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What Artificial Intelligence (AI) could mean for your business 

Originally the term Artificial Intelligence was created in the 1950s based on the possibility that machines could act like humans to perform general tasks without the need of a human. Simply put though, AI is a subfield of computer science. It is an aspect of technological progress, aimed at benefitting us in terms of making our tech more efficient. All of the tech giants are investing heavily in AI with Facebook revealing their plan to go all in into AI, AR, and VR at the annual F8 conference.

Forrester predicts that there will be more than a 300% increase towards investments in AI amongst all businesses in 2017. In 2016 there was almost $1.5 billion invested in just the first half of the year. AI will offer capabilities like predictive analytics, thereby reshaping your decision-making process and ultimately improving the way you and your brand work. As a business owner, you need to start thinking now how your organization can benefit from using it.

Artificial Intelligence brings technologies and processes together to make machines work smarter and to have the ability to discover insights, suggest predictions, and strategize recommendations.

AI is also not just about making your business run easier, but better. AI reflects the process of human self-improvement and operates based on acquiring knowledge over time. This means that AI is always learning from the data received to produce more refined outcomes. This means AI increases efficiency and productivity when delivering the products and/or services of your business and in the end finding ways in which to completely discard basic tasks.

Plus, not only does AI increase efficiency but it reduces the chances of critical mistakes to be made. By detecting unusual patterns like payment fraud or spam filtering, AI can notify businesses about suspicious activities.

As a marketer, it can be time-consuming to plan blog post topics, discover keywords, personalize and automate content, schedule social shares, test landing pages, and review analytics. If a machine was able to accurately create those tasks it would free up the marketer to enhance the recommendations. It would help us marketers, to optimize the content to ensure what we’re creating is actually relevant based on their behaviour.

More so, while advanced machines may replace low- skill jobs, AI technology lacks a key component which is intuition. This is where AI technology and humans work off of each other’s strengths to be able to work harmoniously to solve problems. Because of AI, there’s an increase in workplace productivity and efficiency.

AI will continue to be a hot topic for everyone. Staying ahead of its development is highly recommended for anyone wanting to benefit their business.



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