Your customers are not just some sort of statistics. They are individuals with feelings; hence you should treat them in likewise manner. And the best form of doing this is by actively engaging them.
Why do you think many of the big tech companies remain on top of the business log? These companies know the relevance of engagement. So, here are some Facebook tips that would help you actively engage with your customers and fans.
- Post at the Right Time (based on Facebook Insights)
I’m sure you heard about this. The best time to post is:
- 12 PM
- 3 PM
- 7 PM
Every study will show a different result because the best time to post varies based on industry and demographic, and of course geographical location.
- Post About Trending Topics
If you don’t know yet, the news feed algorithm will reward posts that are about topics trending on Facebook.
What you can do is find potential topics that your customer will be talking about. For example, if you know your customers will be watching the presidential debate, you can post content around this, and ask which candidate they’ll be supporting. It’s a fun way to interact with your fans. This further help you develop your customers’ profile.
- Share Random Thoughts
What’s on your mind today? Just share whatever comes to mind just to see if fans respond. You’ll never know if some of your fans might be thinking the same recently. This type of post also spices things up a little. Don’t be surprised if it’s your most responsive post yet; you never can know until you try.
- Ask Fans About Business Decisions
Does your company need a new logo? Trying to decide on some new product features? Don’t know what you should be writing on your blog or maybe you don’t know what you should be writing on your blog.
Why not ask your Facebook fans? This is a great way to bost engagement in a hurry. I’m sure your fans will have a lot of question for you.
- Use 3 Ps of Posting
To make sure you get engagement and reach on your page. Use the 3P’s of posting to adjust to whatever algorithm changes Facebook throws your way.
The 3Ps will allow you to spice up your content and add value to your fans. Stay personal, purposeful and promotional and see how your engagement receive more acceptance.