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5 Key Benefits Of SEO For Small Businesses

5 Key Benefits Of SEO For Small Businesses

5 KEY BENEFITS OF SEO FOR SMALL BUSINESSES

The importance of SEOs in businesses cannot be over-emphasized, for it helps in owners of businesses to create a fast, robust and user-friendly websites that rank higher in search engines and brings more qualified potential customers to their sites.

      The following are some major benefits of SEO for small businesses.

(1)  It creates a faster, smoother and user-friendly website.. If a website is well-structured, clean and unclustered, it will make a casual visitor stay longer, thereby decreasing bounce rate and increasing page views. Also, highly relevant content keeps readers happy as they provides answers and solutions to their problems or curiosity. It also gives them an answer to the exact thing they come to look for in your site.

(2)   It brings in more customers to your sites  and not just ordinary customers but also targeted customers. It is also relatively cheap and a more efficient marketing strategy used today.

(3)   It has a better rate of conversions. SEOs optimizes websites, loads faster, are easy to read and surf, and will display in almost types of devices. Websites that are easy to read and navigate are more likely to grab and hold attention from your readers or visitors. They may eventually become your loyal customers, subscribers and returning visitors.

(4)   SEOs helps in building brand awareness. For a small business to build a better brand awareness, it is important it use an SEO. This is because when your sites appear on the first page of a major search engines like Google, Yahoo and Bing, your potential customers are more likely to trust your brand when they search for a particular term rather than other brands that do not have a strong website.

(5)   It enables you to bypass a competition. When you use a SEO and your competitor does not, you have every tendency to attract more customers to your website than your competitor. Your business will also grow faster and become more successful in time than your competitor’s.

       With these benefits listed above, As a small business owner, you should utilize SEO to build a strong web presence and bypass your competitors to gain new customers for your business and take it to the next level.

Top 3 Ways To Be Found Locally On Google

Top 3 Ways To Be Found Locally On Google

Top 3 Ways To Be Found Locally On Google

 

It is not very easy to be found on google because of high rate of competition. However, to be found locally on google, take the following steps to guide you in achieving this aim:

(1)   Niche yourself and add content:

It is good you create a niche in your business for yourself. It is not advisable to compete with a big competitor in your business as this will make your potential customers to have a harder time finding you. This will only be good if you are the major competitor since you will be more visible than a smaller competitor.

The best way to build an organic audience is to add content to your website, social media platforms, email marketing strategies and anywhere your potential customers can find you on the internet. When you can share stories, lessons learned, facts and information about your industry, your credibility hits new height and therefore allows you to build trust in your desired community and more potential customers will visit you online.

(2) Build Your Links:

A link has to be informative, attractive and hit a pain point with your customers. This will guide and direct you to link building which has become a huge part of what drives SEOs. To grow popularity, you use links and build a strategy around sharing content with your potential customers.

(3)  Paying Attention:

It is important that you know the wants and needs of your customers. This will guide you to know the right content to posts and at the right time. To do this, you must capitalized on things like customer reviews, their likes, comments and shares. Paying attention to pain point so you can fully address their needs through your content and link building. Once people start talking about you, more people will visit your website, social media platform and blogs, Google will now learn quickly that you have become popular within your community.

Useful Digital Marketing Blog Post Ideas

Useful Digital Marketing Blog Post Ideas

Useful Digital Marketing Blog Post Ideas

 

The main reasons why we do research is to search for useful contents on the internet. We look for guides, case studies and resources that can help solve our problems and point us to the right directions in our businesses. Below are lists of useful Blog post ideas for digital marketing.

(1)  The List Posts:

A list post is one of the easiest to put together and can be versatile. They can be helpful and quick to read. When you want to list, you create the list of books, tools, resources or any topic that your market segment finds useful and relevant your business. Although list posts are text heavy hence it is important you use images which will help to break down the text thereby making it easier to read and much more accepted by your audience.

(2)   Case Study Post:

case studies provide great details and go beyond simple testimonials by showing real-life examples. In case study posts, get specific and talk strategy. Outline and unpack the details of topics such as projects, events, or processes. Exhaust completely every details of your story including the successes and failures, this will make your stories more authentic. Use actual and real statistics. Also include references if there are any.

(3)   Knowing How To Posts:

In writing articles, it is important you describe how to execute a process, use images, video or audio to enrich your posts and make it accessible to your audience. This can be done in various ways, you can introduce the content by outlining steps, and breaking down the articles into section.

