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Social Media went frenzy after Bezos became the world’s richest person

Social Media went frenzy after Bezos became the world’s richest person

What do we know about the man that became the world’s richest person, surpassing Bill Gates with a net worth of just over $90 billion?

When markets opened on July 27, 2017, Bezos briefly became the world’s richest person, surpassing Bill Gates with a net worth of just over $90 billion. He lost the title later in the day when Amazon’s stock dropped, returning him to second place with a net worth just below $90 billion.

The American technology and retail entrepreneur, investor, and philanthropist who is best known as the founder, chairman, and Chief Executive Officer of Amazon.com, the world’s largest online lit social media with the news of him becoming the richest man in the world on July 27, 2017.

So, where was this business mogul born? Bezos was born as Jeffrey Preston Jorgensen in 1964 in Albuquerque, New Mexico.

Bezos has often displayed scientific interests and technological proficiency; he once rigged an electric alarm to keep his younger siblings out of his room. His family moved to Miami, Florida, where he attended Miami Palmetto High School While in high school, he attended the Student Science Training Program at the University of Florida, receiving a Silver Knight Award in 1982. He was high school valedictorian and a National Merit Scholar. A promising path comes waiting for the industrious chap.

Bezos graduated Phi Beta Kappa from Princeton University with Bachelor of Science (B.S.) degrees in electrical engineering and computer science. While at Princeton, he was also elected to Tau Beta Pi. He served as the president of the Princeton chapter of the Students for the Exploration and Development of space

In 1994 Bezos founded Amazon.com after making a cross-country drive from New York to Seattle, writing up the Amazon business plan on the way. He initially set up the company in his garage. He had left his well-paying job at a New York City hedge fund after learning “about the rapid growth in Internet use,” which coincided with a new U.S Supreme Court ruling that exempted mail order companies from collecting sales taxes in states where they lack a physical presence.”

A lot of people do not understand the importance of investing in chains of businesses, but Bezos did, he was one of the first shareholders in Google, when he invested $250,000 in 1998. That $250,000 investment resulted in 3.3 million shares of Google stock worth about $3.1 billion today

In 2000, Bezos founded Blue Origin, a human spaceflight startup company,partially as a result of his fascination with space travel. The company was kept secret for a few years; it became publicly known only in 2006 when it purchased a sizable aggregation of land in west Texas for a launch and test facility.

Bezos story is one that deserves lot of the attention it has been receiving these past days, and it is imperative successful men like this be celebrated while they are still living.

Attention grabbing Picture on Instagam can boost sales for your brand

Attention grabbing Picture on Instagam can boost sales for your brand

Use an Instagram name that is the same as, or related to, your business’s name across other social media channels. Ensure your profile image is consistent as well. All your interactions and engagement on Instagram will be accompanied by the little thumbnail of your profile picture. Make sure your profile image is something recognizable and professional!

There are no doubts that before people follow your Instagram page; they have to click through your profile. Your profile can act as an invitation or irritation; so make sure the last thing people see before deciding to follow you is a catchy and informative bio. Convince them of the priceless value and content you will add to their feeds.

While building an attractive bio, include your business name and a concise description of what you actually do. You can always change your bio to promote your latest campaign, sale, or launch. And, again, don’t forget a link!

90% of information transmitted to human brain is visual. You’ve heard that a picture is worth a thousand words, so let’s use this power to its full, customer-hooking advantage.

People are easily attracted and engaged with pictures that have messages. Therefore, it is expected you take advantage of this fact on Instagram; Buyers report strong influence from social media when considering a purchase. And While the number one influencer is their friends’ social media shares.

Images allow viewers to make their own decisions without feeling pressure from your business

Instagram is a social marketplace that directs traffic that turns into sales. How do you do that? You share photos that are attention-grabbing, unique, and full of personality

Instagrammers aren’t there for straight sales pitches. Consider that your brand is on social media, like Instagram, to establish a relationship and culture among your followers. Do this right, and your followers will come to you when they are ready to shop because they’re already connected with your ever attractive and educative photos.

Instagram’s format automatically makes your images square, within a 612 x 612 pixels frame. Consider the square shape when choosing a picture, or the whole appeal of the photo might be lost (i.e., cropped out!).

Make sure your images reflect professionalism. That means they’ll need to be high quality. A safe estimate for preserving quality is to save your photos at double the resolution size.

If you just can’t work with the square, using a free app like Instasize which allows you to keep photos in their rectangular dimensions and still post to Instagram

There are 70 million photos posted on Instagram every day. With so much visual competition, you have really got to post very attractive photos that don’t get scrolled past.

Instagram offers a range of in-app filters to enhance the colors and moods of your photos. Just stay consistent so your photos can instantly be recognized as fitting your brand’s style.

Lastly, have this at the back of your mind, in marketing; you should not just be concerned about presenting your products, but also the culture and lifestyle (story) that surround them, you’re strengthening your brand equity; that is, the feelings associated with the brand.

Starting a business and evaluating the market process

Starting a business and evaluating the market process

Are you interested in starting and owning a business? If you are, this is laudable, however, it is important you know there will be the discouraging and fulfilling part when you start. This article is to provide tips of ensuring you become a successful business owner irrespective of the challenges life is going to offer.

First and foremost, before investing any time or resources, evaluate yourself and see if you have some of the typical traits of an entrepreneur. Are you motivated, able to adapt and confident? Are you resilient?

Don’t just start a business because something is in vogue and you think commercializing it will make money. Build a business concept that you are affectionate about, come up with a product or service that you believe can enhance the people’s lives. In short, be a problem solver.

