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Effective Ways To Use SEO For Lead Generation

Effective Ways To Use SEO For Lead Generation

Effective Ways to use SEO for Lead Generation 

 

To generate high-quality lead is a very difficult challenge in digital marketing. To address this challenge, there is a powerful tool in the digital marketing arsenal that you can easily take advantage to drive your inbound lead generation campaign which we refer to as the Search Engine Optimizer (SEO). SEO is not just a lead generation strategy but also an important traffic channel in any online lead generation plan. Hence you can optimize your SEO strategy in compliance with your lead generation goals and objectives and implement it to improve the number of potential customers who visit your website. 

 Below are some effective ways to use SEO for a better lead generation result: 

 (1) Optimize your homepage and inner content: 

To optimize your homepage and inner content, you have to do the following: 

 (a) Finding the right keywords is very important to gaining the attention of search engines and attracting more audience but using a bunch of keywords that have a lower search volume is always better than having one keyword with a high one. 

 (b) Backlinks are the incoming hyperlinks from one webpage to another site, one of the best ways to do this is by spying on the competitor, by using the backlink checker tools. A backlink checker may not give you a complete overview of a URL’s backlink profile, therefore you use a few different tools and collate the result. 

(c) The use of longtail keywords and keyword phrases that are specific to your brand can also be a good means to optimize your homepage. Using longtail keywords enables customer who is searching for an information on your website to locate it easily, they keep it specific and local. When you are using these longtail keywords throughout your website, search engines will point them towards you. 

 (d) Creating a website that looks great on desktop but all over the place on other devices is not too good. It is important your website is responsive, make sure your page is sleek, both in designs and usability. 

 (2) Optimize for mobile users: 

In recent years, SEO is rapidly focusing on mobile devices to get results. This is because people spend more time on their mobile devices searching for information on various products and services. They use them to conduct more mobile searches with an intent to buy. further research shows that 50% of mobile visitors have actually visited a local store within a day and that 78% of local mobile searches result in purchases, this proves that having a mobile optimized website can actually increase your business bottom line. With a mobile responsive website, your chances of attracting high quality traffic are much higher. 

 (3) In order to use SEO for your lead generation efforts, you must first understand the keyword “user Intent”. 

There are basically five types of user intent, they are 

 *know (Understand a certain topic, product or service) 

*Do (Execute a certain activity online) 

*Buy (purchase a product or service) 

*Web (Visit a webpage or website) 

*Local (visit a local establishment) 

(4) Get Local: 

Most of your SEO traffic come from local sources. To improve your local SEO scores with some Google tools and other content optimization tools. You will need to check through your content and ensure your internal and backlinks are all working. Also, claim your “Google My Business” page, this will provide a second source of appropriate content that closely relates to your site. 

 (5) Avoid SEO Errors: 

One important step to take in auditing your homepage is to check for technical SEO errors. Try searching for your target keywords and compare where you rank to your competitors. Analyse your site for mobile friendliness. Make sure your content is displaying online in the most advantageous way possible.  

Common Branding Mistakes

Common Branding Mistakes

COMMON BRANDING MISTAKES

There are common branding mistakes companies often make that decreases their business ability to communicate with their target audience. There are certain companies that have create great brand image over the years, and one such company is the beverage giant, Coca-Cola. Their distinctive and obvious red and white lettering and powerful trademark make it impossible for anyone to confuse them for another soft drink manufacturer. The branding strategy of this great company will serve as a guide to small businesses who intend to grow and achieve great success soon.

What are the common branding mistakes that brands make that can impact the business negatively? Having carried out some research on this topic, I noticed that the following mistakes have been costly to small businesses.

Inability to identify brand strength:

As a beginner in a business, you cannot expect to have the same brand strength with a product which is already a market leader in that same environment. You must not expect your customers to suddenly recognise your product just like the market leader. Take for example the beverage company, Coca-cola, that has been in existence for over two centuries, imagine a budding beverage company that is new in the beverage business and wants to make Coca-cola is competitor, and starts copying its branding strategies, such a company may not last in that business. Some people already have these mentalities that all detergents are Omo, all cooking spices are Maggi, or noodles are Indomie. It is therefore wise to create a branding strategy by first defining and differentiating it from what is already existing in the market.

Failing to research the opposition.

When you research the opposition, it will help you understand what the established businesses in your industry have done, where they have failed and where they have succeeded. Then you know what branding strategies you can take advantage of. You should also carry out research on products, services, targets, audience, websites and social platforms.