(4)    Frequently Asked Questions (FAQ):

To detect FAQs; there are questions that are continually asked by customers or audience, these questions are referred to as FAQs. It is a great way to bring traffic to your website from search engines. To make your posts interesting and on point, you build your article around the FAQs topics and with detailed explanations. One can also use a checklist post. This lists the steps a person should take to complete a specific task.

(5)    Problem/Solution posts:

To do this, first you define a problem, then present a suitable solution to it. The given solution can come in the form of a product or service you sell. it can also be what people can obtain freely. The problem/solution post can cross over into the territory of other blog post types such as the FAQ post, how-to post or checklist post.

(6)    Research Post:

Conducting your own primary research around a topic in your niche is one of the best ways to build blog content that gets attention that is because primary research is hard to gather and extremely time consuming. Collecting all the research for someone and providing it for free all in one piece endears your brand to prospects and establish it as an authority on that particular topic.

(7)   Statistical Post:

Using statistics to round up your research post makes it more authentic. Statistics gives the reader more concise facts and data with references to fall back on. If the statistics was gathered from multiple locations it creates a very solid, well-rounded posts.

(8)   Ultimate Guide Post:

This is a detailed and comprehensive post on a topic in your niche. When it is done correctly, It helps to bring people back to your site and makes you an authority in your market. This post is usually long, with thousands of words, many figures and examples.

(9)   Series Posts:

When you break an exceptionally lengthy piece inti a series of posts, it becomes a series post. An example is the authentic post being broken into bits. One can break it into days, weeks, or even months. This enable you to maintain and engage your audience or customers.

(10)   Definition Posts:

This is an article that defines a topic. For this post you can create content around a particularly confusing or complex topic and then explain and inform your readers about the topic. You can also consider a series of posts which defines your niche to engage your readers.

(11)  YouTube Cut-up Post:

you can use a popular YouTube video to create stellar content, this video can be yours or someone’s else (with permission). To create an article from this, you will take screenshots at different stages during the video and add text explanations, then embed the entire video into your post. With this you will engage your readers more with your posts for they will react, like or make comments.

8 Steps in Creating Effective Social Media Marketing Strategy

8 Steps in Creating Effective Social Media Marketing Strategy

8 Steps in creating social media marketing

A social media marketing strategy is a summary of everything you plan and hope to achieve on social media. Strategy helps you to know what to do and measures your success or failure.

To create a social media strategy, We will consider the following steps:

(1)  Goals Setting:

we set social media that are inline with business objectives. Setting our goals we consider the acronym S.M.A.R.T which stands for

  • Specific.
  • Measurable.
  • Attainaable.
  • Relevant.
  • Time-band.

These guides your actions which will lead to great results. It is also important to consider and track meaninful metrics. We have vanity metricslike retweets and likes which are easy to track but their real values cannot be proven, Therefore we focus on targets such as lead generated, web referrals and conversion rate.

(2) Learning about your audience;

Your audience is your ideal customer, Therefore it is important to know what they like, comment on and share. It is also possible to convert some of your social media followers to your customers, for every follower invited or not, who like or comment on your posts is a potential customer. To achieve this, it is important you create an audience personas, Gather real-world data, and if possible create a positive interactive section.

(3) Research the competition:

Every business has a competition. It is therefore important you know the strenght and weakness of your competitor. To do this you have to conduct a competitive analysis and engage in social listening.

(4) Conduct a social media audit:

While carrying out your strategies it is important that you examine and measure your efforts from time to time. By doing this, you will know what is working and what is not, Who is is connecting with you on social media, which networks does your target audience use and what is the strenght of your major competitor over you.

Note that there might be some impostor accounts who might be using your business name. It is important to report such account to protect the interest and safety of your customers and your business.

(5) Set up accounts and improve existing profiles:

While you define which network to use, you will also define your strategy for each of these networks. In most cases facebook, instagram and snapchats are popular among the younger generation. It is also important to create a solid mission statement for a particular social network.

Below is a chart showing the methods used to communicate with customers in the month of february, 2019.

8 Steps in creating social media marketing

 

(6) Draw inspiration from other businesses:

To do this, you can analyze other businesses that are great on social media by;

  1. a) knowing their social network success stories.
  2. b) Knowing award winning accounts and campaigns.
  3. c) Identifying your favourite brand on social media examples are national geographic for instagram and IKEA for twitter.

