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EFFECTS OF AI ON SOCIAL MEDIA

EFFECTS OF AI ON SOCIAL MEDIA

EFFECT OF AI ON SOCIAL MEDIA

Today’s world is an era of information explosion, with just a click information comes knocking. Social media is a part of our day-to-day life that can’t be ignored. Unsurprisingly, it has both positive and negative effects.

With social media platforms like Facebook, Twitter, Instagram, etc. the world has been inseparably connected, making communication, networking and relationship easier. Social media has grown over the years to become a large platform for entrepreneurs, businesses, organizations and various other professionals who seek identification and recognition at a moderate cost. And in order to succeed, businesses and organizations opt for Artificial Intelligence which is becoming more and more common in today’s world and social media seems to be doing the same. With the growing technology, a wide variety of tools are being used in order to target the right audience on social media. And AI is creating a better journey for users by developing a better user experience on social platforms.

Here’s how AI is transforming Social Media:
Statistics show that social media user base as of the year 2019 is estimated up to 2.77 billion. Artificial Intelligence needs to be properly applied, keeping the entire focus on the current business need. As social media users are growing at an unprecedented state, the business need is to efficiently process the unstructured data. And Artificial Intelligence is providing solution to exactly that.

A study by McKinsey has highlighted that, in the year 2016, Machine Learning constituted around 60% of the total external investment of approximately $8 billion to $12 billion towards AI. With upwards of 3 billion people logging into social media sites regularly, the process of optimising social media marketing has received a massive boost through the application of AI.

Approximately 2 billion internet users are active on social media. That’s almost one in every four people in the world. They are constantly updating their statuses, tweeting their every move and thought, uploading new photos and videos, or posting new thoughts and conversations. This is a whole lot of information that marketers could be using to target customers and sell products to them by using artificial intelligence.

Where AI is already incredibly helpful is where it’s being used as social media monitoring tools. They allow you to ‘listen’ to what is being said about your brand, your competitors and your industry in general. You can then use this data to understand your audience better and improve your marketing strategy. You can also be alerted to conversations about your brand or industry, and chime in at a relevant time. This allows you to be seen as an industry expert and useful resource.

The reality is it will take time for AI to ever replace authentic human conversations and interactions. Tools are already improved to the point where they can create strong bonds with customers. But it’s up to your staff to reach out and ensure those leads result in conversions. To read more about the importance of social media monitoring have a look at our recent article. It’ll give you some tips of how you can improve your online strategies and provide support for customers.

Empowering marketers:  companies are better leveraging social media through artificial intelligence. It’s helping them to better understand their customers buying personas, which, in theory, should help to market more relevant products.

Marketers can personalize content for their customers by understanding buying habits, people’s everyday environments and what motivates them to make their decisions. And AI can learn these habits at a rate much faster than any human. The ever-changing environment of social media makes it harder for companies to keep on top of trends. Which is why they are turning to AI to is a smart move. Machine learning algorithms analyze everything that is happening on social media in real time and convert the information to tangible data for marketers to utilize.

AI studies data and makes recommendations based on its findings. Such vast information would typically take months for a human to cultivate. Deep learning, algorithms, and data-sets empower AI, which in turn streamlines the process for marketers.

The main goal of any organization is customer satisfaction. Research has shown that about 60% of the organization’s priority is customer satisfaction. In order to gain high satisfaction amongst customers, organizations are striving to enhance their customer service. With the advancement of Artificial Intelligence in marketing, organizations can now deliver high-grade services to their customers.

Lastly, it is interesting to identify the fact that AI is here to aid business administration and enhance productivity.

Please, kindly share your thoughts or concerns on the topic; do you agree with our position on AI effect on social media? What are the possible changes you will like to see on social media as a result of AI?

Using AI as a Creative Marketing Tool

Using AI as a Creative Marketing Tool

Using AI as a creative marketing tool

When speaking about AI in marketing, the focus is usually on how AI can effectively process big data to make predictions, help marketers save time on repetitive tasks, or drive conclusions from big chunks of data but marketing is not only about crunching data — it is also about creativity. So, the question is: how will using AI as a creative marketing tool help marketing specialists complete creative tasks in the future?

Curating photos

Ever wondered why some images are more eye-catching than others? EyeEm created an AI that is able to decide if a picture is aesthetically pleasing by analyzing its content. The technology can even offer users a personalized ranking based on specific visual requirements. It can also generate a caption for each image so the user doesn’t have to bother with creating a keyword list.

