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5 Essential Social Media Management Tools 


There are a lot of tasks marketers have to complete when it comes to social media marketing, ranging from content creation to content publishing, down to analytics and reporting. To manage these tasks effectively with minimal time, there are some awesome essential social media management tools available to help streamline your workflows, save time and ensure your content reaches the right audience and at the right time. In this article we shall be looking at 5 essential social media management tools that you can use to achieve your social media marketing goal. 

(1) Content Creation Tool (Buzzsumo): The Buzzsumo is one of the best tools we’ve found for discovering new and popular content on the web. With it, you can plug in a topic or a selection of keywords. From there, you’ll receive a breakdown of popular trending posts in those categories. BuzzSumo is a tool that lets you find the most shared content and trending influencers. You can use it to analyze which content performs best for any topic and all you need to do to get started is to search for a topic or a domain. 

Through BuzzSumo you’re able to get a better understanding of your impact on social media and develop smarter content strategies by seeing which of your own pages were engaged with the most. BuzzSumo will break the results down by Facebook, Twitter, Pinterest, and Reddit shares. This provides the added benefit of being able to see which articles are performing well across the web without having to constantly monitor multiple social channels. Other tools that are similar to Buzzsumo are Ahrefs, Meltwater, and Mention. 

 (2) Google Trend: Google Trends is a completely free tool that Google created to help anyone search for trending topics online. 

Brands use it to monitor notable things that are happening in the world. You can also use Google Trends to monitor keywords to see if they are trending and how their current volume compares to previous months and years. You can then use this information to inform your content and social media marketing strategy. 

(3) Content Curation/Publishing tool: When you want to publish your contents one of the tools available for use is Buffer. Buffer is a social media marketing platform designed to make it easy for businesses and marketing teams to schedule posts, analyze performance, and manage all their accounts in one place. 

For example, Buffer allows you to set up a schedule for your social media profiles, and after you add content to your Buffer queue, it will publish at the times you’ve designated. 

Buffer also provides a robust analytics dashboard so that you can see which of your posts are most popular on social media, and easily Re-buffer them to your queue. Other tools that can also perform the work of Buffer are the Hootsuite,, and Sprout Social.  

(4) Graphic Tools: With the importance of visuals (images and videos) in digital marketing, the use of graphic tools for content creation cannot be ignored. Graphic tools are those tools we use to create image contents, videos/animation contents. The tools we will be considering here are *Unsplash and *Animoto 

UnsplashOne of our favorite tools in the design, photography, and video space is UnsplashUnsplash is a massive library of free professional photos you can use and it is free. Unsplash photos are really popular with many social media marketers because they can help give your content a professional, polished look and there are so many Unsplash collections to explore.  

Animoto: The Animoto is a tool that makes professional-quality videos for marketers on social media. As such, it’s great for creating viral or engaging content. It comes with storyboard templates and a drag-and-drop design that simple and easy to use. You don’t have to use the templates, of course. If you want to get creative, use Animoto’s blank canvas and create a marketing video from scratch. 

(5) Analytical tools: There are the native analytical tools which all the social media platforms have, the function of the analytical tool is numerous. For some of the social media platforms I will explain our it works. 

  1. Facebook Analytics: Under the Insights tab on your Facebook Page, there is just so much information. Everything you ever wanted to know about your engagement, number of likes and followers, how your posts are doing, and, of course, Facebook’s Pages to Watch which lets you compare the performance of your Page and posts with similar Pages on Facebook. 
  2. Twitter Analytics: It is a free tool that lets you measure the performance of your Twitter marketing campaign. Want to know if your tweets are getting enough likes, comments, and retweets? Twitter Analytics reports give you all that information and more. That way, you can look at how people interact with your content and adjust your campaign accordingly. 
  3. Instagram Analytics: In the Instagram insights, you can see activity around how frequently users interact with your posts, see how your posts are performing over time, and find out where your audience is from as well as their age range, gender, and when they are online.  Other tools that can enhance your digital marketing activity are:  

  • Bitly, TinyURL (for link shortening) 
  • Content Calendar (Todoist)
  • Feedly: Feedly makes day-to-day social media management tasks simple. It is a news filtering tool. With this tool, you can search the web for content that is relevant to your members and organize it quickly and efficiently. Free and pro accounts are available depending on your requirements. Pocket is also a great alternative that has the added benefit of being able to quickly save relevant page. 
  • Social Sprout (Social Sprout will reveal what members are saying about your organization by monitoring hashtags and keywords and notifying you of brand mentions. This is a powerful analytics tool but you can also use it to schedule posts saving you time in the process.  
  • Hash Tracking: Hash tracking is a social media management tool that gives you an in-depth insight into a particular hashtag including the potential reach. It is found mostly on your twitter account. 
  • LastPass: This isn’t designed specifically for social media, but it’s still a useful tool to have. That’s because LastPass saves your passwords in its encrypted password vault. Use it to create ultra-strong passwords for social media. passwords with upper and lowercase letters, numbers, punctuation, and other random characters. You unlock ‘LastPass’ password vault using a master password. Once logged in, the app will automatically enter your login details every time you try to log into a social media site. 

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