Use YouTube to Drive your Website Traffic
YouTube, the second largest and popular search engine with over one billion visitors monthly, offers huge potential marketing rewards. As a business owner or online marketer, how can you tap into this rich goldmine? How can your business upload content that viewers will want to watch, and more importantly, how can you transform those viewers into customers? Easy! Your YouTube marketing goal is simple: To drive customers to your website. You have to build a community of potential leads. Your target is to reach those genuinely interested in what your business has to offer. With these steps, you can use YouTube to drive your website traffic through the roof.
- Upload content often
Be sure to upload content regularly. One-off viewers are less likely to become customers than people drawn back time and time again to view new videos. And don’t forget to use the comment section to engage potential customers in conversation (always pointing them to your website!). It may take a few videos to convince a user to jump from YouTube to your site. By frequently uploading quality content, you increase the odds of converting leads to customers.
- Always include a Call to Action
An effective call-to-action drives web traffic and boosts sales. Calls to action are not always about having the viewer buy your products. You may choose to focus on encouraging viewers to visit your website. A call to action could even invite viewers to watch another video.
- Use the video Description Box
Whenever you upload new content to YouTube, you are given the opportunity to describe the content using the Video Description Box. You can use this feature to drive traffic to your website by adding your site’s url alongside a short (6-7 words) call to action. This URL will work as a clickable link displayed permanently under your video.
- Use Call to Action Overlays
The Call to Action Overlay is a banner ad that appears in the lower third of the video screen. The Overlay is an effective way of encouraging viewers to visit your site. The Overlay takes only a few minutes to set up, and can feature copy, a thumbnail image and a url.
- Watch the Analytics
Analytics offer you an insight into the effectiveness of your campaigns, telling you whether your YouTube campaigns are driving traffic to your site and allowing you to tweak your marketing strategies. YouTube offers a variety of metrics, enabling you to determine who your viewers are and which content most interests them. YouTube also provides analytics on adverts, giving you another insight into your audience’s likes and dislikes.