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How to create Awesome Shareable LinkedIn Content

How to create Awesome Shareable LinkedIn Content

How to create shareable LinkedIn Content

What do you understand as LinkedIn? It is a social media platform that allows members (both workers and employers) to create profiles and “connections” to each other in an online social network which may represent real-world professional relationships Members can invite anyone (whether an existing member or not) to become a connection.

Below are how to create shareable LinkedIn Content:

1. Know and understand your target audience
Before you start writing, take a moment to identify your target audience. It is difficult to get people to share your content if they don’t care about it, so it is important to figure out who you target audience is and cater your content to them. All you need to do is ask some basic questions.

Who: Are you targeting artisans, students, retired couples, teenage girls, marketing professionals, engineers, musicians, or scientists?
What: What does your target audience need? Create something that will help them.
When: When is your target audience online? Publish with those times in mind.
Where: Where do they live, work, and play? Someone who lives in Egypt doesn’t need a list of Spain’s best restaurants.
Why: Why is your audience online? Are they looking for specific information, socialization, entertainment, or validation?
How: How does your target audience experience the internet? Are they using a computer, or do they do most of their browsing on a smart phone? Make sure your content is compatible.

2. Use a headline that attracts attention:
First impressions are essential. It doesn’t matter how good your content is if no one bothers to read it because it is unattractive. There are many different ways to write an engaging headline, and the following are some useful tips.

  • Include a promise in your title: Everything You Need to Know about Star Wars
  • Numbers let your reader know what to expect: 7 Reasons 80’s Kids Love Star Wars
  • Ask questions to stimulate curiosity: Which Star Wars Character is Your Soul Mate?
  • The Ever Popular “How To” article: How to Become a Jedi

3. Include an image with a call to action
When sharing an article in a group or on your LinkedIn profile, LinkedIn will automatically pull in the featured image from the post. This shows up in the preview to the left of the text. This image is a great place to add a call to action telling the reader to click for more information. Here is an example of how we use this feature here on the GuavaBox blog.

4. Share your guest post, less spammy
On social media, particularly in LinkedIn groups, slimy marketers have ruined the fun for all of us. By “spamming” groups with links back to their website, they have made community moderators extra wary of any links shared back to a user’s website. It doesn’t matter if your article is extremely valuable, there is still a good chance the moderator will flag it as spam. One way to share your content and still make the moderator happy is to focus on sharing your guest posted content.

5. Make it useful
Content that recognizes and solves problems is also more likely to be shared. Although an article about fixing your bathroom sink may not seem very interesting, it is a common problem many people have to deal with. If someone finds your content helpful, they will share it with others who face the same problem. If you run a business that sells clothes, write a blog post with ideas about how to accessorize an outfit. If you sell compost, share an infographic with the best times of the year to plant a garden. If you sell craft supplies, share a video that demonstrates how to make your own wreath or decorative pillow case. Give your customers content that helps them use your product or service, and they might just share it with friends.

6. Make information accessible
There is a LOT of information online. When people are reading online, they skim the page to see if the content they need is there. If a reader doesn’t find what they are looking for at your site, they will move on quickly. Here are a few tips for making information accessible:

  • Use headings and sub headings to clearly identify your topics.
  • Use lists to make information easy to organize.
  • Write short paragraphs. Shoot for 3-4 sentences.
  • Use straightforward language. Your vast vocabulary may be impressive, but that doesn’t make it accessible to the average reader.
  • Use images to illustrate your points.
  • Create an infographic to explain complicated data and statistics. Infographics like the one in this post are easier to understand and more fun to read.
  • Use white space. Giant blocks of text are intimidating, and it is difficult for readers to quickly identify the information they want in long passages.
  • Creating content that people want to share is hard work, but it will pay off when the traffic to your website hits a new high. Use these tips to create high quality content that your users will be compelled to share.
Effective Tactics To Generate Leads

Effective Tactics To Generate Leads

Effective Tactics to Generate leads 

As a digital marketer one of the many questions that may cross your mind could be how do you generate leads, and what are the available tactics one can use to generate leads. These questions may be bother you, however do not be worried because you are about to get answers to your questions and possible solutions to your lead generation problems. There are various tactics one can use to generate leads which I will list and explain to you in the next few paragraphs. 

Defining your audience: 

The first tactic we will be considering is audience definition. Before you get started with lead generation process, you need to first define the kind of audience for your brand. The reason you must do this is to ensure that your marketing gets to the right audience. One may spend so much time and money trying to convince an audience but it will not pay off if such an audience turns out to be the wrong one. 

Now how do you define your audience, to do this, you must come up with a customer persona which is based on their locations, behaviors, demography, and interests. When you do this, you can then build your target audience, reaching your audience will therefore be precise and your time and effort in marketing will not be in vain. 

Blog regularly 

Most customers will only trust a blogger who is regular in his/her blogs. To earn the trust of your customers you need to ensure that you blog regularly. Also, you must create related and highquality content. Your content should be able to engage your customers and this will encourage them to always come back to your blog for more. This continuous tactics in promoting relationship between you and your customers makes regular posting of highquality content one of the best tactics of lead generation. 

Social media marketing: 

Social media marketing plays a huge part in attracting new and returning customers to your brand and the valuable content you create on your website. Content marketing although is not sufficient alone but promoting your content will give you a better result 

To get the most out of your time, you need to do some research to find out which social media channel is being used by your customers more frequently. If your target customers are more active on Facebook than on Instagram, then use Facebook to communicate with them more, drive followers to your website and initiate the lead generation process. 

Search Engine Optimizer (SEO): 

SEO is a powerful tool in the digital marketing arsenal that you can easily take advantage to drive your inbound lead generation campaign. It is an important traffic channel in any online lead generation plan. Three are some effective ways to use SEO for a better lead generation result these are: 

Optimize your homepage and inner content. 

Optimize for mobile users 

Get local 

Avoid SEO errors 

SEO revolves around optimizing the structure and content of your website and receiving relevant external links to your website. To be able to get business you must be found on the internet which is why SEO is one of the most important tactics in lead generation 

Affiliate marketing: 

To boost your lead generation further, you could implement affiliate marketing. These affiliates will send traffic from their websites to your own landing page. In return, you can give them a commission based on the number of leads or sales they generate. You could also ask them to drive conversions and boost your revenue. If your affiliates work more effectively, they will get higher commission and you will get a higher number of leads. Therefore, affiliate marketing is a cost-effective tactics of generating leads. 

Organize competitions: 

One tactical way of generating leads is by contest or competition organization. You can decide to organize a small competition with a reasonable prize attached to it. So many people like free things, therefore they will love to participate in the competition. In this process you can get their demo graphs, email account, phone numbers, address and even their pictures. You can also award runnersup of the competition to increase the number of contestants and therefore more leads. Mind you, why you are attaching prize to your contest be very careful not to make it unrealistic and ambiguous, because this will not only make your leads to lose trust in you but it may also chase them completely away. Be moderate and precise!  

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