Brand inconsistency:

Inconsistency has a negative impact on your brand, it brings about lack of trust and disloyalty. Companies like Coca-cola has been consistent in their branding for over 130 years. When you are consistent with your branding it will bring about familiarity, loyalty and credibility. Once your designer creates a brand style guide, the next thing you should be doing is to consistently follow the brand’s style guide on all your marketing campaigns across different channels, including your website, social networking profiles and printed materials.

If you’re not consistent, your brand will end up appearing unprofessional and lose identity, making your brand less trustworthy. Managing brand consistency across all marketing channels sets you apart from your competitors and helps you to accelerate the growth of your brand. A consistent identity for your brand will not only foster a sense of trust and comfort for potential customers, but it also plays a vital role in influencing your customers’ purchasing decision.

Careless changing of the brand logo:

It is important that you carry your audience or customers along, do not just suddenly change your logo feeling that your audience or customers should be able to know or recognise it as if it doesn’t matter. You have to carry them along so that they will know that there are changes already. Sometime ago, Gala, a leading sausage roll company, changed its wrapper without proper communication with its consumers, this didn’t go down well with the consumers as some of them taught Gala was out of production or the product available was fake. People were already used to and familiar with the old wrapper, immediately Consumers they switched over to the next best sausage-roll, Superbite, a product of chi limited, makers of Superbite. This brought a great loss to the makers of Gala.

Ignoring first impression:

There is a common saying that “first impressions last longer and matters a lot”. The first impression could be the product packaging design, the taste, the quality and the quantity which is the first point of contact between your brand and the customer. Your customers should be able to identify your product anywhere they go because its quality remains the same. Your packaging sells your brand, so if it is not well packaged, do not expect to make great sales in return.

Relying too much on Design trends:

Relying too much on design trends can make you to lose focus on the purpose and goals you are pursuing using your products. It can be easy to get swept up in what looks cool at the moment but remember that your brand will likely need to weather multiple waves of design trends without looking dated. It is advisable that you use design trends as a source of inspiration but not to rely on them too much when you want to redesign.

Using a vague copy to describe your brand:

Using a vague copy to describe your brand can be a major setback when it comes to positioning your brand in the market and distinguishing yourself from your competitors. To make your brand standout and unique, you have to understand what makes it unique and different from other existing brands. So many brands have been described wrongly for what they do not represent which in turn affects their sales.

Hiring an unprofessional Designer:

Nothing can hurt your brand worse than an amateur looking-logo. No matter if you feel OK with the logos of your graphic standards of your brand, it’s always worth taking the time and spending money to hire a professional graphic designer specializing in branding and logo development. Ask your designer to create a brand style guide that defines the colour palette, typography, visual style, imagery, etc., so you can follow it consistently on all your marketing channels.

Attaching Your Brand to the Wrong Things:

When it comes to branding, more is not more. In other words, use your company name and logo selectively and sparingly — especially when it comes to branded products, sponsorships, and events. When you attach your brand name to something, it should reflect and be compatible with your brand’s values and voice. When a brand partners with another company or product that doesn’t directly relate to or mesh well with their own message, it can seem inconsistent and untrustworthy to consumers.

The Awesome Marketing Power Of Instagram

The Awesome Marketing Power Of Instagram

 The Marketing Power of Instagram

Marketing over the years, has been a major contributing factor to the growth of every businesses. It determines how far your product will reach its consumers/customers, hence the major reason why businesses depend on it for success.

Instagram as a trending social media platform has a lot of marketing power/strategies which we shall be looking at in this article to reveal the awesome marketing power of Instagram.

When Instagram started, it was a mere photo sharing app but now it has grown to leaps and bounds. According to research, there are over 500millions of Instagram users globally, which is still increasing on a daily basis. The thing about Instagram is that it gives the world what it wants to see by the sharing of photos and videos. Earlier, Individuals just use the app to share their personal pictures, but today businesses have started using Instagram to share all their update. This trend has increased as Instagram marketing represents a brand through pictures and celebrates its uniqueness with its audience.

 

Below is a chart showing a brief history of Instagram and its growth over the years.

If you are still wondering how powerful this platform is, well here are some statistics that will make you understand how powerful this platform has become.

Branded hashtags: 

An evidence that Instagram users are extremely receptive to business and advertising content is the fact that approximately 70 percent of hashtags on Instagram are branded. The use of strong hashtags and stories is one of the marketing powers of Instagram. It has made Instagram one of the most powerful social media platforms. To increase the engagement rate of brands, users are encouraged to add hashtags to their posts and stories, as one recent study revealed that Instagram posts with at least one hashtag boast 12.6 percent more engagement than those without it.

