by Dotun Olagbadebo | Nov 20, 2017 | SEO
Essential Tips to Master Your SEO Conversion
Search Engine Optimisation is a staple when it comes to any digital campaigns. Through SEO, you can accurately provide what your customers need as they search the web. The options online are endless. As a marketer or business owner, make sure that you master your SEO Conversion. the following are easy steps you can take to master your SEO conversion.
1. Use Your Data Wisely
Google Analytics can help you identify your target market properly. You will be able to understand what your customers need and know just how to address them.
Your website, social media channels, and blogs are brimming with data that you should not ignore. Study and analyse this data because this can give you the following information:
The behaviour of your audience on your website.
- Items or links commonly used by the users.
- Website features that are not used.
- The best performing social media channels.
- The impact of pictures, videos, articles, and other elements.
- Time of the day when there is more traffic to your website.
- The features on your website that need improvement.
2. Conduct A/B Tests
After collecting and carefully analysing your data about customers, never assume, but rather test your hypotheses. One of the critical elements in SEO conversion is testing. Any marketer or business owner must run A/B tests to know what works and what doesn’t, what needs troubleshooting and what to avoid altogether. A/B testing means running a test between two version of a website to check which ones perform better. Consequently, the version that wins is the one which gives a high rate of conversion. Check out various A/B testing tools on the web to run your comparison.
3. Highlight the Features of Your Product or Service
Your customers see many advertisements every day. Various products and service promos are right in front of their eyes. Do not let your product or service drown among all of these things. Once customers visit your website, make sure that they see the focal points of your product and service features.
4. Excite Your Visitors When They See Your Landing Page
Upon arriving at a website, customers only have a few seconds to view your site. If nothing seems attractive to them in that span of time, they will automatically leave and go on to another website. Stay simple and straight to the point.Show premium quality.Offer the exclusivity of a feature.Create something fun.Always be authentic.
5. Do Not Ask Everything
Limit the information you request from customers. Do not exhaust your website visitors by asking a lot of questions, if you do they will automatically leave your site. Ask only a few necessary items.
6. Create a Guarantee for All Purchases
Give your customers peace of mind by telling them that you will give them a refund should something go wrong with the product or service. You can offer a 1-year warranty service, free-replacement within a specific period, or a no-questions-asked full refund. This offer is a useful SEO conversion trick because it reduces risks on the part of the customer. Furthermore, they can just buy your product knowing that their money is safe.
7. Make Payment Easy
Make the buying process easy. One way to promote SEO conversion is by offering various payment options to customers. Below are some of the payment options you can explore:
PayPalCredit or Debit Cards
- Wire Transfers
- Online Banking
- ePayments
- Electronic Check
- Mobile Payments
8. Highlight Great Customer Reviews
Let your website sell your products through customer reviews. Allow customers to leave comments and feedback about their experience with your website and the offers you provide. When your visitors see that others are satisfied, it will make their buying decision easier. In addition to that, do not discourage negative reviews. These comments will help you improve.
9. Chat with Your Customers
Sometimes, your customers are too tired to go through your website. They need immediate answers to their urgent needs. To address this, offer a live chat feature so that you can provide real-time information to your site visitors. Chat tools are an excellent SEO conversion feature.
10. Provide Contact Details to Your Audience
Make correspondence easy by including contact details on your website. Providing these makes you more reliable to the customers, too.
Also, some of your customers would prefer to speak to an actual person. They will look for a contact number on your website which they can call. Make your contact details easy to find and clear.
by Dotun Olagbadebo | Oct 6, 2017 | SEO, Web Design
Five Benefits of a Great SEO
When you’re conducting business online, the importance of SEO can’t be overestimated – a carefully planned SEO strategy is the best guarantee to ensure your position in Google’s search results. If your SEO strategy isn’t up to par, it’s a given that you’ll end up buried low in the search results, and that’s not where you want to be.
However, SEO is a tough subject to master; it requires time and effort like no other digital marketing strategy. Of course, SEO brings with it its unique benefits with experts claiming that SEO was, is and will forever be one of the best sources of traffic that you can get for your website and business.
Below are five benefits of having a great SEO:
- Increased Traffic – Top positions on the search engine result pages receive a majority of the impressions and clicks, so ranking in these top positions can result in significant traffic increases for your website. SEO also focuses on creating informative and keyword relevant title tags and meta descriptions, which show up in the result pages. Having optimized tags and descriptions helps to increase click through rate, which also promotes increases in qualified web traffic.
