Awesome Social Media Content as Easy as Pie
Social media keeps on changing and evolving daily so in other to remain at the total one must change, learn, and adapt to the new technologies and platforms used in achieving social media ROI. Though content is KING, what kind of content gets you the kingdom? With practice and time creating awesome social media content becomes easy with the basics listed below.
Today images are the cornerstone of social media, which is way social media platforms like Instagram, Pinterest and Flickr are so popular today. They all offer image based posts which is quicker to aborb than a full length written post. No one has time for that especially someone in the rat race who only has a minute or 2 to catch up with their social network.
Remember, when choosing an image, you have to decide which social media network you want to post them on. What may work on Facebook may not on Pinterest. And each social media network has specific size and layout. Funny and eye catching images are great. You can also use infographic images for your business as well.
If you are not using videos in your marketing, you are missing a very, very valuable piece of content. With videos, you can connect and build trust with your audience faster than any other form of content. Videos can be used to provide visual testimonials or information. They can also be used to promote your business or just to tell a story about your brand or clients. Google+ and YouTube have powerful SEO benefits.
Writing great text is also part of creating awesome social media content. Especially when it is used well to interact and engage with members of your community a generous mixture of questions, quotes, tips and testimonials.
Awesome content is not limited to those that you create. You can also share good content that belongs to other people such as blog posts, News, videos and images as long as you are prepared to give the the credit for it.
Top 5 Facebook Marketers to Follow in 2018
As 2017 draws to a close, experts are predicting 2018 will be the year of Facebook. Don’t get left behind in the world of digital marketing. Facebook is a digital universe. Master Facebook, and the results are stronger personal growth and impact. We have come up with the top 5 Facebook marketers you should follow, who will dominate digital marketing in 2018.
Jeff is the CEO of Juffbullas.com Pty Ltd, a consulting, new media and web services company. His specialties include Social media marketing, content marketing, digital marketing strategy and keynote speaking. He’s been part of the top 20 digital marketing influencer list for three years (starting 2015). He has published multiple resources that aid in Facebook Marketing. Check out his website http://www.jeffbullas.com/
Kim was included in the Top 20 Women of Social Media of Forbes as she has received a whole lot of attention for her skills in social media marketing and social selling. Owner of Boom Social, she focuses on helping organizations and individuals build their presence on social media and their audience. Kim’s company aims to educate and motivate people who aspire to build their brands using social media and digital media marketing.
The CTO of BlitzMetrics, Dennis focuses on programs that help his students grow their expertise with managing social campaigns. He’s well recognized internationally as a lecturer on Facebook Marketing, speaking in over 17 countries. His specialties focus on Facebook Marketing and Facebook Advertising. Find out more on his website https://www.dennis-yu.com
Murray Newlands has a big following in social media thanks to his rapport with his audience. He established his own creative marketing agency at the age of 23. Recently, he has founded and created ChattyPeople, a chatbot building that integrates with Facebook Messenger and provides support for customers.
Self proclaimed “Iron Man of Facebook Advertising”, Rick is the owner of Wicked Awesome Media LLC. He holds the position, Online marketing strategist and podcaster. He’s well known for being able to break down the complex topics that surround Facebook ads and his industry-leading courses such as The FB Advantage and The FB ADmanager.
New SEO Research Reveals 6 Things About Content Marketing
Search engine optimization and content marketing share an awful lot of territory. It’s so extensive that people have written hundreds of articles about how content marketing is the new SEO or about how there is no SEO without content. But for me, SEO skills aren’t enough to do world-class content marketing. Where you really get an edge is when you look at the newest SEO studies. That’s where the bleeding edge of SEO blurs right into content marketing best practices. The similarities are so close, the two disciplines start to use the same words. And the same metrics. Hence the need for new SEO research.
To give you the insights you’ll need to do your own content marketing better, here are several of the latest search engine optimization studies.
Content is the best SEO tactic.
Just in case you doubted how SEO and content marketing overlap, witness Ascend2’s latest survey on search engine optimization. “Relevant content creation” came in as the most effective SEO tactic.
Most of the traffic to websites is still coming from search.
Another stat for those of you who doubt the power of SEO (and think that social is enough to save you): 51% of all website traffic is still coming from organic search traffic. According to BrightEdge’s study, “2017: Organic Search Is Still the Largest Channel.” So search is still absolutely worthwhile – the traffic is still there. As BrightEdge’s Senior VP of Marketing, Kevin Bobowski says, “Producing great content is irrelevant if consumers can’t find it.”
Competition is fierce – but not in every industry.
If you’ve read much about content marketing, you’ve probably heard the term “content shock”. It was coined by Mark Schaefer to describe what is basically a tidal wave of competition for our audiences’ attention. There’s simply more content “out there” than they have time to consume.
This is a core problem for content marketers because the whole reason content works is because of the audience’s attention. But while the competition is real… it’s not evenly distributed. In fact, if you’re in a “boring” industry, you might find the search engine competition to be pretty light.
SEO isn’t being used as much as it could.
Search engine optimization: A key part of every digital marketing presence and modern business, right? Maybe not. Less than a third of small businesses – only 28% – do any search engine optimization. And only 57% of bloggers report using SEO as a tactic to drive traffic to their content. It’s a shame so many businesses and websites aren’t even trying to do SEO. But it means there’s more of an opportunity for you.
User intent is everything.
What does someone really want when they Google “pizza”? Is it to order a pizza, make a pizza, understand pizza history? That’s the puzzle of user intent. Get user intent wrong, and even good, well-optimized pages will fall flat. Get it right and you’ll be forgiven for a boatload of other sins.
