lead. By setting up social media profiles, posting and sharing content and getting involved with conversations in your industry, you will be able to communicate with your potential customers. You will also build your brand and attract traffic to your website, which can then lead to sales.
- Know that content is king
Create content that is engaging for your potential customers. You can do this by writing naturally in a conversational tone; don’t be too focused on sales as this can turn customers off. Be unique and make sure to use relevant keywords.
- Provide links to your website
Another way to get a higher ranking for your brand on Google is by having high quality links from other websites point to your website. It makes your website look more popular. Think about potential areas you can gain links from and ask for a link to your site.
- Image optimization
This is often overlooked but equally important to get right. If you want to help your image and page rank Google and Google image search, you will need to make sure to optimize your images to be picked up by search engines.
- Send E-shots
Sending e-shots or emails to your database of clients can go a long way in driving traffic to your website. The latest software can make it easy to send out emails in as little as 20 minutes. If you are writing new content, make sure people who are already interested in your products/services are receiving your latest updates via emails.
- Brand consistency
Finally, make sure your colours, logos, product/service information and everything to do with your brand online is consistent. There has to be cohesion in the messages being passed across on all your social media platforms and website. It won’t do to offer a product/service on your social media that isn’t available on your website. It will turn customers off and drive them to your competition.
AI IN DIGITAL MARKETING: A RISK?
AI short for Artificial intelligence, a well-known term without a solid definition and a popular expression in innovation that has everybody sitting up to focus. Nils J Nilsson, an establishing scientist in the field, defines it as “that movement dedicated to making machines keen, and insight is that quality that empowers an element to work suitably and with prescience in its environment”.
In Digital Marketing, promoting is a center part of advanced showcasing. With a rise in AI popularity, anyone in the field of substance or computerized showcasing can be a tad worried by the likelihood of machines gobbling up the occupations of human writers. Is the risk genuine?
Picture this. You wake up one day and find that the production of content has suddenly turned into the duty of a machine and not a human. It is imperative to discover a response to this question particularly when advertisers and journalists are such a great amount of stressed over their employments, spending plans, and methodologies in the wake of expanding mechanisation.
Gartner, an American research and admonitory firm, anticipated that 20% of all the business will be created by machines by the year 2018. Notwithstanding, they likewise added that it is material to formal archives, reports, white papers, public statements, and other formal business. It unmistakably implied that it didn’t have any significant bearing to experimental writing, where human feelings, basic considering, examination and imagination are required.
Content creation is relevant to the tedious, manual and exhausting occupations. It is very normal as people can’t satisfy the request of delivering high volumes of such information, where an abnormal state of precision, reiteration, and information section is required.
Creation that requires unique thoughts and innovative believing is more averse to be in danger because of composing robots. Would you be able to envision a machine producing with incredible thoughts and that can be devoured by the cognizant customer?
It is better to infer that digital marketing is in a condition of transition. The truth will surface eventually whether it will be overwhelmed by artificial intelligence or not.
Why You Need Digital Marketing As A Brand
Digital marketing aka data driven marketing is the marketing of products or services using digital technologies mainly on the Internet. Digital marketing techniques include but are not limited to, search engine optimization (SEO), content marketing, social media marketing, influencer marketing etc. Though it became popular in the early 2000’s, digital marketing has been around much longer. There are a million reasons why you need digital marketing as a brand.
Now, according to Kevin Green, digital marketing is similar to modern architecture in many ways. An object can take several different shapes and be adorned with a variety of different elements. But it is up to the marketing architect to understand what is acceptable to the masses and meet social expectations. Go too far, you become invasive and over saturate the market. If you don’t go far enough, then you don’t meet the expectation of your target audience.
With both competitors and potential customers constantly online, digital marketing is the only way to stay ahead and provide your target audience the value and utility they are looking for. But without a digital strategy, how do you know you’re marketing in the right place, appealing to the right audience and being shown at the optimal time?
Here’s why you need a strategy.
– You need to have a powerful online value proposition that will help you differentiate your online service to encourage new customers to engage and existing, stay loyal.
– Also, you need to know your online market share.
– In addition, with digital marketing you can track your website traffic. Using digital analytics software like Buffer and hubspot, you can see the exact number of people who visited your website’s homepage, how many pages they visited etc.
– Lastly, it builds your brand, provides convenience and is cost effective.