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Do you know your competitors are using SEO as an effective mean of attracting business? Why? It is because people are finding and engaging with their websites, while yours is virtually invisible. SEO is marketing their brands day and night, keeping them one step ahead of you.

With more than 300 million active websites on platforms like Google and Bing, how do you think people are going to find your company website? SEO not only drives visitors from your target market to your website by making it visible, it gives your domain more authority – something that will ultimately see your brand ranked higher in search engine results and make it easier for people to find and engage with it.

Now, what do you understand as SEO? It is a combination of things that start with a good, well-designed and accessible website that must be mobile friendly. From there, SEO plays a pivotal role through page titles, descriptions (meta data), headings, keywords and internal links. Essentially, it is all about using the right keywords, content and links to make your website rank highly in search engine results.

Businesses can further boost their SEO with great content that is both original and important, as well as further utilising those all-important keywords. Ensuring fresh content, using those keywords again, is uploaded on a regular basis is also vital. A website should never be left to stagnate. Tip: use social media posts that include links to your website to drive traffic and further boost your SEO.

Location is a vital keyword, if your business attracts customers from a defined area. It should be used in page titles, headings, keywords and meta data. For larger businesses, perhaps those which operate on a global scale, location is not important – it’s solely the words or phrases that people looking for that type of business are most likely to use when referring to a search engine. To help you determine which words and phrases people most use to find a business like yours, you can use a free keyword rank checker undertake your own research or employ the services of an SEO expert.

Here are some reasons you need embrace SEO:

1. It is marketing your brand 24/7. 2. SEO drives more traffic to your website. 3. You get better conversion ratesIt is one of the most cost-effective ways to promote a business.

Place this in mind, without SEO, your website might as well be invisible. It will be lost in a sea filled with hundreds of millions of other websites, with nothing to make yours stand out from the crowd. Effective SEO targets your preferred audience. It is then down to your content to sell visitors your products and services. Good SEO and great content will increase conversion rates, meaning more visitors to your website will spend money with your business.

It is estimated that as much as 93 per cent of the world’s online activity starts with a search engine. Up to 75 per cent of those using search engines don’t look past the first page – making it vital that your business is ranked highly. You don’t have to advertise to get clicks – research has shown that a majority of those using search engines will click on an organic link rather than a paid-for one.

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