Content marketing is not an ad on a billboard, newspaper or a one-page spread in a magazine. The idea central to content marketing is that a brand must give something valuable to get something valuable in return.
Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent.
Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.
The ability to create relevant, accurate and valuable content is imperative. This will surely help in modifying and changing consumers’ behaviour to your advantage. And this is an ongoing process that is best integrated into your overall marketing strategy, and it focuses on owning media, not renting it.
According to a report, a research carried out reveals that 80% percent of business decision makers prefer to get company information in a series of articles versus an advertisement. Seventy percent say content marketing makes them feel closer to the sponsoring company, while 60 percent say that company content helps them make better product decisions. Think of this – what if your customers looked forward to receiving your marketing? What if when they received it, via print, email, website, they spent 15, 30, 45 minutes with it?
Sharing good content and making use of good strategy is beneficial for both customers and businesses, as customers tend to submit their loyalty to business organizations that shares content with it. However, as a business owner, one must not be carried away as it goes above just sharing good contents, because the consistent sharing of these contents is as well important.
“If we run an ad without context around it, that’s not good for anyone. The lines are clearly drawn so everyone knows what they are getting into.” Grant Jones
Content marketing and sharing is not just about the present but also the future, as it is predicted that the successes of many businesses will be affected adversely by how they share their contents.