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5 Key Benefits Of SEO For Small Businesses

5 Key Benefits Of SEO For Small Businesses


The importance of SEOs in businesses cannot be over-emphasized, for it helps in owners of businesses to create a fast, robust and user-friendly websites that rank higher in search engines and brings more qualified potential customers to their sites.

      The following are some major benefits of SEO for small businesses.

(1)  It creates a faster, smoother and user-friendly website.. If a website is well-structured, clean and unclustered, it will make a casual visitor stay longer, thereby decreasing bounce rate and increasing page views. Also, highly relevant content keeps readers happy as they provides answers and solutions to their problems or curiosity. It also gives them an answer to the exact thing they come to look for in your site.

(2)   It brings in more customers to your sites  and not just ordinary customers but also targeted customers. It is also relatively cheap and a more efficient marketing strategy used today.

(3)   It has a better rate of conversions. SEOs optimizes websites, loads faster, are easy to read and surf, and will display in almost types of devices. Websites that are easy to read and navigate are more likely to grab and hold attention from your readers or visitors. They may eventually become your loyal customers, subscribers and returning visitors.

(4)   SEOs helps in building brand awareness. For a small business to build a better brand awareness, it is important it use an SEO. This is because when your sites appear on the first page of a major search engines like Google, Yahoo and Bing, your potential customers are more likely to trust your brand when they search for a particular term rather than other brands that do not have a strong website.

(5)   It enables you to bypass a competition. When you use a SEO and your competitor does not, you have every tendency to attract more customers to your website than your competitor. Your business will also grow faster and become more successful in time than your competitor’s.

       With these benefits listed above, As a small business owner, you should utilize SEO to build a strong web presence and bypass your competitors to gain new customers for your business and take it to the next level.

Social Media Changes in 2018

Social Media Changes in 2018

So last year in the social media world was a bit mad. There were so many big changes that left one’s head spinning. Here are just a few that we noticed.

#1: User lost confidence in Facebook as a whole last year. From issues with Cambridge Analytica, combined with the non-stop negative press about how Facebook used your profile data, prompted a lot of people to find new places to hang out online.

#2: Twitter cracked down on automation. If this has been part of your plan, that’s a strategy that’s no longer working as Twitter cleaned up its user experience. And deleted many suspect accounts.

#3: Facebook reduced the reach of all content. In an effort to refocus its users on meaningful conversations, FaceBook essentially halted most organic reach. Goodbye traffic!

#4: Instagram launched IGTV. In an attempt to create an alternative to YouTube, they created a new long-form vertical video platform.

#5: YouTube rolled out Stories. Not wanting to be left behind, they decided to become “Instagram-like.”

#6: Facebook overhauled groups. Adding Watch Parties, analytics, and badges for active users, FB went all-in on this product.

#7: LinkedIn revamped groups. This Microsoft-owned platform decided to overhaul its groups product to appeal to more users.

And let’s also not forget the global rollout of FB Watch, new ads formats (think Stories ads and ThruPlay), and GDPR…
There’s a pretty good chance your strategies have been thrown out the window. The only constant in our industry is change. Industry analysts expect 2019 to be a breakout year for innovation as the social platforms shake off the GDPR changes and focus on competitive differentiation.

Improving Your Lead Generation Using A/B Testing

Improving Your Lead Generation Using A/B Testing

Improving Your Lead Generation Using A/B Testing

A/B testing or split testing is comparing two versions of a web page to see which one performs better. This allows you to make more out of your existing traffic.  You can A/B test anything on your website; your headlines, subheadings, testimonials, paragraph texts, links, images etc. Advanced tests can include pricing structures, sales promotions, free trial lengths, navigation and UX experiences, free or paid delivery, and more. A/B testing is a great way towards improving your lead generation website. So, what areas should you improve using A/B Testing?

  1. Navigation menu

The navigation menu can have a big impact on visitor behaviour. Tweak the phrasing of menu items as well as the order, and see what results in more clicks. You could also try experimenting with different formats like a horizontal or vertical menu – or a fixed bar that stays put when visitors scroll down.

  1. Content offers

You have some great educational content that will help take visitors through the buying cycle. But which will you promote the most? You could offer an introductory guide as a free download on the home page. But perhaps linking to your blogs, and offering the download there, might get a better response.

  1. Images

There are many different options for how to display images on your site. Will you use people, products, places or illustrations? Images can be appealing, but don’t jump to conclusions. They might actually be distracting from the action you want visitors to take. Sometimes, less is more.

  1. Call to Action

A call to action refers to any device designed to prompt an immediate response or encourage an immediate sale. What you do with your call to action can make a big difference to how many leads you generate and convert. Think about phrasing, positioning, colour, and whether you use buttons or links. Do you have a lot on the page, or just one?

  1. Personalization

You can personalize a website in many different ways; by location, recommended purchases, and different messaging for new and returning visitors. If you know someone has already downloaded content, you could test what follow-up offers work best.

  1. Tone 

It’s not just what you say, but how you say it, too. You might have been writing blogs using an authoritative voice, but find that more irreverent copy generates more leads. Or perhaps you’ve been trying to express excitement, when actually a more down-to-earth voice will gain more trust.

  1. Forms

The design of your forms on landing pages can make a big difference to how many leads you generate, and this is a key area where people might drop out of the buying cycle. You need to make sure you are gathering important information without putting people off. Will you just ask people for an email address, or their name and job title as well?

  1. Mobile UX

You absolutely must consider the experience of visitors using mobile devices. Mobile screens can display less content – so test different navigation options like scrolling, buttons, and blinds to see what works best. The size of images and headers is another important consideration.

  1. Social media

Don’t forget to think about how you provide people with options for sharing your site’s content on social networks. You could test different sizes, designs and positioning of sharing buttons. How will you prompt people to join your networks?

  1. Pricing

How you display pricing information is one of the most sensitive and important things to consider. Should you present prices immediately, or wait until further in the buying cycle? And how prominently should you do it? For subscriptions, is it better to display annual or monthly prices?

As you can see, there are lots of different aspects of your site you can play around with – and some of them can make a really big difference. Making judgment calls on all of this is a daunting prospect. Thankfully, A/B testing can help by giving you the hard data.

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Why You Should Do a Social Media Audit of Your Brand

Why You Should Do a Social Media Audit of Your Brand

Why You Should Do a Social Media Audit of Your Brand

Now, I know the word “audit” sends the shivers down your back and conjures up the image of the boogeyman used to scare business owners into updating their tax payments. However, as a business owner it is imperative you do a social media audit of your social media marketing. A social media audit is a series of steps taken to evaluate and optimize a business’s social media profile and strategy. Below are eight reasons why you should do a social media audit of your brand.

Why you should do a social media audit of your brand

  • A social media audit gives you the opportunity to see what’s working and what’s not in your social media strategy and thus, allows you learn how to improve upon it for the future.
  • The information gotten from an audit allows you to develop a strategy if you don’t already have one and if you do what areas to tweak and improve upon.
  • An audit also helps to evaluate what the future goals for your social media strategy should be and start connecting your content marketing to it.
  • In addition, Everyone stands to benefit from an overview of their social media standing; from the top man down to the social media account handler.
  • With many moving parts going on with social media today, an audit helps you uncover the hidden gaps.
  • A social media audit from an objective social media guide empowers you to know which areas to focus your resources on for maximum result.
  • A social media audit helps you find out why your social media isn’t converting, pinpoint areas in need of improvement and discover how to get more conversions.
  • Also, by assessing how your competitors are faring on social media, an audit reveals how to get more customers thus giving you an advantage.

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