How To Make Instagram Work For Your Brand
Instagram has over 500 million active users monthly. That’s 500 million prospective clients to market your products to, so why aren’t you tapping into this digital goldmine? Here is how to make Instagram work for you to grow your brand.
SHOW AND TELL
Instagram is all about visual content. Present solutions and your products in a pretty and creative way. Service provision companies can present a behind the scenes view on how services are provided, for instance. On this social platform, a picture really is worth a thousand words.
TWO OR MORE HEADS ARE BETTER THAN ONE
The global world is more receptive now to collaborations. You can partner with another brand to promote each other’s products and services thus reaching a wider range of users. Share customer success stories and mention (@) them. You can also share followers and customers’ pictures and posts.
CAPITALIZE ON #HASHTAGS AND SHOUT OUTS
Hashtags are used to make your brand easily found. Set up a hashtag for your company and use regularly. Also, incorporate the more popular ones into your post e.g. #tbt #tgif. Make use of industry related hashtags as well.
TAKE A PAGE FROM CULTS AND CREATE A FOLLOWING
You can achieve this by linking your other social media accounts; Twitter, Facebook, LinkedIn to your Instagram account. Like pictures and posts and follow to engage more people. Of course, the occasional freebies and perks don’t hurt.
ALL FUN AND NO PLAY? BALANCE BUSINESS AND FUN
Find a way to balance your business posts with motivational and fun posts as well. While you want to sell your products, you also want to seem approachable. Jack should be well rounded so he’s never dull.
HAVE A SCHEDULE FOR YOUR POSTS
Create a schedule on how regular your posts should be and what you want posted. You don’t necessarily need to post every day.
BUILD A GREAT PROFILE
Use a picture that best describes your brand as your profile picture. Use an Instagram name that is the same as or related to your business. Your Bio is what sells you. Keep it short, simple and interesting. Present your brand information as creatively as possible. Please don’t forget to add a direct link to your website.
JUST DESSERTS. REWARD YOUR FOLLOWERS
Make it rain for your followers occasionally by rewarding them with freebies; it could be for being your biennial follower to being the most active or even by random selection. You can also create contests that will serve both you and your customers i.e. you get promoted and they get rewarded. Everyone’s happy.
PEEK A BOO
Tease your followers by dropping sneak peeks of upcoming events, posts or products.
KEEP TRACK OF YOUR UPDATES AND PROGRESS
Get apps that help keep track of how you are doing on Instagram. Crowdfire helps keep track of your number of followers and unfollowers and Curalate helps you track a post’s likes and comments so you can see how it translates into new followers.