(7) Creating a social media content calendar:

For your content to get the maximum impact on your audience, It is important you create a posting schedule and plot your content mix. Your schedule includes both your day-to-day posting and content for social media campaigns. It lists the dates and times at which you will publish types of content on each channel. It plans all your social media activities ranging from images and link sharing to blog posts and videos. It ensures your posts are spaced out properly and published at the right time. It is important that your calendar reflects the mission statement you have assigned to each social profile so that everything you post is working to support your business goals.

(8) Evaluating and adjusting your strategy:

For the first time when implementing your strategies you may experience some drawbacks or falls, this should not get you discouraged, rather it should warm you up for a better performance. To evaluate and adjust your strategy it is important to track your date by tracking your social visitors as they move through your website. This is to enable you see exactly which social posts drive the most traffic to your website. You can also use this information to test different posts, campaign and strategies against one another. Constant testing allows you to understand what works and what does not work, so you can refine your strategy in time. It is important you carry out surveys like knowing their needs and expectations and what they will like to see more.

12 Awesome Brand Awareness Strategies

12 Awesome Brand Awareness Strategies

12 Awesome Brand Awareness Strategies

 

Standing out as a brand is a prerequisite to survival in today’s competitive world. And learning how to promote your brand awareness is never going to hurt but help you. So, relax and enjoy this post.

These 12 awesome brand awareness strategies would help

1. Great content less ache: If you want to be known as a lady’s man, you need to dress appropriately, respectful, smell nice and strike engaging conversations. With these, the ladies could put you in a beautiful problem. So is having great content for your brands, just that it is not expected to put you in any type of problem. Create memorable, valuable content and you’ll be introduced to new audiences and make a lasting impression.

2. Freebies: No one is immune to enjoying free things. Put your brand name on items and give away those items at an event relevant to your brand’s customers.

3. Social Media Contests: Run a social media contest in which contestants submit answers to questions pertaining to your services or business. Contestants will share the link with friends and family to get more votes, building your brand awareness as a result. Such exercise builds a friendly relationship with customers.

4. Unique Identity: One surefire way to increase brand awareness is by giving your brand a fun, unique brand identity. Since acting like every other brand could be boring.

5. Paid Social Advertising: Organic social marketing is becoming more difficult by the day, leading more businesses to turn to paid social advertising. Whether this difficulty is deliberate or not is not an issue to be addressed now. Facebook and Twitter Ads are relatively cheap and help get your brand seen on social. Whether or not users convert immediately, every added piece of familiarity counts when users finally are ready to make a purchase.

6.Influencer Marketing: Getting friends in high places is another easy way to boost your brand awareness. Find existing influencers in your industry whose business you could potentially complement, rather than compete with. Make use of your partner’s influencer network to promote your brand (while also building up valuable partnerships you can continue to make use of long-term).

7. Community Involvement: Bring your marketing close to home by getting involved in your community. Sponsor local events, get involved with local schools, and host your own events to make yourself a household name.

8. Search Engine Optimization (SEO): Obviously, a huge part of your brand awareness strategy is getting found by people who are looking for a product like yours. SEO is essential to this effort. Make sure your site uses relevant keywords, title tags, alternative image text, and meta data to improve where you rank.

9.Create a Blog: Most brands have a blog, but the ones that stand out in buyer’s minds have blogs with content that informs, entertains, and educates. Blogging is an important part of any inbound marketing strategy. Consistency and quality are key.

10.Referals!!!: People trust information that comes from acquaintances, peers, friends and family members more than any other source. This makes word-of-mouth one of the most powerful weapons in your arsenal. Some ways to get referrals are: offer outstanding services to customers, incentivize the acts of referrals, testimonials

11. Daily Social Media Posting: You don’t have to write a novel every day, but visitors should be able to look at your social media profiles and know you’re in business. Plus, the more valuable content you post, the higher the chance of a follower sharing your content.

12. Hashtags: You can reach a bunch of strangers with hashtags on Facebook, Twitter, Instagram, and Pinterest. By placing a hashtag in your post (#likethis), users can click/search for those tags to find similar posts. #tbt (thank God is Friday) is a very popular tag that you can use on Fridays to increase brand awareness.

You should make sure you do not just practice this strategies but consistently and diligently too.

 

SOURCES

https://www.protocol80.com/blog/25-ways-to-increase-brand-awareness-inbound-marketing
https://www.wordstream.com/blog/ws/2015/07/10/brand-awareness
https://blog.trendkite.com/trendkite-blog/top-13-brand-awareness-strategies-with-impact?fbclid=IwAR1cTR9B7JKsSZqv55teEVXxDlvE9WGeeGnzwHENqD4MVjhogGWfZMLDOdI

 

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