Effective Ways to use SEO for Lead Generation
To generate high-quality lead is a very difficult challenge in digital marketing. To address this challenge, there is a powerful tool in the digital marketing arsenal that you can easily take advantage to drive your inbound lead generation campaign which we refer to as the Search Engine Optimizer (SEO). SEO is not just a lead generation strategy but also an important traffic channel in any online lead generation plan. Hence you can optimize your SEO strategy in compliance with your lead generation goals and objectives and implement it to improve the number of potential customers who visit your website.
Below are some effective ways to use SEO for a better lead generation result:
(1) Optimize your homepage and inner content:
To optimize your homepage and inner content, you have to do the following:
(a) Finding the right keywords is very important to gaining the attention of search engines and attracting more audience but using a bunch of keywords that have a lower search volume is always better than having one keyword with a high one.
(b) Backlinks are the incoming hyperlinks from one webpage to another site, one of the best ways to do this is by spying on the competitor, by using the backlink checker tools. A backlink checker may not give you a complete overview of a URL’s backlink profile, therefore you use a few different tools and collate the result.
(c) The use of longtail keywords and keyword phrases that are specific to your brand can also be a good means to optimize your homepage. Using longtail keywords enables customer who is searching for an information on your website to locate it easily, they keep it specific and local. When you are using these longtail keywords throughout your website, search engines will point them towards you.
(d) Creating a website that looks great on desktop but all over the place on other devices is not too good. It is important your website is responsive, make sure your page is sleek, both in designs and usability.
(2) Optimize for mobile users:
In recent years, SEO is rapidly focusing on mobile devices to get results. This is because people spend more time on their mobile devices searching for information on various products and services. They use them to conduct more mobile searches with an intent to buy. further research shows that 50% of mobile visitors have actually visited a local store within a day and that 78% of local mobile searches result in purchases, this proves that having a mobile optimized website can actually increase your business bottom line. With a mobile responsive website, your chances of attracting high quality traffic are much higher.
(3) In order to use SEO for your lead generation efforts, you must first understand the keyword “user Intent”.
There are basically five types of user intent, they are
– *know (Understand a certain topic, product or service)
*Do (Execute a certain activity online)
*Buy (purchase a product or service)
*Web (Visit a webpage or website)
*Local (visit a local establishment)
(4) Get Local:
Most of your SEO traffic come from local sources. To improve your local SEO scores with some Google tools and other content optimization tools. You will need to check through your content and ensure your internal and backlinks are all working. Also, claim your “Google My Business” page, this will provide a second source of appropriate content that closely relates to your site.
(5) Avoid SEO Errors:
One important step to take in auditing your homepage is to check for technical SEO errors. Try searching for your target keywords and compare where you rank to your competitors. Analyse your site for mobile friendliness. Make sure your content is displaying online in the most advantageous way possible.