It is possible to add up to 30 hashtags to each post, but brands should be careful not to overdo it, with up to 10 hashtags per post usually considered the optimum number. Brands should also take time to choose the most relevant hashtags, instead of just picking the most popular ones, because their posts could end up getting lost in a sea of other content. Also, if you include hashtags in your posts it will allow your brand to reach even those users who are not your followers. Another useful tool to use to make your audience grow is the Geo-tagging. With Geo-tagging, posts receiving 79 percent more engagements will be achievable.

Unending Increase of monthly users:

The total number of monthly Instagram users continues to grow at a steady rate of about 5 percent per quarter, even with more than 1 billion users as at june,2018, this platform still has more room for growth. Its users are growing more than Facebook and twitter whose monthly user base growth is just 3 percent and 1 percent respectively. This growth in Instagram users may continue until 2021, where user growth will later slow down after 2021 as the supply of potential new users will decline.

High engagement rate:

Instagram has engagement rates 15 times higher than Facebook and 20 times higher than twitter. Most business owners know that getting people to engage with your content is more important than simply having views. For them to have this high engagement they do that using Instagram, and that is by having an Instagram account and advertising most, if not all their products on Instagram.

Business Inclined:

80% of Instagram users follow at least one business. One of the major challenges of modern digital advertising is that most consumers, particularly younger ones are getting tired of having ads served to them on social media. This kind of experience is not observed on Instagram because 80 percent of accounts follow one or more businesses.

 Beautiful and Attractive images:

Instagram allows users to edit photographs with a variety of different filters. Currently, twenty distinct filters are offered and they all produce distinct visual effects from cooling to desaturation to extreme contrast. Because of these beautiful pictures created on Instagram, it helps the user to gain more attention on their pages than they get while using other platforms. Also, with the introduction of carousel to Instagram, posting of images on Instagram is now more creative and more attractive

Easy to use:

Instagram is very simple to use and has the potentials to get your name and links from millions of potential customers very quickly. When you first set up your account, you are allowed to include one link in your profile. Be sure to list your main website here because your user name will hyperlink to your profile page where your main website is prominently displayed. You choose your user name carefully because you cannot change it if you make a mistake.

Connection with other platforms:

When you are about to post or share a post, you have the option to have it automatically posted immediately to Facebook and twitter as well. Here is where the power of social media can really explode your visibility and business. Statistics has shown that no doubt Instagram has a very strong marketing and hence, the reason why its most used by consumers, and from all that has been explained above we now know the reason why.

This also will be further explained in the chart below:

                                                                   The Awesome Marketing Power Of Instagram

 

You can observe from the chart the high number of users, the level of engagements, the increase in the number of likes, time spent on Instagram by the users which is very much compared to users of other social media platforms. Even with these achievements, the marketing power and the growth of Instagram seems not to be ending or taking a turn, therefore I will advise you tap into this wonderful social media giant of our time and apply its marketing strategies in your businesses. We have talked about these strategies and marketing hacks in previous articles on our page, read them and apply them in your business so you too can share your own success story in years to come.

 

SEO Trends For 2019

SEO Trends For 2019

SEO Trends in 2019

 

Search Engine Optimization (SEO) is the process of increasing the quality and quantity of traffic and visibility of a website or a web page to users or potential clients. SEO refers to the improvement of unpaid results (known as “natural” or “organic” results), and excludes the purchase of paid placement. Search engines like google, Bing and yahoo invests a lot on their platform to enable customers easily find businesses or products online. I have taken some time to research on the new SEO trend for 2019, that you can apply to your website

AI (Artificial Intelligence)
AI is expected to revolutionize the way in which internet users conduct online research using keywords. AI will dictate the future of SEO by providing a number of personalized experiences teamed with automation. Automation is expected to come in as an important element to save time in digital marketing in addition to introducing the concept of machine learning. Through machine learning, digital marketers can automate a number of everyday SEO tasks like reporting and data analysis. Thus, machine learning will be able to improve the abilities of the SEOs so that it can yield efficient and quick responses to online searches.

Voice Search:
Instead of typing keywords in the address bars of search engines, voice search is now trending. When using google Research suggest that by 2020 VS will account for close to 50% of the total number of searches, this trend therefore calls for SEOs to think and speak the language of their online audience to come up with matching voice search strings.

