Blog Allows Your Brand to Expand
Perhaps you are among those that blog every time, yet you are not sure of the benefits of blogging. Here are some importance of blogging for your brand.
Developing a brand: The personal nature of blogging and the ability to generate online conversations and interactions allows a business to develop and project a personality, or specific traits, such as being innovative or focused on customer service. This is important because it helps to properly define what the brand’s blog outlook is and help create an everlasting impression in the minds of followers and readers.
Responding to and managing complaints: Your blog will be reviewed by followers; your post will receive a comment: Be prepared for complaints and negative comments and don’t react negatively to genuine feedback. The way in which you respond to criticism, especially in a conversation initiated by your blog, will have a significant impact on the way you are perceived by your followers and online community.
Increases search engine traffic: In terms of search engine rankings, I like to think of blogging as fishing. The more hooks you have in the water, the more likely you are to catch a fish. In the same way, as you add more content to your site; more pages from your domain become indexed in search engines. This improves organic search visibility and increases website traffic. The more blog posts you have, the more chances you have to rank for various keywords.
Builds authority in your industry: A blog is one of the best ways to establish yourself or your brand as an expert in your field, as it gives you a platform for sharing important industry-related information and insights. As you build up authority in your niche, this breeds trust and familiarity, keeping you top-of-mind when your prospects are ready to buy, and increasing conversion rates, which brings us to our next benefit…
Increases lead: Research shows that the more pages a site has the more leads it gets. According to Hubspot, businesses with 401-1000 pages of content get 6x more leads than those with 51-100. In simple terms, the more you blog, the more leads you generate. More content means more form submissions, more email opt-ins, more quote requests, and ultimately, more sales