- ROI – SEO provides trackable and quantifiable results, regardless of whether you are an ecommerce or non-ecommerce site so there are no qualms when it comes to ROI. SEO agencies are able to track nearly every aspect of their strategy, like increases in rankings, traffic and conversions. Comprehensive analytics also provide the ability to drill down at a granular level and see demographic information and other engagement metrics for individuals who have interacted with your website.
- Cost effectiveness – SEO is one of the most cost-effective marketing strategies because it targets users who are actively looking for your products and services online. SEO’s inbound nature helps businesses save money as opposed to outbound strategies like cold-calling. While cold-calling can still be an effective strategy, the leads generated cost 61% more than leads generated by an inbound strategy like SEO. And since SEO also targets users who are actively searching for products and services like yours, the traffic resulting from SEO is more qualified than many other marketing strategies, resulting in cost-savings for companies.
- The Benefit Of Increased Visibility In Search Engines. The most commonly known advantage to be seen in SEO is an obvious increased visibility in search engines.
- Great SEO leads to increased credibility for your brand. Ranking highly in the search results signals to searchers that you’re a key player in your industry. Conversely, ranking on the 2nd or 3rd page may lead to unwanted assumptions: that you’re a new business, that you’re not as well known or that you don’t have the budget (and thus sales) to afford to boost your rankings
by Onyia Ifeluwa | Aug 11, 2017 | SEO
In a simple term, SEO is the umbrella term for all the methods you can use to ensure the visibility of your website and its content on search engine results pages (SERPs).
The methods vary from technical practices you can achieve behind the scenes on your website to all the promotional ’off-page’ approaches you can use to raise your site’s visibility (link-building, social media marketing).
Why do you need SEO? You need SEO, everyone does; everyone that owns a business and hopes to have a wider reach of audience and consumer needs a SEO.
When it comes to how much traffic is driven by search engines to your website, the percentage is substantial, and perhaps the clearest indicator of the importance of SEO.
In a research, Conductor suggested 64% of all web traffic comes from organic search, compared to 2% from social, 6% from paid search, 12% direct and 15% from other referral sources.
If you want your website to appear in site top results, you need to know what search engines are looking for and place it right in front of them.
What are search engines looking for?
1) Relevancy
Search engines try to provide the most relevant results to a searcher’s query, whether it’s a simple answer to a question or to more complicated query.
How search engines provide these results is down to their own internal algorithms, which we’ll probably never truly determine, but there are factors that you can be certain will influence these results and they’re all based around relevancy.
In a nutshell, provide relevant information so you can become visible.
2) The quality of your content
Are you one of those that regularly publish helpful, useful articles, videos or other types of media that are popular and well produced? You are on the right path.
Do you also write for actual human beings rather than the search engine itself? Well, you should continue because this increases the chance of your website appearing in the top results.
3) Site speed
How quickly your webpages load is increasingly becoming a differentiator for search engines. Google may soon start labelling results that are hosted on Accelerated Mobile Page (AMP).
4) Authority
Be Authoritative: An authority website is a site that is trusted by its users, the industry it operates in, other websites and search engines. Traditionally a link from an authority website is very valuable, as it’s seen as a vote of confidence. The more of these you have, and the higher quality content you produce, the more likely your own site will become an authority too.
I hope you find this article helpful, which will if you consider the above steps.
by Yomi Ashiru | Aug 7, 2017 | Business, SEO
Do you know your competitors are using SEO as an effective mean of attracting business? Why? It is because people are finding and engaging with their websites, while yours is virtually invisible. SEO is marketing their brands day and night, keeping them one step ahead of you.
With more than 300 million active websites on platforms like Google and Bing, how do you think people are going to find your company website? SEO not only drives visitors from your target market to your website by making it visible, it gives your domain more authority – something that will ultimately see your brand ranked higher in search engine results and make it easier for people to find and engage with it.
Now, what do you understand as SEO? It is a combination of things that start with a good, well-designed and accessible website that must be mobile friendly. From there, SEO plays a pivotal role through page titles, descriptions (meta data), headings, keywords and internal links. Essentially, it is all about using the right keywords, content and links to make your website rank highly in search engine results.
Businesses can further boost their SEO with great content that is both original and important, as well as further utilising those all-important keywords. Ensuring fresh content, using those keywords again, is uploaded on a regular basis is also vital. A website should never be left to stagnate. Tip: use social media posts that include links to your website to drive traffic and further boost your SEO.