Creating art

There is an artistic AI available to users as a mobile app. Pikazo is a free app that uses a deep neural network to create art. The AI combines two images to make one, really cool image. A user simply selects a photo to paint and chooses how to paint it then the machine does the rest. This is an excellent tool for marketers looking to create interesting photos for ads and social content.

Composing music

Jukedeck is an App whose AI can dynamically compose music in different styles, so users can easily create audio tracks for their company videos or even for personal use.  The music composed by Jukedeck’s AI is surprisingly indistinguishable from human-composed music. The tool is great for marketers who would otherwise resort to using a generic stock jingle.

With the few examples above, it is clear that AI is capable of solving a vast amount of tasks, including creative tasks.

This article has been adapted from VentureBeat

AI IN DIGITAL MARKETING: A RISK?

AI IN DIGITAL MARKETING: A RISK?

AI IN DIGITAL MARKETING: A RISK?

AI short for Artificial intelligence, a well-known term without a solid definition and a popular expression in innovation that has everybody sitting up to focus. Nils J Nilsson, an establishing scientist in the field, defines it as “that movement dedicated to making machines keen, and insight is that quality that empowers an element to work suitably and with prescience in its environment”.

In Digital Marketing, promoting is a center part of advanced showcasing. With a rise in AI popularity, anyone in the field of substance or computerized showcasing can be a tad worried by the likelihood of machines gobbling up the occupations of human writers. Is the risk genuine?

Picture this. You wake up one day and find that the production of content has suddenly turned into the duty of a machine and not a human. It is imperative to discover a response to this question particularly when advertisers and journalists are such a great amount of stressed over their employments, spending plans, and methodologies in the wake of expanding mechanisation.

Gartner, an American research and admonitory firm, anticipated that 20% of all the business will be created by machines by the year 2018. Notwithstanding, they likewise added that it is material to formal archives, reports, white papers, public statements, and other formal business. It unmistakably implied that it didn’t have any significant bearing to experimental writing, where human feelings, basic considering, examination and imagination are required.

Content creation is relevant to the tedious, manual and exhausting occupations. It is very normal as people can’t satisfy the request of delivering high volumes of such information, where an abnormal state of precision, reiteration, and information section is required.

Creation that requires unique thoughts and innovative believing is more averse to be in danger because of composing robots. Would you be able to envision a machine producing with incredible thoughts and that can be devoured by the cognizant customer?

It is better to infer that digital marketing is in a condition of transition. The truth will surface eventually whether it will be overwhelmed by artificial intelligence or not.

What Artificial Intelligence (AI) could mean for your business

What Artificial Intelligence (AI) could mean for your business

What Artificial Intelligence (AI) could mean for your business 

Originally the term Artificial Intelligence was created in the 1950s based on the possibility that machines could act like humans to perform general tasks without the need of a human. Simply put though, AI is a subfield of computer science. It is an aspect of technological progress, aimed at benefitting us in terms of making our tech more efficient. All of the tech giants are investing heavily in AI with Facebook revealing their plan to go all in into AI, AR, and VR at the annual F8 conference.

Forrester predicts that there will be more than a 300% increase towards investments in AI amongst all businesses in 2017. In 2016 there was almost $1.5 billion invested in just the first half of the year. AI will offer capabilities like predictive analytics, thereby reshaping your decision-making process and ultimately improving the way you and your brand work. As a business owner, you need to start thinking now how your organization can benefit from using it.

Artificial Intelligence brings technologies and processes together to make machines work smarter and to have the ability to discover insights, suggest predictions, and strategize recommendations.

AI is also not just about making your business run easier, but better. AI reflects the process of human self-improvement and operates based on acquiring knowledge over time. This means that AI is always learning from the data received to produce more refined outcomes. This means AI increases efficiency and productivity when delivering the products and/or services of your business and in the end finding ways in which to completely discard basic tasks.

Plus, not only does AI increase efficiency but it reduces the chances of critical mistakes to be made. By detecting unusual patterns like payment fraud or spam filtering, AI can notify businesses about suspicious activities.

As a marketer, it can be time-consuming to plan blog post topics, discover keywords, personalize and automate content, schedule social shares, test landing pages, and review analytics. If a machine was able to accurately create those tasks it would free up the marketer to enhance the recommendations. It would help us marketers, to optimize the content to ensure what we’re creating is actually relevant based on their behaviour.

More so, while advanced machines may replace low- skill jobs, AI technology lacks a key component which is intuition. This is where AI technology and humans work off of each other’s strengths to be able to work harmoniously to solve problems. Because of AI, there’s an increase in workplace productivity and efficiency.

AI will continue to be a hot topic for everyone. Staying ahead of its development is highly recommended for anyone wanting to benefit their business.

 

 

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