by Onyia Ifeluwa | Aug 22, 2017 | Online Advertising
Pay Per Click Benefits and Opportunities For Growing Your Business
Pay search or pay per click (PPC) advertising typically refers to ‘sponsored result’ on top or side of the search engine page (SERP). You only pay when your ad is clicked. You can tailor your PPC ads to appear when specific search terms are entered, creating ads that bare targeted to a particular audience. PPC ads are flexible, and most importantly, effective for many different types of organizations. They are also contextual advertisement- ads that appear when a person is searching for a particular keyword or term. Well managed and optimized PPC campaigns can be considered a cost effective form of advertising. It adds a great option to compliment your inbound marketing efforts and maximize your coverage on. There are lots of pay per click benefits that your business can enjoy.
Speed -to- market– Unlike organic SEO, PPC ads can be launched quickly, bringing targeted traffic and qualified leads to your website.
Reach and Brand recognition – Additional traffic can be sent to your website, expanding your online visibility and helping you established your brand as a leader in your industry. you can use PPC to target keywords related to your industry so that people searching for those keywords will constantly see your ads. Although general keywords will not generate more sales, indirectly they help you increase brand awareness and establish your business as an authority in your industry.
Highly-targeted website traffic– Assigning different ad copies for specific keywords and demographics can dramatically increase the quality of website traffic. PPC ads also can be scheduled to run during the best sales periods and in specific geographic regions.
Testing capabilities– PPC is a great way to provide low-key testing for keywords, enabling you to determine if a full site optimization campaign is worthwhile. It is also great for landing page A/B testing, allowing you to direct traffic to your choice of different pages of your site in order to find which pages convert at the highest rate.
Maximize the return on your marketing investment– Because you pay for PPC only when an ad is clicked, it is easier to manage costs, track conversions and determine your ROI. Cost-per-conversions are valuable when comparing your PPC campaign ROI against other marketing tactics. Data is reported accurately and correctly and campaign results can be tracked extensively.
NO dependencies on SEO or Google Algorithmic changes– Once you create profitable campaigns, you no longer need to worry about Google and the changes they are making to their ranking algorithms.
Open your doors to local customers– PPC is highly effective for local search. People searching using their mobiles for products or services in their area can see your ads, click them and get instruction on how to search your store. According to statistics, 75% of people are, most likely to visit a store if they find it in the search result.
In conclusion, to fully benefit from PPC make sure you don’t spend more than the return you get, optimize your campaigns and test different scenarios, ads, and strategies until you find what works best for your brand. Also, always check what your competition is doing in PPC. Although PPC drives visitors to websites, potentially grabbing prospects’ attention, marketers must ensure to continue to nurture and develop a lasting relationship with them. PPC alone will only offer limited results. With no brand awareness or value proposition, PPC campaigns may only attract window shoppers.
by Yomi Ashiru | May 30, 2017 | Business, Online Marketing, SEO
How To Generate Leads For Your Business
For a business to survive, it needs to generate leads. Lead generation is the process of sourcing sales leads. It is the creation of awareness and the initiation of a person/company’s interest in your brand’s service or product. A lead can be a person or company you hope to win as a future customer for your service or product. A warm lead is when a person/company has indicated interest in your service or product. Lead generation is the gateway to keeping a business afloat. Here are some how tos to help you generate leads for your business.
– Identify your target audience. You can’t reach and sell to your ideal customer if you don’t know who that is.
– Deploy outbound and inbound marketing.
– Develop and optimise informative content. High quality content attracts traffic to your website. Include images and videos to encourage shares.
– Use Email marketing as it involves direct engagement.
– Improve the search engine optimization ( SEO ) of your website so you can appear on the first page of Google for keywords that describe your product or service. This helps drive traffic to your website and increase your inbound sales leads.
– Get your customers to recommend and encourage other people they know to seek out your product /service. Referal systems make you more professional and bring higher profits.