V:isual Search

This is the new-age concept to conduct a search through image and data gathered from a camera. All the user has to do is to click on a picture of an object on their phone and upload the image to the browser. They can then ask for the article which is featured in the image and will order it online.

Augmented Reality and Visual Reality:
These two modern technologies are all set to alter the manner in which links are built, leads are generated and how users engage with compelling content. With these technologies gaining ground, it is up to content creators to tap into their potentials.

Blockchain:
Don and Alex Tapscott the authors of a 2016 book called “Blockchain Revolution”: have defined Blockchain as “An incorruptible digital ledger of economic transactions that can be programmed to record not just financial transactions but virtually everything of value”. In order words you can picture it in the form of a spreadsheet. But you may ask how does blockchain impact the SEO?
As transactions occur, the spreadsheets are simultaneously updated. If someone falsifies data on their spreadsheet, the blockchain would notice the discrepancy from the majority of the records and nullify the bad data. Because it’s nearly impossible to alter the data on all the ledgers, a blockchain is a very secure way to verify and move or exchange assets. It also creates a permanent trail from start to finish. That trail can guarantee the legitimacy of key aspects of SEO — determining if web traffic is human or not, detecting black hat methods much more easily and reducing the staggering amount of money lost to digital ad fraud. Below is a chart showing the blockchain mechanism:

SEO Trends in 2019, blockchain

Roles of Blockchain in SEOs

(a) Link Building
Link building has long been an important part of SEO. That doesn’t mean the same tactics that applied in the 90’s can work today. For example, it’s possible to see some ranking boost from blog comment linking, but those look more like spam every day and their weighting is significantly less than it used to be. Natural link building has long been the most effective strategy. Blockchain will make it way easier for the major search engines to detect and penalize any website they catch buying paid links. Though it’s discouraged today, enforcement is difficult and under-utilized.

(b) Verified Data
User interaction data matters a lot. It’s helpful to your marketing team and necessary for web crawlers to rank your site. That data can be diluted by bot traffic and hurt your rankings. Implementing a blockchain solution can verify human traffic and separate it from the bots, giving you better insights and higher rankings. Paid digital advertising is full of fraud because it’s currently impossible to tell if an ad was clicked by a human or bot. Blockchain technology is a very viable solution to this multi-billion dollar a year problem by connecting advertisers directly with verified potential customers.

(C)Keyword Research
It’s difficult to determine just how a keyword plays out in different settings. The results vary across devices, location, users etc. With a token incentive, keyword research could utilize background space on thousands of devices to create an in-depth aggregate of data-heavy results.
While the full impacts are still uncertain at this junction, it’s not likely to be long before technology leaders start to leverage blockchain as a means for securing and processing interactions as much as they do transactions. And that means that you, as a marketer, have a whole new ballgame to learn. Thankfully, it’s likely to be one that rewards good SEO habits and practices, stamps out bad, and works to create a more democratic playing field.
In internet, search engines transmit data from various websites to users with Blockchains. The presence of middlemen does not exist, this paves a way for transparency, hence build trust amongst internet users, weeding out false users. Therefore, blockchain will be needed to play an important role in SEO to counter the occurrence of online fraud.

Video Content:
Statistics suggest that videos have the power to increase user engagement by a stunning 80% when compared to simple text or audio clips, with so much affinity with video contents by users, 2019 will see search engine algorithm’s crawl audio-visual (AR) content directly avoiding the crawling’s or exclusive text content surrounding the video.

User Experience:
The User Experience is expected to become a crucial element of SEO in 2019. With many changes taking place in the domain of google rankings, google will start attaching higher rankings to links that deliver user-centric and personalized search results. It therefore means that e-commerce stores will have to concentrate on delivering a higher level of user experience to maintain their search positions.

Mobile-First Indexing:
In the mobile first indexing, websites are now ranked based on the quality of user experience they provide on mobile devices. If a site has mobile and desktop version, the index adds the mobile one, if there is only a desktop version, it gets indexed the same as normal. Therefore, there is need for one to master mobile SEO. You must have a mobile friendly version of your site else google will index something you cannot show to mobile users and a large traffic will go past you.