Once you are settled on an idea, figure out how you can make it become a reality. Is the product or service something that people want or need? Can you make a profit selling it? Does the product work?

Even though you may have detected some interest in your business, you need to do more homework. Assess the market, targeting the customers most likely to make a purchase. Perform a competitive assessment.

Do additional research and find out the standard cost factors within this industry. Not only will this help you manage your business more effectively, investors will want to know this.

Once you determine how much money you’ll have to work with, figure out how much it will take to develop your product or service and create a marketing plan.

Your business is a work in progress and if you launch your product or service quickly, you will be able to build a community of customers who can provide valuable feedback that can help you improve the offerings. “If you’re not embarrassed by your first product release, you’ve released too late.” LinkedIn founder Reid Hoffman.

You are disappointed the business is not going as you envisage, you do not need to. Always keep in mind that success won’t happen overnight. It’s going to take some time before you make a profit.

Keep engaging your target audience: Interacting with people is a big part of the job. Your business may gain new customers because you made them feel important. Over the years, leading brands have been brands that understand the importance of engaging, share the love and your followers increase.

Now is the time to face that fear holding you back, and begin that journey countless people have embarked, noting that some people could not make it while some did, those that made it are the ones making things happen at the command of their voice.

In summary, never forget that diligence and consistency are relevant in the business market.

Promoting Your small business using Social media

Promoting Your small business using Social media

Do you have a small business and you have not bought into the social media craze? You are sadly in risk of losing your customers. This is the time to be online, staying online with valuable content that meets your audiences’ information needs. Information is becoming the pillar of every society; little wonder leading countries spend a lot to support the information and communication sector; these leading nations know the importance and power of information technology in this century, they are aware that the society with the updated information becomes the leading nation because others follow without a choice.

So what are you waiting for? As a business owner you have been complaining of how poor the economy is but you forget some businesses are still flourishing, well success are for those open to change in this 21st century. Honestly, you have yourself to blame not the government. With the fast development of technology and strong online marketing buzz, people of all age grades are all online via mobile phones or systems, hence it is only logical they patronize the company or brand(your competitor) that engages them with the right content.

Now, it is assume you know the importance of staying online and updated. Good! This is not enough, you need to have this knowledge: knowing how to locate your target audience, having them in the right social media platform, engaging them and diligently promoting your service is going to produce the ‘magical profit’ you have been aiming.  If you don’t engage your audience with qualitative content you risk losing your customers. Socially savvy entrepreneurs know that it’s all about engaging the right audiences with valuable content.

Promotion and engagement are really two sides of the same coin. Engagement is rooted in consistently sharing insight and providing value every time you connect with a customer. This establishes credibility while building trust and inspiring customers to tell their friends about you. Promotion extends your engagement efforts by presenting a valuable offer that’s based on your customers’ interests and needs. Social media amplifies your efforts so you can be found and engage a wider audience to grow your business.

Facebook, Twitter, Google+, YouTube and LinkedIn. Facebook allows you to create a business page.  Make sure you read the rules for businesses first. You can even ‘create a page’ through your personal account, if your business allows you to do so. That makes it easy for small business owners to manage it. On LinkedIn, every employee becomes your best advocate.

It’s important to have quality content on your social media pages before you start adding friends and followers (engaging and promoting). When you try to find friends, they’re going to look at the page to see if they want to follow you. So you need to give them a reason to follow you first. Provide valuable information about the industry. Post pictures of your business or people enjoying your business. On YouTube and Instagram, post videos and pictures of your business, customer experiences, and encourage customers to make their own. Share insightful content with your followers on Facebook and Twitter as well.

Would AI be a threat to human existence in the future?

Would AI be a threat to human existence in the future?

While some are concerned over the prospect of Artificial Intelligence, some people do believe AI is going to bring uncountable improvements to the lives of humans. Elon Musk is among those concerned of the long-term prospects of AI, envisioning that, as computers get smarter than humans, they will hold our very existence in their hands, and we may not like what they decide to do with that power. He has been disapproving of this long term prospect, he argues it is a threat and calls on the government to regulate it. On the other side of the spectrum Mark Zuckerberg, certainly is much more pro-AI.  In a recent Facebook Live post, Zuckerberg said he was “really optimistic” about AI and that it would deliver innumerable improvements to our lives over the next 5-10 years. He called naysayers like Musk “irresponsible” for speculating about “doomsday scenarios.” WhileElon Musk fired back with a CEO-caliber burn.

How feasible can this projection be? To be candid and practical, it is evident that this dream is closer than anticipated, discarding the thoughts of some that it is unattainable. Today’s existence is about data: in a world where every device you own connects to the internet, there’s a good chance that’s the future. Monitoring all the interactions of a person with physical systems, like a house, is a new type of dataset, sometimes called the “physical graph”. Analyzing a person’s or a family’s physical graph — and crunching that data in aggregate — makes the utopian Mark Zuckerberg achievable.

The effect of networked computers to monitor and predict human behavior is also an incredible achievement, and it’s only going to get better.

In midst of this buzz and clash, it is important to also pay attention to Musk’s warning. His argument that government should concentrate effort on the regulation is also essential because companies without proper oversight risk turning entire industries completely autonomous, leaving millions jobless. In his words, “AI’s a rare case where we need to be proactive in regulation, instead of reactive. Because by the time we are reactive with AI regulation, it’s too late,” adding: “AI is a fundamental risk to the existence of human civilization, in a way that car accidents, airplane crashes, faulty drugs, or bad food were not.”

So would the birth of AI deliver innumerable advantages over the concerns of Musk? Please feel free to leave your comment.

 

 

 

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