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Essential Tips to Master Your SEO Conversion

SEO Conversion, Scubed Studios, scubedstudios

Written by Dotun Olagbadebo

Oladotun Olagbadebo is a social media manager, content writer and developer at Scubedstudios with a B.A in English from Lagos State University and a Diploma in Broadcast Journalism from Nigeria Broadcast Academy.

SEO

20 Nov, 2017

Essential Tips to Master Your SEO Conversion

Search Engine Optimisation is a staple when it comes to any digital campaigns. Through SEO, you can accurately provide what your customers need as they search the web. The options online are endless. As a marketer or business owner, make sure that you master your SEO Conversion. the following are easy steps you can take to  master your SEO conversion.

1. Use Your Data Wisely
Google Analytics can help you identify your target market properly. You will be able to understand what your customers need and know just how to address them.
Your website, social media channels, and blogs are brimming with data that you should not ignore. Study and analyse this data because this can give you the following information:
The behaviour of your audience on your website.

  • Items or links commonly used by the users.
  • Website features that are not used.
  • The best performing social media channels.
  • The impact of pictures, videos, articles, and other elements.
  • Time of the day when there is more traffic to your website.
  • The features on your website that need improvement.

2. Conduct A/B Tests
After collecting and carefully analysing your data about customers, never assume, but rather test your hypotheses. One of the critical elements in SEO conversion is testing. Any marketer or business owner must run A/B tests to know what works and what doesn’t, what needs troubleshooting and what to avoid altogether. A/B testing means running a test between two version of a website to check which ones perform better. Consequently, the version that wins is the one which gives a high rate of conversion. Check out various A/B testing tools on the web to run your comparison.

3. Highlight the Features of Your Product or Service
Your customers see many advertisements every day. Various products and service promos are right in front of their eyes. Do not let your product or service drown among all of these things. Once customers visit your website, make sure that they see the focal points of your product and service features.

4. Excite Your Visitors When They See Your Landing Page
Upon arriving at a website, customers only have a few seconds to view your site. If nothing seems attractive to them in that span of time, they will automatically leave and go on to another website. Stay simple and straight to the point.Show premium quality.Offer the exclusivity of a feature.Create something fun.Always be authentic.

5. Do Not Ask Everything
Limit the information you request from customers. Do not exhaust your website visitors by asking a lot of questions, if you do they will automatically leave your site. Ask only a few necessary items.

6. Create a Guarantee for All Purchases
Give your customers peace of mind by telling them that you will give them a refund should something go wrong with the product or service. You can offer a 1-year warranty service, free-replacement within a specific period, or a no-questions-asked full refund. This offer is a useful SEO conversion trick because it reduces risks on the part of the customer. Furthermore, they can just buy your product knowing that their money is safe.

7. Make Payment Easy
Make the buying process easy. One way to promote SEO conversion is by offering various payment options to customers. Below are some of the payment options you can explore:
PayPalCredit or Debit Cards

  • Wire Transfers
  • Online Banking
  • ePayments
  • Electronic Check
  • Mobile Payments

8. Highlight Great Customer Reviews
Let your website sell your products through customer reviews. Allow customers to leave comments and feedback about their experience with your website and the offers you provide. When your visitors see that others are satisfied, it will make their buying decision easier. In addition to that, do not discourage negative reviews. These comments will help you improve.

9. Chat with Your Customers
Sometimes, your customers are too tired to go through your website. They need immediate answers to their urgent needs. To address this, offer a live chat feature so that you can provide real-time information to your site visitors. Chat tools are an excellent SEO conversion feature.

10. Provide Contact Details to Your Audience
Make correspondence easy by including contact details on your website. Providing these makes you more reliable to the customers, too.
Also, some of your customers would prefer to speak to an actual person. They will look for a contact number on your website which they can call. Make your contact details easy to find and clear.

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