Top 3 Ways To Be Found Locally On Google

Top 3 Ways To Be Found Locally On Google

Top 3 Ways To Be Found Locally On Google

 

It is not very easy to be found on google because of high rate of competition. However, to be found locally on google, take the following steps to guide you in achieving this aim:

(1)   Niche yourself and add content:

It is good you create a niche in your business for yourself. It is not advisable to compete with a big competitor in your business as this will make your potential customers to have a harder time finding you. This will only be good if you are the major competitor since you will be more visible than a smaller competitor.

The best way to build an organic audience is to add content to your website, social media platforms, email marketing strategies and anywhere your potential customers can find you on the internet. When you can share stories, lessons learned, facts and information about your industry, your credibility hits new height and therefore allows you to build trust in your desired community and more potential customers will visit you online.

(2) Build Your Links:

A link has to be informative, attractive and hit a pain point with your customers. This will guide and direct you to link building which has become a huge part of what drives SEOs. To grow popularity, you use links and build a strategy around sharing content with your potential customers.

(3)  Paying Attention:

It is important that you know the wants and needs of your customers. This will guide you to know the right content to posts and at the right time. To do this, you must capitalized on things like customer reviews, their likes, comments and shares. Paying attention to pain point so you can fully address their needs through your content and link building. Once people start talking about you, more people will visit your website, social media platform and blogs, Google will now learn quickly that you have become popular within your community.

Useful Digital Marketing Blog Post Ideas

Useful Digital Marketing Blog Post Ideas

Useful Digital Marketing Blog Post Ideas

 

The main reasons why we do research is to search for useful contents on the internet. We look for guides, case studies and resources that can help solve our problems and point us to the right directions in our businesses. Below are lists of useful Blog post ideas for digital marketing.

(1)  The List Posts:

A list post is one of the easiest to put together and can be versatile. They can be helpful and quick to read. When you want to list, you create the list of books, tools, resources or any topic that your market segment finds useful and relevant your business. Although list posts are text heavy hence it is important you use images which will help to break down the text thereby making it easier to read and much more accepted by your audience.

(2)   Case Study Post:

case studies provide great details and go beyond simple testimonials by showing real-life examples. In case study posts, get specific and talk strategy. Outline and unpack the details of topics such as projects, events, or processes. Exhaust completely every details of your story including the successes and failures, this will make your stories more authentic. Use actual and real statistics. Also include references if there are any.

(3)   Knowing How To Posts:

In writing articles, it is important you describe how to execute a process, use images, video or audio to enrich your posts and make it accessible to your audience. This can be done in various ways, you can introduce the content by outlining steps, and breaking down the articles into section.

(4)    Frequently Asked Questions (FAQ):

To detect FAQs; there are questions that are continually asked by customers or audience, these questions are referred to as FAQs. It is a great way to bring traffic to your website from search engines. To make your posts interesting and on point, you build your article around the FAQs topics and with detailed explanations. One can also use a checklist post. This lists the steps a person should take to complete a specific task.

(5)    Problem/Solution posts:

To do this, first you define a problem, then present a suitable solution to it. The given solution can come in the form of a product or service you sell. it can also be what people can obtain freely. The problem/solution post can cross over into the territory of other blog post types such as the FAQ post, how-to post or checklist post.

(6)    Research Post:

Conducting your own primary research around a topic in your niche is one of the best ways to build blog content that gets attention that is because primary research is hard to gather and extremely time consuming. Collecting all the research for someone and providing it for free all in one piece endears your brand to prospects and establish it as an authority on that particular topic.

(7)   Statistical Post:

Using statistics to round up your research post makes it more authentic. Statistics gives the reader more concise facts and data with references to fall back on. If the statistics was gathered from multiple locations it creates a very solid, well-rounded posts.

(8)   Ultimate Guide Post:

This is a detailed and comprehensive post on a topic in your niche. When it is done correctly, It helps to bring people back to your site and makes you an authority in your market. This post is usually long, with thousands of words, many figures and examples.

(9)   Series Posts:

When you break an exceptionally lengthy piece inti a series of posts, it becomes a series post. An example is the authentic post being broken into bits. One can break it into days, weeks, or even months. This enable you to maintain and engage your audience or customers.

(10)   Definition Posts:

This is an article that defines a topic. For this post you can create content around a particularly confusing or complex topic and then explain and inform your readers about the topic. You can also consider a series of posts which defines your niche to engage your readers.

(11)  YouTube Cut-up Post:

you can use a popular YouTube video to create stellar content, this video can be yours or someone’s else (with permission). To create an article from this, you will take screenshots at different stages during the video and add text explanations, then embed the entire video into your post. With this you will engage your readers more with your posts for they will react, like or make comments.

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