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Tips Of Using Instagram As A Marketing Tool

Tips Of Using Instagram As A Marketing Tool

You would agree that there are pressing needs for every businesses to make use of Instagram as a marketing media, both the new and old businesses must embrace the ever growing social media platform. I understand that your business already has Facebook, LinkedIn, Twitter, Google + etc as means of marketing, but you do not have to stop there as sharing of images via Instagram would be a huge boost to your product or services, as it is certain that people are often fascinated to visuals than text. People are 40% more likely to have a better response to visual content as opposed to plain text

Here are a few tricks on how to market or promote our business via Instagram 


Knowing what your business has to offer people is a paramount question that needs to be answered. Why should they follow you on Instagram, when they are already following you on Facebook and Twitter? The trick here is to give them exclusive access to things that have more to do with your business location and your community than the actual promotions itself. When you’re using Instagram, think of personal engagement and the genuine interest of your audience as opposed to making your posts all about sales and promotions.


Many users have not mastered the art of effectively using hashtags from a business perspective, however, the beauty of hashtags from a business perspective is that it allows your posts to be visible to people who search for certain hashtags. The rule of thumb is to stick to about 4 to 7 hashtags, and make sure you make use of popular trending hashtag.


The approved ways of going about this tip is to create a posting schedule when you think your followers are most active. This can be after work hours or during weekends or well into the night. In addition, it’s best to share content that you know your followers will like. How can you tell? Check out which content gets the most likes and comments and start sharing similar content. However, don’t exclusively post that content. It’s still best to add some variety to what you post.


Learn how to involve your followers into your campaign by asking them for images that are related to your brand. It saves one from having to come up with your own content, but it’s great for people who genuinely want you to notice that they love your brand. You can ask them to submit photos of themselves using your product with a list of relevant hashtags they can use. Not only does this give you great content to work with, but their followers will also be able to see their post. In addition, you can even search for content related to your brand that users have shared in the past. Just remember to ask for their permission before you use their images.

The Never Ending Strategy: SEO Web Design

The Never Ending Strategy: SEO Web Design

I have noticed that in Nigeria many business and business owners believe that web design and SEO (Search Engine Optimization) is a one-time thing. Meaning that, one just designs the web site, add the relevant keywords, and then just forget about it. Job done. Ehh! Wrong, for the uninitiated, SEO strategy is an ongoing project that must constantly be redesigned, tweaked and fixed to meet changing circumstances of your business or new trends and development on the internet.

SEO website design is not like painting a house, which can be done once every 10 years. Instead, it is like vacuuming or laundry; it must be done on a regular basis to prevent problems.

For this reason, many SEO experts that specialize in website design, charge a monthly retainer fee. This fee can include all the services that must be performed on a regular basis, such as checking competitor’s sites, changing keywords, and refreshing web pages, updating coding standards, browser compliance, and tracking metrics or analyzing performance. In some cases complete redesigns are necessary, like implementing a new responsive design from a former design.

However, randomly performing these tasks will not give the results you want. Website updates and other tasks must be scheduled on a regular basis with attention to best practices in SEO web design. Standards are available that help you know when to perform certain tasks and optimize web site performance, no matter who is doing your SEO.

Developing an Update Procedure for Your Website

Create a list of tasks to be done, and the frequency with which these tasks should be performed, Armed with a well-planned schedule, everyone will be included in the decision-making process about how to achieve top SEO results. Developing a “style guide” can help everyone involved in your SEO process understand your goals and what you have already done toward building strong SEO. Some things that should be included in this list are:

  • File naming. The naming conventions used for new website pages, image files, audio and video files and all other types of content should be clearly defined and checked on a regular basis. File names should describe the contents and ideally will include specific keywords.
  • Structure of Directory. The directory structure of your website can make it easy or difficult for search engine bots to find you. A well-defined silo structure, which uses top-level themes and builds downwards, is often the best choice for websites.
  • Redirects. Best SEO practices indicate that the ideal number for redirects is 301. Redirect codes should always take into account your SEO strategy; failure to consider this in redirection planning could lead to less-than-optimal results. Routinely, webmasters or SEO experts should also remove pages that are no longer working or are no longer needed.
  • Creating Links. The exact procedure for identifying links and keywords should be written out so that everyone understands the process. Guidelines for linking should be established before the linking activities begin.
  • Adding New Pages. When adding a new page, experts often have several important questions that they need to answer before embarking on the task. That list such include questions like: What keywords are we using for this page? What is the purpose or goal of this page? What silo does this page support? The page should be designed with the answers to these questions in mind.


Style guides can make ongoing website development and SEO a clear and straightforward process for new coders and programmers adapting to your needs for expansion. Make sure that everyone involved in your IT team is clear on company objectives, technology requirements, and equally as important, search engine trends.

Why You Should Mind Your Klout Score

Why You Should Mind Your Klout Score

Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence via the ‘Klout Score’ which is a numerical value between 1 and 100. In determining the user’s score, Klout measures the size of a user’s social media network and correlates the content created to measure how other users interact with that content.”  

Founded in San Francisco in 2009, Klout is a company that measures digital influence through data points from Facebook, Google+, Twitter, Instagram and other social media platforms. The higher your score, the more influence you are believed to have within your digital networks.

Why You Should Mind your Klout ScoresWhy you should mind your klout scores? According to Gina Carr, an Entrepreneur and Speaker, Klout matters today for those who are influencers or those who want to be influential. Authors, Professional speakers, Actors, Marketing professionals and other  leaders  need to mind their klout Scores. Enterprises and companies also do have reasons to embrace klout, this will help them in making good decisions based on influence and klout provides a good way to quantify the amount of influence a person has online.

Mr. Carr further gives some principles on how to improve one’s klout scores. He calls the principle ABCs of social engagement. A is “Always be engaging, “B is “Be consistent” and C is “Connect.” This principle encourages one to firstly engage specifically with people on a personal basis; Facebook, LinkedIn groups, Google+ Communities and Twitter chats.

It is important to use Klout as a tool to gain a competitive advantage by gaining an understanding of prospective customers. Klout also offers a good way to provide a system of measurement for online influence. Though some critics have discredited the theory and they consider Klout insignificant to the social media industry. However, it has been discovered that with the help of Klout scores, businesses can have an idea of platforms where their customers are, giving them reasons to focus on these platforms and spend more time there.

How Content Marketing Can Make Your Business Bigger

How Content Marketing Can Make Your Business Bigger

Content marketing is not an ad on a billboard, newspaper or a one-page spread in a magazine. The idea central to content marketing is that a brand must give something valuable to get something valuable in return.

Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent.

Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.

The ability to create relevant, accurate and valuable content is imperative. This will surely help in modifying and changing consumers’ behaviour to your advantage. And this is an ongoing process that is best integrated into your overall marketing strategy, and it focuses on owning media, not renting it.

According to a report, a research carried out reveals that 80% percent of business decision makers prefer to get company information in a series of articles versus an advertisement. Seventy percent say content marketing makes them feel closer to the sponsoring company, while 60 percent say that company content helps them make better product decisions. Think of this – what if your customers looked forward to receiving your marketing? What if when they received it, via print, email, website, they spent 15, 30, 45 minutes with it?

Sharing good content and making use of good strategy is beneficial for both customers and businesses, as customers tend to submit their loyalty to business organizations that shares content with it. However, as a business owner, one must not be carried away as it goes above just sharing good contents, because the consistent sharing of these contents is as well important.

“If we run an ad without context around it, that’s not good for anyone. The lines are clearly drawn so everyone knows what they are getting into.” Grant Jones

Content marketing and sharing is not just about the present but also the future, as it is predicted that the successes of many businesses will be affected adversely by how they share their contents.

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