Location is a vital keyword, if your business attracts customers from a defined area. It should be used in page titles, headings, keywords and meta data. For larger businesses, perhaps those which operate on a global scale, location is not important – it’s solely the words or phrases that people looking for that type of business are most likely to use when referring to a search engine. To help you determine which words and phrases people most use to find a business like yours, you can use a free keyword rank checker undertake your own research or employ the services of an SEO expert.
Here are some reasons you need embrace SEO:
1. It is marketing your brand 24/7. 2. SEO drives more traffic to your website. 3. You get better conversion ratesIt is one of the most cost-effective ways to promote a business.
Place this in mind, without SEO, your website might as well be invisible. It will be lost in a sea filled with hundreds of millions of other websites, with nothing to make yours stand out from the crowd. Effective SEO targets your preferred audience. It is then down to your content to sell visitors your products and services. Good SEO and great content will increase conversion rates, meaning more visitors to your website will spend money with your business.
It is estimated that as much as 93 per cent of the world’s online activity starts with a search engine. Up to 75 per cent of those using search engines don’t look past the first page – making it vital that your business is ranked highly. You don’t have to advertise to get clicks – research has shown that a majority of those using search engines will click on an organic link rather than a paid-for one.
by Yomi Ashiru | May 30, 2017 | Business, Online Marketing, SEO
How To Generate Leads For Your Business
For a business to survive, it needs to generate leads. Lead generation is the process of sourcing sales leads. It is the creation of awareness and the initiation of a person/company’s interest in your brand’s service or product. A lead can be a person or company you hope to win as a future customer for your service or product. A warm lead is when a person/company has indicated interest in your service or product. Lead generation is the gateway to keeping a business afloat. Here are some how tos to help you generate leads for your business.
– Identify your target audience. You can’t reach and sell to your ideal customer if you don’t know who that is.
– Deploy outbound and inbound marketing.
– Develop and optimise informative content. High quality content attracts traffic to your website. Include images and videos to encourage shares.
– Use Email marketing as it involves direct engagement.
– Improve the search engine optimization ( SEO ) of your website so you can appear on the first page of Google for keywords that describe your product or service. This helps drive traffic to your website and increase your inbound sales leads.
– Get your customers to recommend and encourage other people they know to seek out your product /service. Referal systems make you more professional and bring higher profits.
– Tweet promotion is another way to go. Linking relevant promoted tweets to a business website’s landing page is an excellent way of optimizing their potential. The tweets should be interesting and valuable to the audience.
– Create and make posts on LinkedIn.
– Create communities on Google+. Google+ allows businesses to bring prospects together in groups called communities. You can reach prospects in these communities for conversions.
– Landing pages are also great for generating leads. Make sure the pages are specific, have useful content and are pleasing to the eye.
– Share reviews, nominations and awards you’ve received. These prove you’re a valued vendor.
Follow these tips and watch your business grow.
Some of these leads have been culled from
www.marketingwizdom.com
www.b2bmarketing.com
www.jeffbullas.com
www.thebalance.com
www.blog.startafire.com
by Yomi Ashiru | May 29, 2017 | Business, Online Marketing, SEO
Why You Need Digital Marketing As A Brand
Digital marketing aka data driven marketing is the marketing of products or services using digital technologies mainly on the Internet. Digital marketing techniques include but are not limited to, search engine optimization (SEO), content marketing, social media marketing, influencer marketing etc. Though it became popular in the early 2000’s, digital marketing has been around much longer. There are a million reasons why you need digital marketing as a brand.
Now, according to Kevin Green, digital marketing is similar to modern architecture in many ways. An object can take several different shapes and be adorned with a variety of different elements. But it is up to the marketing architect to understand what is acceptable to the masses and meet social expectations. Go too far, you become invasive and over saturate the market. If you don’t go far enough, then you don’t meet the expectation of your target audience.
With both competitors and potential customers constantly online, digital marketing is the only way to stay ahead and provide your target audience the value and utility they are looking for. But without a digital strategy, how do you know you’re marketing in the right place, appealing to the right audience and being shown at the optimal time?
Here’s why you need a strategy.
– You need to have a powerful online value proposition that will help you differentiate your online service to encourage new customers to engage and existing, stay loyal.
– Also, you need to know your online market share.
– In addition, with digital marketing you can track your website traffic. Using digital analytics software like Buffer and hubspot, you can see the exact number of people who visited your website’s homepage, how many pages they visited etc.
– Lastly, it builds your brand, provides convenience and is cost effective.
www.wikipedia.org
www.blog.hubspot.com
www.smartinsights.com
www.toprankblog.com
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