– Tweet promotion is another way to go. Linking relevant promoted tweets to a business website’s landing page is an excellent way of optimizing their potential. The tweets should be interesting and valuable to the audience.
– Create and make posts on LinkedIn.
– Create communities on Google+. Google+ allows businesses to bring prospects together in groups called communities. You can reach prospects in these communities for conversions.
– Landing pages are also great for generating leads. Make sure the pages are specific, have useful content and are pleasing to the eye.
– Share reviews, nominations and awards you’ve received. These prove you’re a valued vendor.
Follow these tips and watch your business grow.
Some of these leads have been culled from
www.marketingwizdom.com
www.b2bmarketing.com
www.jeffbullas.com
www.thebalance.com
www.blog.startafire.com
by Yomi Ashiru | May 29, 2017 | Business, Online Marketing, SEO
Why You Need Digital Marketing As A Brand
Digital marketing aka data driven marketing is the marketing of products or services using digital technologies mainly on the Internet. Digital marketing techniques include but are not limited to, search engine optimization (SEO), content marketing, social media marketing, influencer marketing etc. Though it became popular in the early 2000’s, digital marketing has been around much longer. There are a million reasons why you need digital marketing as a brand.
Now, according to Kevin Green, digital marketing is similar to modern architecture in many ways. An object can take several different shapes and be adorned with a variety of different elements. But it is up to the marketing architect to understand what is acceptable to the masses and meet social expectations. Go too far, you become invasive and over saturate the market. If you don’t go far enough, then you don’t meet the expectation of your target audience.
With both competitors and potential customers constantly online, digital marketing is the only way to stay ahead and provide your target audience the value and utility they are looking for. But without a digital strategy, how do you know you’re marketing in the right place, appealing to the right audience and being shown at the optimal time?
Here’s why you need a strategy.
– You need to have a powerful online value proposition that will help you differentiate your online service to encourage new customers to engage and existing, stay loyal.
– Also, you need to know your online market share.
– In addition, with digital marketing you can track your website traffic. Using digital analytics software like Buffer and hubspot, you can see the exact number of people who visited your website’s homepage, how many pages they visited etc.
– Lastly, it builds your brand, provides convenience and is cost effective.
www.wikipedia.org
www.blog.hubspot.com
www.smartinsights.com
www.toprankblog.com
by Yomi Ashiru | May 16, 2017 | Business, Social Media Tools
Bringing Your Business Live On Facebook
As a brand, have you considered bringing your business live on Facebook?. Videos on social media has moved from just posting a pre–recorded video to streaming live from wherever and Facebook which launched its live video feature in 2015, is the biggest platform for live videos with over 25% of users watching live streams daily and still growing. Available to all pages, profiles and Facebook groups, users can broadcast live videos using only their smartphones. With users watching 100 hours of videos on Facebook every day and every one out of five users watching live videos, here’s why you should add Facebook Live to your content strategy:
- More than 20% of people watch live videos on Facebook
- Users in over 60 countries can share Facebook live videos
- People comment 10 times more on live videos
- Facebook live has its own notification system. Users can subscribe to a particular broadcaster if they choose, which means they’ll be notified when said broadcaster goes live.
- Users can send invitations to friends while watching a live broadcast. This option is available from within the Live Video.
- Facebook provides two Live Video-specific metrics to help measure the success of your broadcast. Peak concurrent viewers which lets you know the highest number of viewers who were watching while it was live and viewers during a live broadcast which is a visual representation of the number of viewers during each moment of the live broadcast.
To use Facebook live, you have to put a few things in place to allow for a seamless stream.
- Plan your broadcast. Take time to figure out what your broadcast is about and what you want to say.
- Let your followers know when you are going live. You can also put up notifications on your other social channels. Ensure to put in all the right information like when, where and what you’ll be talking about.
- Write a good description on what the broadcast is about and why they should watch it.
- Tag your location so people can find you.
- Respond to comments on your broadcast. This will encourage them to watch another time.
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