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Can WhatsApp Boost your Business?

WhatsApp , Scubed Studios, scubedstudios

Written by Dotun Olagbadebo

Oladotun Olagbadebo is a social media manager, content writer and developer at Scubedstudios with a B.A in English from Lagos State University and a Diploma in Broadcast Journalism from Nigeria Broadcast Academy.

6 Oct, 2017

Can WhatsApp Boost your Business?

WhatsApp is the online instant messaging application for mobile devices that has revolutionised the way we communicate with colleagues and friends. WhatsApp was acquired in 2014 by Facebook at a cost of $ 19 billion and is a total success in terms of use and diffusion. Today, the app has over 1.2 billion active monthly users, 42 billion messages sent per day, and is available in 53 languages.

This powerful application allows video, audio, image, and text messages all through the internet. With more than 250 million daily shared videos, WhatsApp is the leading instant messaging application.The WhatsApp service is currently used in 109 countries. 70% of WhatsApp users use the app on a daily basis. Each day 100 million voice calls and 55 million video calls are made. 175 million people actively use the WhatsApp Status function.

It goes without saying that WhatsApp’s potential as a marketing tool is huge – it’s a platform where brands can connect with a massive global audience. WhatsApp can be a great tool for engagement and relationship building if used for customer service. Quicker response times and personal B2C interaction will only add to customer satisfaction.

WhatsApp works when there is an internet connection, which saves costs when it comes to contact a team member who is not in the office. With WhatsApp, communication is instantaneous and it is possible to even create groups to interact and share business updates, regardless of the location of the other team members.

As a small business owner, what better tool to serve your customers than the one that everyone is using? Your client will prefer to send a message through this app than to call your customer service number or to contact you via email.

It is an excellent channel to keep in touch with your customers on a more personal level. WhatsApp allows you to send short messages: from images to video and audio files related to your products.

The open rate for WhatsApp messages is 70 percent. So instead of calling customers for feedback, you can create questions for your group that will deliver answers that are relevant to your business. This is marketing research at its best, and it is free. With the feedback you receive from your customers, you can respond to their requests and improve the products and services you provide.

With the new Status feature, you can create special promotional codes your customers can share to redeem at your business. Using the instant photo and location feature, Status can let everyone in your group know about the promotions you are running. This could include a two hour flash sale or a one day special to drive in traffic and create buzz. Based on interaction levels, you can expand the promotion with WhatsApp-Status exclusive coupons or promotions.

The instant interaction capability of Status means you can provide special access to events you are holding and send a live feed. If you have a special guest chef in your restaurant, a musician in your music store or a renowned architect in your firm, you can share this news with your audience.

WhatsApp, as a communication tool, continues to evolve and add more features — like Status — with more likely in the future. It is a versatile platform that lets you send files, images, and short video clips about your products and services.

But the key to using WhatsApp effectively is to avoid abusing the relationships you build with your audience these. Measure your interactions so each message you send has value. Don’t make every conversation about making a sale. Remember other users have the power to delete your message with a single click.

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