Seven Quick Ways To Use Snapchat As A Brand
With over 100 million daily active users and 400 million snaps per day, Snapchat is one of the fastest-growing social networks and is fast becoming a vital part of global marketing strategies. With Snapchat, you can increase community engagement and brand awareness through innovative marketing campaigns. As a business, Snapchat can help you build an engaged following, increase loyalty, and boost your brand visibility through daily stories that engage and excite audiences. Snapchat stories, which last only 24 hours, are a string of snaps used to create a video narrative. There are over 1 billion views of Snapchat stories each day. Below are seven quick ways to use Snapchat as a brand.
1. Share Milestones
When your business is on the verge of something big—finishing a major project, achieving a new milestone, or preparing for a big event—the last thing you have time for is marketing. However, these are definitive moments of your business that reveal personalities and culture. Snapchat stories are a great way to fit some quick and easy marketing without spending hours finding the perfect photo to post. This will let you stay connected with your audience without missing a beat in your bigger event.
2. Pull back the curtain once in a while
Use Snapchat to give your customers a look at what goes on behind the scenes at your company. Buyers still like feeling as if they know the story behind your company. With Snapchat, you can provide behind-the-scenes content to your community, which helps create and engage a strong following. Show off your company and make sure to have fun with it. Capture birthday parties, Friday afternoons or company outings. The sky’s the limit on showing how your brand differentiates itself with company culture.
3. Promote Your Other Social Media Platforms
Another way to use Snapchat for your business is to provide instructions in your Story for action on a different social media platform. For example, you can have them send you a Direct Message on Instagram with a promo code that you provide only on Snapchat or tell them to follow you and comment on a certain post on Twitter in a particular way with a specific hashtag and they get a free coupon or some other prize.
4. Provide Access to Live Events
Snapchat is perfect for real-time social media marketing because it can give the audience direct access to live events. You can use it for product launches, trade shows or one-of-a-kind events like the 1,000th customer to shop in your store. Snapchat gets your audience excited because you’re providing a different, more authentic view of what’s going on at the event.
5. Deliver Private Content
You can also use Snapchat to provide special content to your audience that they might not receive on other digital platforms. Think of something unique to surprise your community of followers.
6. Offer Contests, Perks or Promotions
Everyone loves social media giveaways and promotions, so think of ways you can keep your followers coming back for more. For example, you could offer promo codes or discounts to the fans who watch your entire Snapchat story, or ask them to take a snap while holding your product or You can get your followers involved with Snapchat-exclusive coupon codes or other exclusive promos. Make it fun and your brand’s reach is sure to grow!
7. Drive Traffic to Your Website
You can use Snapchat to drive traffic to your business website. Though like Instagram, Snapchat doesn’t allow you to post clickable links, You can instruct users to go to specific URLS, but they should be easy to remember, or easy to copy and paste into their browser.