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With this brief information on Pinterest, perhaps you would understand what it stands for, and this could inspire you to joining the community of existing users of Pinterest if you are not, and could propel you to becoming an effective user of this platform if you have been a passive user.

What does Pinterest stand for? Pinterest allows users to save images and categorize them on different boards. They can follow other users’ boards if they have similar tastes. The evolution of Pinterest is based on the shared interest of its users and relies on its members to produce the content.

For those familiar with Pinterest, you should agree that the most popular categories you can find in this platform are home, arts and crafts, style/fashion, and food. So, if your business falls into any of this category, I am yet to understand what could be delaying you from joining the community of this users.

Silbermann said he personally wrote to the site’s first 5,000 users offering his personal phone number and even meeting with some of its users. For those unfamiliar with the name Silbermann, he is the CEO of Pinterest, and his full name is Ben Silbermann. To Silbermann, Pinterest summarized the company as a “catalog of ideas,” rather than as a social network, that inspires users to “go out and do that thing.

In December 2015, Pinterest launched a new way for users to monitor price drops on buyable pins. “When users save pins, they’ll get a heads up when a price drops in the form of an in-app notification and an email. They can then jump straight to that pin and make the purchase.” In August 2016, Pinterest launched a video player that lets users and brands upload and store clips of any length straight to the site. On August 23, 2016, Pinterest announced that it would be acquiring the team behind Instapaper, which will continue operating as a separate app. The Instapaper team will both work on the core Pinterest experience and updating Instapaper.

Before 2013, Pinterest only accounted for about 2 percent of global social-mediated sales; however, it has recently substantially increased to about 23 percent. People use social media sites like Pinterest to direct or guide their choices in products. However, at this time, the data collected from Pinterest is predominantly from female users. A recent study found that 80% of Pinterest users are women.

Pinterest won the Best New Startup of 2011 at the TechCrunch Crunchies Awards. At the 2012 Webby Awards, Pinterest won Best Social Media App and People’s Voice Award for best functioning visual design.

In March 2017, the company came under the scanner of the Chinese Internet laws. China has decided to block Pinterest. This decision came as a major shock to the users in China and further throws light on China’s curtailment of freedom of speech.

Internet service providers in India had blocked Pinterest following a Madras High Court order in July 2016 to block a list of around 225 “rogue websites indulging in online piracy and infringement of copyright”. Considering that Pinterest is an online bulletin board and not a file sharing service or a video streaming service, it was a surprise for many. The block was temporary.

It is not surprising that irrespective of this disapproval by the above countries, many of her citizens admit the importance of this powerful platform. Pinterest can add a lot to your business than you can ever imagine.

Thanks for the presence of Wikipedia, the free Encyclopedia, and majority of the information on this article was gotten from it.

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