Know where user intent for SEO and user intent for content marketing merge? In user personas, aka “buyer personas” or “customer profiles”. These different types of customers have different needs and priorities. So they need different content. That content needs to be dialed into the user intent behind the keywords they search for. The content needs to be optimized for those terms (and those users).
It’s time to think outside the text box. The rise of image-based social platforms like Instagram and Pinterest should be getting content marketers’ attention. Images actually get a higher click-through rate in the search results than text pages do. Moving images work, too. Remember: YouTube is still the 2nd largest search engine.
A third of searches don’t result in any clicks.
According to Rand Fishkin:
“34% of searches get no clicks at all. If we look at all search queries (not just distinct ones), those numbers shift to a straight 60%/40% split. I wouldn’t be surprised to find that over time, we get closer and closer to Google solving half of search queries without a click.”
This is no outlier opinion. It’s well documented that click-through rates are falling – as much as 37% in two years. So what’s happening? A slew of factors but the rise of mobile use is definitely one of them.
So, how to deal with this?
- Get your content into rich answers, for starters.
- Also optimize your title tags and meta description tags. We should all be obsessing about those as much as if they were paid pay per click ad copy – because they basically are.
That’s not the only thing to think about here, though. To return to the influence of search intent, (which should be in your content’s DNA) – think hard about search intent when you’re writing those titles and meta description tags. They need to nail their messaging if you want to get those clicks.
Content marketing is no game for the lazy. Staying up to date with what’s starting to work, what doesn’t work anymore, and what’s still working, takes time.
This article first appeared in Forbes
6 Creative Ways to Market Your Small Business
Are you a small business with big marketing ideas? Budget can limit the executing of these ideas. However, not every successful strategy requires a lot of money. Here are six inexpensive, effective and creative ways to market your small business.
1. Get personal.
Customers love the opportunity to make something their own. Take the “Share a Coke with” campaign by Coca-cola. If there’s a way for you to allow customer customization, give it a try and see how your audience responds.
- Promote customer engagement.
We live in a “tweet it, post it” world so, whatever you can do to make your small business more shareable is good for marketing. Create an opportunity for photo ops and increase your social reach without spending a kobo. Add a prize as an incentive to get people to use your hashtag or tag your business in their posts.3. Say thanks.
How often do you let your customers know that you appreciate them? You’d be surprised the power a simple “thank you” can have on creating customer loyalty. How about hosting a special event where guests can sample new menu items, or showcase the season’s new arrivals with a fashion show? Any event that builds excitement and celebrates the customers will do the job.
4. Develop a loyalty program.
If you’re losing customers, you need to establish a way to cultivate repeat business. Your loyalty program can be as basic as a punch card or as elaborate as a membership that rewards customers based on how often they visit or even how much they spend.
5. Utilize LinkedIn.
LinkedIn is one of the most frequently skipped social media networks for small businesses. While not the most exciting platform, it does provide unique opportunities for marketing your business. You can connect with people in your community by creating a group and reaching out to other small business owners and potential customers in your area without spending a dime.
6. Do a Customer Survey.
If you’re not sure what types of marketing or promotions your customers will respond to best, ask them. A simple survey can provide endless insight into what you’re doing right and wrong, and what you’re not doing that you should be. Include a raffle-like component, where one participant will win a prize to encourage your audience to take part.
Give Your Work a Boost with These Web Apps
Find below some hot web apps guaranteed to give your web design work a boost in terms of workflow management, online sharing, form field analysis, and product marketing.
With this web app, you can upload design files, add animations and transitions, and create a high-fidelity prototype in 5 minutes or less. InVision provides solid solutions to many of the day-to-day issues designers and design teams typically have to deal with; ranging from prototyping activities to collaboration and task management. This web app’s user base is made up of corporate customers, startups, design agencies, and individual designers.
Proto.io helps everyone from entrepreneurs to design teams or product managers improve their design processes and boost their productivity, by the ease in which they can create realistic, interactive, and code-free sharable prototypes. The Proto.io package includes beautifully crafted iOS, Android, Windows, and watchOS UI components. You can import your Sketch and Photoshop designs. It becomes only a matter of taking your static designs, and incorporating animations, interactions, and transitions to bring those designs to life.
Sendloop gives you the ability to grow your web design business using effective email campaigns that can cause conversion rates to soar. It offers some pretty hefty marketing capabilities, and it doesn’t require any coding or special technical expertise to put them into play. All that is required is the ability to brand and customise any of this web app’s 100+ professionally designed email templates.
A Kanban board is a proven work and workflow visualization tool. Paymo offers the Kanban approach to web designer teams. This modern project management tool provides online, offline, and automatic time management and time tracking functions. Paymo highlights progress toward project goals and objectives. It provides summaries of past and current workflow activities. It stores and shares project information
MeisterTask solves a common problem web designers encounter. You have your website and mobile app design, and prototyping ducks in order, and you’re good to go. Part way into your project however, you realize that keeping your workflow running smoothly is taking up way too much of your time. You’ll recoup that time, and more, by allowing MeisterTask to manage your workflow for you. This intuitive web app adapts its flexible Kanban-based project boards to fit your workflows.
Form Analytics by Use It Better
If you are experiencing lower than anticipated conversion rates, and you rely on forms for customer feedback or call to action support, those forms could be partially, or totally to blame. Form Analytics by Use It Better collects and analyses form field data. It indicates which fields are completed, and which fields, or forms, are abandoned. This web app is free for small scale users. It is worth its weight in gold when it gives you the information you need to take remedial action, so your forms can contribute to your conversion rates, rather than holding them back.